{"id":20407,"date":"2026-02-23T08:50:00","date_gmt":"2026-02-23T07:50:00","guid":{"rendered":"https:\/\/dossetenta.com\/logo-isotype-imagotype-and-isologo-we-explain-the-differences\/"},"modified":"2025-10-27T09:37:11","modified_gmt":"2025-10-27T08:37:11","slug":"logo-isotype-imagotype-and-isologo-we-explain-the-differences","status":"publish","type":"post","link":"https:\/\/dossetenta.com\/en\/logo-isotype-imagotype-and-isologo-we-explain-the-differences\/","title":{"rendered":"Logo, Isotype, Imagotype, and Isologo? We explain the differences."},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p><strong>Logo, isotype, imagotype, and isologo<\/strong> \u2014 these terms often cause confusion since they share some common elements, especially when referring to the visual representation of a brand. It\u2019s important that not only designers but also clients understand the differences, as this makes it easier to define what their brand needs and how it will be used in the future. Below, we explain the differences. Let\u2019s get started!<\/p>\n<h2>What is a Logo?<\/h2>\n<p>A <strong><em>logo<\/em><\/strong> is a graphic representation composed of <strong>words.<\/strong> According to the <strong>RAE, it\u2019s a distinctive graphic symbol of a company, event, brand, or product.<\/strong> When creating one, different fonts and colors can be used as long as there are no other elements such as icons or symbols included.<\/p>\n<p>A logo doesn\u2019t necessarily have to include the full name of the brand or company; abbreviations, initials, or whatever best fits the corporate identity can be used.<\/p>\n<p><strong>Examples you can easily recognize: Zara, Google, Coca-Cola.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9719 size-full\" src=\"https:\/\/dossetenta.com\/wp-content\/uploads\/2024\/03\/1-1.png\" alt=\"logotipo\" width=\"1400\" height=\"300\" \/><\/p>\n<h3>What characteristics should a logo have?<\/h3>\n<p>Now that we know what a logo is, it\u2019s important to understand its characteristics beyond aesthetics:<\/p>\n<ul>\n<li>Simplicity: It shouldn\u2019t include too many visual elements \u2014 the simpler, the better.<\/li>\n<li>Legible typography: It should be clear and readable regardless of the logo\u2019s size.<\/li>\n<li>Color: Associated with the brand or identity manual.<\/li>\n<li>Memorable: It should be unique and stand out from competitors while maintaining the main message.<\/li>\n<li>Durability: Think long-term. Even as trends change, avoid constantly redesigning the logo.<\/li>\n<\/ul>\n<h2>What is an Isotype?<\/h2>\n<p>An isotype is the graphic representation of a brand made up of a <b>symbol, image, or icon<\/b> that makes a brand recognizable without needing any other element. In this case, it cannot be read since <strong>there\u2019s no typography,<\/strong> and the goal is for users to visually identify the brand.<\/p>\n<p><strong>Successful examples: Nike, Apple, McDonald\u2019s, Twitter<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9721 size-full\" src=\"https:\/\/dossetenta.com\/wp-content\/uploads\/2024\/03\/2.png\" alt=\"isotipo\" width=\"1400\" height=\"300\" \/><\/p>\n<h2>What is an Imagotype?<\/h2>\n<p>An imagotype is the combination of a logo and an isotype. Therefore, the graphic representation of the brand includes <strong>icons and words.<\/strong> Most brands use both elements, and their corporate identity works both together and separately.<\/p>\n<ul>\n<li><strong>Logo + Isotype.<\/strong><\/li>\n<\/ul>\n<p><b>Examples: Amazon, Carrefour, Lacoste, Spotify<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9723 size-full\" src=\"https:\/\/dossetenta.com\/wp-content\/uploads\/2024\/03\/3.png\" alt=\"imagotipo\" width=\"1400\" height=\"300\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>What is an Isologo?<\/h2>\n<p>Finally, an isologo is a <strong>visual representation that combines typography with an image and\/or symbol,<\/strong> where the elements should not be separated because they lose their meaning.<\/p>\n<ul>\n<li><b>Typography + icon\/symbol\/image.<\/b><\/li>\n<\/ul>\n<p><strong>Some examples: Burger King, BMW, Danone, Ford, Starbucks.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9724 size-full\" src=\"https:\/\/dossetenta.com\/wp-content\/uploads\/2024\/03\/4.png\" alt=\"isologo\" width=\"1400\" height=\"300\" \/><\/p>\n<h2>Which is the best option for a brand?<\/h2>\n<div class=\"wWOJcd\" tabindex=\"0\" role=\"button\" aria-controls=\"exacc_5adRYd3kCNKYa4KztLAD6\" aria-expanded=\"true\" aria-labelledby=\"exacc_5adRYd3kCNKYa4KztLAD4\">\n<div class=\"r21Kzd\" data-hveid=\"CAEQAQ\" data-ved=\"2ahUKEwid64DBg5_zAhVSzBoKHYIZDTYQuk56BAgBEAE\">It depends on the type of business. The most important thing is that users always remember it. When creating it, consider the following aspects:<\/div>\n<\/div>\n<div id=\"exacc_5adRYd3kCNKYa4KztLAD6\" class=\"MBtdbb\" data-ved=\"2ahUKEwid64DBg5_zAhVSzBoKHYIZDTYQ7NUEegQIARAD\">\n<div class=\"ymu2Hb\">\n<div class=\"t0bRye a2qtDc r2fjmd\" data-hveid=\"CAEQBA\" data-ved=\"2ahUKEwid64DBg5_zAhVSzBoKHYIZDTYQu04oAHoECAEQBA\">\n<div id=\"5adRYd3kCNKYa4KztLAD__6\">\n<div class=\"wDYxhc\" data-md=\"83\">\n<div class=\"di3YZe\">\n<div class=\"RqBzHd\">\n<ol>\n<li>Study the company\/brand, competition, sector, and market in depth to avoid a design that resembles another brand.<\/li>\n<li>Choose a typography that\u2019s legible across different formats.<\/li>\n<li>Use a color palette that aligns with the brand manual and make sure it looks good in <a href=\"https:\/\/dossetenta.com\/diferencias-entre-cmyk-y-rgb\/\">RGB and CMYK<\/a> formats.<\/li>\n<li>Have your design in curves and PNG.<\/li>\n<li>Create a brand identity manual.<\/li>\n<\/ol>\n<h2>Differences between Isotype, Logo, Imagotype, and Isologo<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>Infographic examples: Logo, Imagotype, Isologo, and Isotype:<\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11454 size-full\" src=\"https:\/\/dossetenta.com\/wp-content\/uploads\/2024\/03\/Logotipo-1.jpg\" alt=\"\" width=\"1200\" height=\"909\" \/><\/h2>\n<p>Now that you know more about the differences between <b class=\"\">logo<\/b>, <b class=\"\">isotype<\/b>, <b class=\"\">imagotype<\/b>, and <b class=\"\">isologo<\/b> \u2014 do you know which type of logo you\u2019re using?<\/p>\n<h2>Make your brand stand out!<\/h2>\n<p>Ready to take your brand to the next level? At Dos Setenta, we\u2019ll help you create the <a href=\"https:\/\/dossetenta.com\/ux-ui\/\"> <strong>logo for your company<\/strong><\/a> based on your <strong>corporate identity.<\/strong> We design unique creations built from your company\u2019s values, history, and mission, offering results tailored to each client that truly convey your brand\u2019s essence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>Logo, isotype, imagotype, and isologo \u2014 these terms often cause confusion since they share some common elements, especially when referring to the visual representation of a brand. It\u2019s important that&#8230;<\/p>\n","protected":false},"author":21,"featured_media":15617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[155],"tags":[],"class_list":{"0":"post-20407","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-graphic-design"},"_links":{"self":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/comments?post=20407"}],"version-history":[{"count":1,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20407\/revisions"}],"predecessor-version":[{"id":20408,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20407\/revisions\/20408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media\/15617"}],"wp:attachment":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media?parent=20407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/categories?post=20407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/tags?post=20407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}