{"id":20571,"date":"2021-11-16T17:33:41","date_gmt":"2021-11-16T16:33:41","guid":{"rendered":"https:\/\/dossetenta.com\/seo-for-hotels\/"},"modified":"2021-11-16T17:33:41","modified_gmt":"2021-11-16T16:33:41","slug":"seo-for-hotels","status":"publish","type":"post","link":"https:\/\/dossetenta.com\/en\/seo-for-hotels\/","title":{"rendered":"SEO for Hotels: 5 Key Points to Keep in Mind"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p>The hotel industry is of great interest to any <a href=\"https:\/\/dossetenta.com\/agencia-seo-madrid\/\">SEO consultant<\/a>. And as you may already know if you follow our blog, <strong>SEO strategies vary depending on the market and the competitors we face.<\/strong><\/p>\n<p>The tourism industry is highly complex due to the intense competition it presents. For this reason, it is crucial to develop a <strong>marketing strategy that allows you to stand up to your competitors.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>SEO: The Golden Opportunity for Hotels<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9140 size-full aligncenter\" src=\"https:\/\/dossetenta.com\/wp-content\/uploads\/2024\/03\/estrategia-seo-para-hoteles-e1637075893912.jpg\" alt=\"seo-strategy-for-hotels\" width=\"750\" height=\"525\" \/><\/p>\n<p>A large percentage of users who make hotel reservations do so through well-known <strong>OTAs<\/strong> (Online Travel Agencies) such as <em>Booking, Expedia, Hotels&#8230;<\/em><\/p>\n<p>However, what many hoteliers don\u2019t realize is that users reach these platforms through Google.<\/p>\n<blockquote><p><strong>The decision-making process when booking a hotel begins mainly on Google.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>The reason why <em>OTAs<\/em> usually take most of the market share is that they work on an aspect many hotels overlook: <strong>positioning<\/strong> (both SEO and PPC, meaning organic and paid positioning).<\/p>\n<p>&nbsp;<\/p>\n<h2>Why Hotels Should Pay Attention to SEO<\/h2>\n<p>This is where things get interesting. Hotels often believe that competing against these companies is a waste of time and money. Nothing could be further from the truth!<\/p>\n<p>While it\u2019s necessary for hotels to work hand in hand with <em>OTAs<\/em> to gain visibility, it\u2019s important to note that the percentage of recurring users or customer loyalty achieved through this channel is minimal.<\/p>\n<p>However, customers acquired directly through your own website have a much higher loyalty rate.<\/p>\n<h3>Acquiring a lead or hotel booking through SEO means:<\/h3>\n<ul>\n<li>Reaching a potential customer who didn\u2019t know about you before<\/li>\n<li>Satisfactorily addressing each moment or stage in their decision-making process<\/li>\n<li>Familiarizing them with the services you offer<\/li>\n<\/ul>\n<blockquote><p><strong>In short, SEO for hotels is key to building customer loyalty.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2>SEO Strategy for Hotels: 5 Key Elements to Consider<\/h2>\n<ol>\n<li>The first step in an <strong>SEO strategy for hotels<\/strong> is the same as in any other industry: <strong><a href=\"https:\/\/dossetenta.com\/buyer-persona-llega-a-tu-cliente-ideal\/\">define your buyer persona.<\/a><\/strong> How can you do this? As a hotel, you have access to a great database that, if analyzed correctly, can provide valuable insights. <strong>Use it to your advantage!<\/strong><\/li>\n<\/ol>\n<ol start=\"2\">\n<li>Once you\u2019ve defined your target customer profile, <strong>it\u2019s time to work with an SEO consultant<\/strong> who can help you meet your potential customer\u2019s search intent through proper <strong>On-Page SEO<\/strong>. Implementing a solid <em>content SEO strategy<\/em> is crucial.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li><strong>Off-Page SEO is also vital in hotel SEO<\/strong>, as you\u2019ll likely face competitors with strong domain authority in the sector. Therefore, it\u2019s essential to develop a <strong>link-building strategy<\/strong>. Additionally, <strong>referral traffic is one of the channels with the highest conversion rates.<\/strong><\/li>\n<\/ol>\n<ol start=\"4\">\n<li><strong>Local SEO:<\/strong> as you know, users typically search for <strong>hotels by location<\/strong>. For this reason, local SEO is an indispensable element of any hotel SEO strategy.<\/li>\n<\/ol>\n<ol start=\"5\">\n<li><strong>Booking Process:<\/strong> analyze the booking process on your website. Like any purchasing process, it should be <strong>simple, clear, and convey trust<\/strong>. Use <em>Google Analytics<\/em> to identify opportunities for improvement and increase your conversion rate.<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><strong>If you have a hotel and want to learn more about how SEO and digital marketing can help you,<br \/>\n<a href=\"https:\/\/dossetenta.com\/pide-presupuesto\/\">contact us today with no obligation!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>The hotel industry is of great interest to any SEO consultant. And as you may already know if you follow our blog, SEO strategies vary depending on the market and&#8230;<\/p>\n","protected":false},"author":12,"featured_media":15603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[156],"tags":[184],"class_list":{"0":"post-20571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-positioning","8":"tag-digital-transformation"},"_links":{"self":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/comments?post=20571"}],"version-history":[{"count":0,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media\/15603"}],"wp:attachment":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media?parent=20571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/categories?post=20571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/tags?post=20571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}