{"id":20453,"date":"2026-02-23T08:16:10","date_gmt":"2026-02-23T07:16:10","guid":{"rendered":"https:\/\/dossetenta.com\/social-media-image-size-guide-2024\/"},"modified":"2024-01-19T08:16:10","modified_gmt":"2024-01-19T07:16:10","slug":"social-media-image-size-guide-2024","status":"publish","type":"post","link":"https:\/\/dossetenta.com\/en\/social-media-image-size-guide-2024\/","title":{"rendered":"Social Media Image Size Guide 2024"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p>Do you know that using the correct dimensions when creating content can help boost your digital marketing strategy? Therefore, social media image sizes should be optimized depending on each platform to make your strategy effective. A common mistake is uploading pixelated images, which is why we recommend saving them in PNG. If you want to improve your posts, we share the dimensions (always in pixels) for Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, and Pinterest. Let\u2019s get started!<\/p>\n[poll id=&#8221;7&#8243;]\n<h2>Why should you adapt image sizes depending on the social network?<\/h2>\n<p> Although some formats are very similar, adapting each size will help not only aesthetically but also so that the algorithm works in favor of each account, showing your posts to a larger audience. <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12443 size-full\" src=\"https:\/\/dossetenta.com\/wp-content\/uploads\/2024\/03\/formato-para-redes.jpg\" alt=\"social media format\" width=\"945\" height=\"942\" \/><\/p>\n<p>\u00a0<\/p>\n<h2>Facebook Image Sizes<\/h2>\n<p> These recommended sizes ensure that your images maintain quality no matter where they are viewed, whether on the web or mobile. <\/p>\n<h2>Desktop Version:<\/h2>\n<h3>Images<\/h3>\n<ul>\n<li><strong>Profile picture:<\/strong> 180 x 180<\/li>\n<li><strong>Profile cover:<\/strong> 820 x 312px<\/li>\n<li><strong>Group cover photo:<\/strong> 640 x 334px<\/li>\n<li><strong>Event cover photo:<\/strong> 1920 x 1080px<\/li>\n<li><strong>Link image:<\/strong> 1200 x 628px<\/li>\n<li><strong>Post (square):<\/strong> 1200 x 1200px<\/li>\n<li><strong>Post (horizontal):<\/strong> 1200 x 630px<\/li>\n<\/ul>\n<h3>Videos<\/h3>\n<ul>\n<li><strong>Video Post:<\/strong> 1280 x 720px<\/li>\n<li><strong>Cover video:<\/strong> 820 x 462px<\/li>\n<li><strong>Story:<\/strong> 1080 x 1920px<\/li>\n<\/ul>\n<h2>Mobile Version:<\/h2>\n<ul>\n<li><strong>Profile picture:<\/strong> 32 \u00d7 32px<\/li>\n<li><strong>Cover image:<\/strong> 640 x 360px<\/li>\n<\/ul>\n<h2>Facebook ADS Campaigns<\/h2>\n<ul>\n<li><strong>Stories:<\/strong> 1080 \u00d7 1920px<\/li>\n<li><strong>Square ad:<\/strong> 1080 \u00d7 1080px<\/li>\n<li><strong>Rectangular ad:<\/strong> 1200 \u00d7 628px<\/li>\n<li><strong>Promoted post or marketplace:<\/strong> 1200 \u00d7 1200px<\/li>\n<li><strong>Carousel:<\/strong> 1080 \u00d7 1080px<\/li>\n<li><strong>Collection format:<\/strong> 1200 \u00d7 628<\/li>\n<li><strong>Single image:<\/strong> 400 x 500px<\/li>\n<li><strong>Link and image:<\/strong> 1080 x 1080px<\/li>\n<\/ul>\n<h2>Instagram Image Sizes<\/h2>\n<p> As the most visual social network, you should pay attention not only to resolution but also to the following sizes:<\/p>\n<p><strong>Profile picture:<\/strong> 720 x 720 px<\/p>\n<h3><strong>Post images:<\/strong><\/h3>\n<ul>\n<li><strong>Square:<\/strong> 1080 x 1080 px (can also adapt to 2080 \u00d7 2080 for higher resolution)<\/li>\n<li><strong>Horizontal:<\/strong> 1080 x 566 px<\/li>\n<li><strong>Vertical:<\/strong> 1080 x 1350 px<\/li>\n<\/ul>\n<h3>Stories:<\/h3>\n<ul>\n<li><strong>Images:<\/strong> 1080 x 1920px<\/li>\n<li><strong>Videos:<\/strong> 750 x 1334 px (max duration 14 seconds)<\/li>\n<\/ul>\n<h4>Instagram Reels<\/h4>\n<ul>\n<li><strong>Reels size (play view):<\/strong> 1080 x 1920 px (9:16)<\/li>\n<li><strong>Reels (feed view):<\/strong> 1080 x 1350 px (4:5)<\/li>\n<li><strong>Reels cover (thumbnail):<\/strong> 1080 x 1800 px (3:5)<\/li>\n<\/ul>\n<h3>Feed Videos<\/h3>\n<ul>\n<li><strong>Size:<\/strong> 640 x 640px<\/li>\n<li><strong>Resolution:<\/strong> 650 MB (videos up to 10 min) \/ 3.6 GB (up to 60 min)<\/li>\n<li><strong>Cover:<\/strong> 1080 x 1080px<\/li>\n<\/ul>\n<h3>IGTV<\/h3>\n<ul>\n<li><strong>Size:<\/strong> 720 x 654px<\/li>\n<li><strong>Horizontal format:<\/strong> 16:9<\/li>\n<li><strong>Vertical format:<\/strong> 9:16<\/li>\n<li><strong>Resolution:<\/strong> max 3.6 GB<\/li>\n<li><strong>Duration:<\/strong> 60 sec \u2013 10 min for non-verified accounts, 60 min for verified accounts<\/li>\n<\/ul>\n<h3>Reels<\/h3>\n<ul>\n<li><strong>Size:<\/strong> 1080 x 1920px<\/li>\n<li><strong>Reel cover:<\/strong> 1080 x 1920px<\/li>\n<li><strong>Duration:<\/strong> max 60 sec (recommended < 15 sec)<\/li>\n<\/ul>\n<h3>Ads<\/h3>\n<ul>\n<li><strong>Square image:<\/strong> 600 \u00d7 600px<\/li>\n<li><strong>Horizontal:<\/strong> 600 \u00d7 315px<\/li>\n<li><strong>Vertical:<\/strong> 600 \u00d7 750px<\/li>\n<li><strong>Instagram Stories:<\/strong> single photo or video up to 120 sec, aspect ratios 9:16, 16:9 to 4:5<\/li>\n<\/ul>\n<h2>TikTok Image Sizes<\/h2>\n<p> In 2023, TikTok was the fastest-growing social network in downloads. <\/p>\n<h3>Images<\/h3>\n<ul>\n<li><strong>Profile picture:<\/strong> 200 x 200px<\/li>\n<li><strong>Video size:<\/strong> 1080 x 1920px<\/li>\n<\/ul>\n<h2>TikTok ADS Image Sizes<\/h2>\n<ul>\n<li><strong>Feed ad image:<\/strong> minimum 1200 x 628px, max 500 KB<\/li>\n<li><strong>Feed ad video:<\/strong> vertical, square, or horizontal, sizes 720 x 1280, 640 x 640, 1280 x 720px<\/li>\n<\/ul>\n<h2>YouTube Image Sizes<\/h2>\n<p> Even though videos are the main focus, it\u2019s important to respect image resolutions. Videos shouldn\u2019t exceed 128\u202fGB. <\/p>\n<ul>\n<li><strong>Profile picture:<\/strong> 800 x 800px<\/li>\n<li><strong>Header image:<\/strong> 2048 x 1152px<\/li>\n<li><strong>Video:<\/strong> 1280 x 720px<\/li>\n<li><strong>Thumbnail:<\/strong> 1280 x 720px<\/li>\n<\/ul>\n<h3>YouTube ADS Campaigns<\/h3>\n<ul>\n<li><strong>Display:<\/strong> max 30 sec, image 300 x 250<\/li>\n<li><strong>Overlay ads:<\/strong> 480 x 70 \u2013 728 x 90<\/li>\n<li><strong>Skippable video:<\/strong> 300 \u00d7 60<\/li>\n<li><strong>Non-skippable:<\/strong> max 30 sec, image 300 x 60<\/li>\n<li><strong>Bumper:<\/strong> max 6 sec, 300 x 250<\/li>\n<li><strong>Banners:<\/strong> 300 x 250<\/li>\n<li><strong>Custom cards:<\/strong> max 2 MB<\/li>\n<\/ul>\n<h2>Pinterest Image Sizes<\/h2>\n<p> This network lets you link pins to product pages. <\/p>\n<ul>\n<li><strong>Profile picture:<\/strong> 165 x 165<\/li>\n<li><strong>Pin image:<\/strong> 1000 x 1500px<\/li>\n<li><strong>Story Pin:<\/strong> 1080 x 1920px<\/li>\n<li><strong>Board thumbnail:<\/strong> 100 x 100px approx.<\/li>\n<li><strong>Board cover:<\/strong> 200 x 200<\/li>\n<li><strong>Cover photo:<\/strong> 800 x 450 px<\/li>\n<\/ul>\n<h2>LinkedIn Image Sizes<\/h2>\n<p> As a professional network, you must give a good impression. <\/p>\n<h3>Personal Pages:<\/h3>\n<ul>\n<li><strong>Profile picture:<\/strong> 400 x 400px<\/li>\n<li><strong>Header:<\/strong> 1584 x 396px<\/li>\n<\/ul>\n<h3>Company Pages:<\/h3>\n<ul>\n<li><strong>Logo:<\/strong> 300 x 300px<\/li>\n<li><strong>Header:<\/strong> 1128 x 191px<\/li>\n<\/ul>\n<h3>Videos &#038; Images:<\/h3>\n<ul>\n<li><strong>Video post (max):<\/strong> 4096 x 2304px<\/li>\n<li><strong>Square image:<\/strong> 1200 x 1200px<\/li>\n<\/ul>\n<h3>Ads:<\/h3>\n<ul>\n<li><strong>Page ad:<\/strong> 100 x 100px<\/li>\n<li><strong>Sponsored post:<\/strong> 1200 x 627px<\/li>\n<li><strong>Sponsored carousel:<\/strong> 1080 x 1080px<\/li>\n<\/ul>\n<h3>Videos:<\/h3>\n<ul>\n<li><strong>Dimensions:<\/strong> 1080 x 1920 px<\/li>\n<li><strong>Aspect ratio:<\/strong> 9:16<\/li>\n<li><strong>Duration:<\/strong> max 60 sec<\/li>\n<\/ul>\n<h2>Twitter Image Sizes<\/h2>\n<p> Ideal for reaching your audience using <a href=\"https:\/\/dossetenta.com\/hashtags-factor-clave-redes\/\">hashtags<\/a> and promoting content. Tweets with images have higher engagement. <\/p>\n<h3>Post Images:<\/h3>\n<ul>\n<li><strong>Profile picture:<\/strong> 400 x 400<\/li>\n<li><strong>Header photo:<\/strong> 1500 x 500<\/li>\n<li><strong>Tweet image:<\/strong> 600 x 335<\/li>\n<li><strong>Twitter Cards:<\/strong> minimum 120 x 120<\/li>\n<li><strong>Summary Card:<\/strong> 280 x 150px<\/li>\n<\/ul>\n<h3>Videos:<\/h3>\n<ul>\n<li>Square: 1200 x 1200<\/li>\n<li>Horizontal: 1920 x 1200<\/li>\n<li>Vertical: 1200 x 1920<\/li>\n<\/ul>\n<h2>Twitter ADS Campaigns<\/h2>\n<ul>\n<li><strong>Photo + link ad:<\/strong> min 600 \u00d7 335px<\/li>\n<li><strong>Twitter Card:<\/strong> 800 x 800px, horizontal 800 x 418px<\/li>\n<li><strong>Tweet with multiple images:<\/strong> 1200 x 670px<\/li>\n<li><strong>In-stream image:<\/strong> minimum 440 x 220px<\/li>\n<\/ul>\n<h4>Social Media Image Sizes 2024<\/h4>\n<p> Don\u2019t waste time\u2014dive into the online world. If you want <a href=\"https:\/\/dossetenta.com\/pide-presupuesto\/\">more information<\/a>, at Dos Setenta we have a professional team in <a title=\"social media\" href=\"https:\/\/dossetenta.com\/que-es-community-manager\/\" target=\"_self\" rel=\"noopener\">social media<\/a> and digital marketing ready to help your business succeed online.<\/p>\n<p>You can also visit our <a href=\"https:\/\/dossetenta.com\/que-es-community-manager\/\">community manager page<\/a> to see the service packages we offer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>Do you know that using the correct dimensions when creating content can help boost your digital marketing strategy? Therefore, social media image sizes should be optimized depending on each platform&#8230;<\/p>\n","protected":false},"author":30,"featured_media":21118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[153],"tags":[157],"class_list":{"0":"post-20453","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media-en","8":"tag-images"},"_links":{"self":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/comments?post=20453"}],"version-history":[{"count":0,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media\/21118"}],"wp:attachment":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media?parent=20453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/categories?post=20453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/tags?post=20453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}