{"id":20575,"date":"2022-04-26T10:00:57","date_gmt":"2022-04-26T08:00:57","guid":{"rendered":"https:\/\/dossetenta.com\/google-hotel-ads-the-best-ad-option-for-hotels\/"},"modified":"2022-04-26T10:00:57","modified_gmt":"2022-04-26T08:00:57","slug":"google-hotel-ads-the-best-ad-option-for-hotels","status":"publish","type":"post","link":"https:\/\/dossetenta.com\/en\/google-hotel-ads-the-best-ad-option-for-hotels\/","title":{"rendered":"Google Hotel Ads, the best ad option for hotels"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p><span style=\"font-weight: 400;\">According to Google, more than 60% of travelers use the internet to plan their trips, and many of these sales come through Google Hotel Ads. A true revolution in the tourism sector for online purchasing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we show you everything you need to know about this tool\u2014and how to get the most out of it to promote your hotel on Google\u2019s search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[poll id=&#8221;6&#8243;]  <\/span><\/p>\n<h2><b>What is Google Hotel Ads?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Google Hotel Ads<\/strong> is Google\u2019s hotel search. It allows users to search for and book hotel rooms, see their availability and prices, and read reviews from other guests. It offers the possibility of showing an accommodation ad to travelers when they are looking for a hotel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, from a <strong>Google search like \u201chotels in madrid\u201d<\/strong>, the user will get to a map where they can see different hotels for the location they\u2019re searching. Various filters can be applied to the search based on:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Price<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Date<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Reviews from other customers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Type of hotel. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Google Hotel Ads<\/strong> ads include rates, photos, amenities, and a link to the hotel\u2019s official page to book the room. This keeps the user within the advertiser\u2019s ecosystem, allowing the hotel to work its digital marketing and have a direct relationship with the customer. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Advertisers will only pay when the user clicks the ad or books a room. They can also bid for a featured spot in the search engine through an ad auction similar to <strong>Google Ads. <\/strong><\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">One of the main features of <strong>Google Hotel Ads is the price comparison,<\/strong> where different real booking options are shown to the user, who can later click on their preferred option and book. <\/span><\/p>\n<h2><b>How does Google Hotel Ads work?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Google Hotel Ads<\/strong> works like a hotel metasearch engine that returns the most relevant results for the user\u2019s query. <strong>Google Ads<\/strong> advertisements appear first, followed by <strong>Google Hotel Ads<\/strong>, and lastly the organic results. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10232 size-large\" src=\"https:\/\/dossetenta.com\/wp-content\/uploads\/2024\/03\/HotelesValencia-1024x486.jpg\" alt=\"metabuscador-anuncios-hoteles\" width=\"1024\" height=\"486\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This ad section contains multiple hotels, with different filtering options such as check-in and check-out dates, number of people, hotel locations on the map, budget, or rating. At the bottom of the module <strong>there\u2019s a button called \u201cMore hotels\u201d<\/strong> to see the rest of the lodging options. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This button will take you to a larger hotel price comparison tool with several filtering options according to the characteristics. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10233 size-large\" src=\"https:\/\/dossetenta.com\/wp-content\/uploads\/2024\/03\/HotelesValencia2-1024x411.jpg\" alt=\"herramienta-comparador-precios-hoteles\" width=\"1024\" height=\"411\" \/><\/p>\n<p><span style=\"font-weight: 400;\">One of the great advantages of <strong>Google Hotel Ads is that it shows real-time rates and availability for a property.<\/strong> This way, ads are only displayed when rooms are available on the selected dates. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you select a hotel where you want to stay, it takes you directly to the hotel\u2019s page or an accommodation website like Booking to proceed with the reservation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Hotel Ads is based on a series of data feeds<\/strong> that include information about rooms and on bids, which tell us how much you can bid to drive users to your booking pages. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">On this <strong>platform you can set a budget that fits your needs<\/strong>. With the estimate you can get an idea of how much to invest depending on the results you want to obtain. In addition, you can stop, pause, or edit ads at any time. <\/span><\/p>\n<h3><b>What are the requirements to activate a Google Hotels campaign?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s very similar to Google Shopping, as you have your Hotel Center account as if it were a Merchant Center. In this account you must provide the hotels you want to advertise, the prices, and the configuration. After that, you only have to link this account to your Google Ads account to create campaigns, ad groups\u2026 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two ways to set up your Google Hotel Ads account: via an <\/span><a href=\"https:\/\/travel.google\/partners\/hotels\/\"><span style=\"font-weight: 400;\">integration partner<\/span><\/a><span style=\"font-weight: 400;\"> or by filling out a <\/span><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSe8ntS8lb_ekzRnlZoIjbDx6T6jwLtytoQHcE3dn556OgxAag\/viewform\"><span style=\"font-weight: 400;\">form<\/span><\/a><span style=\"font-weight: 400;\">; in this second option Google will contact you to help with the integration. <\/span><\/p>\n<h2><b>Create a Google Hotel Ads campaign, step by step: <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Creating campaigns in Google Hotel Ads is easy. You just need to follow several steps.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Objectives<\/strong>. The first thing you must be clear about is the objective of your campaigns: to get more sales or to increase awareness and reach. Google Ads will use those objectives to guide the campaign setup.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Ad location.<\/strong> Through Google Ads you can choose the geographic locations where you want your ads to appear\u2014specific cities or areas. Through Hotel Insights you can find out which markets to focus on to reach the highest possible number of potential customers. <\/span><\/li>\n<li><strong> <\/strong><span style=\"font-weight: 400;\"><strong>Choose keywords<\/strong>. With the Keyword Planner tool you can identify relevant keywords users are using, see how they use them, and how much your hotel should pay per click for each term. For example: \u201chotels near barajas,\u201d \u201chotels plaza castilla,\u201d or \u201chotels madrid.\u201d <\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Create the ads.<\/strong> Once the keywords have been selected, you need to create the ads so they appear with what the customer is searching for at that moment. As with Google Ads, they must meet strict professional and editorial criteria. <\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Publish the ads.<\/strong> When the ads have been published, they will be shown to users who search for your hotel or are looking for accommodation in your area. The ads appear in Google Search and on Google Maps. Remember that advertisers only pay when users click the ad, visit the website, or check how to get to the hotel. <\/span><\/li>\n<\/ul>\n<h2><b>How to get the most out of your campaigns?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Google Hotel Ads<\/strong> has several features that make it a great opportunity for hotels to <strong>increase visibility and business opportunities.<\/strong> Here are some keys to getting the most out of it: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show different room types and rates. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add room features and conditions\u2014it\u2019s important not to include only the price. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show photos of the rooms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer a free cancellation option, since after COVID-19 Google added a \u201cfree cancellation\u201d filter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose the best bidding model: CPC (cost per click), commission per conversion (CPA), and commission per stay (CPS). <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add an image of your brand in the ad. This will reinforce the message to your customers that they are dealing with your direct channel. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adapt tax information to each point of sale. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show exclusive rates by device and country. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor performance with the tool and optimize the campaigns.<\/span><\/li>\n<\/ul>\n<p>As you can see, the world of <strong>digital marketing is continually renewing itself<\/strong>. There are more and more tools that make life easier for users, and for advertisers they offer more opportunities to reach our target audience. But this ongoing renewal <strong>is very demanding and difficult to keep up with for independent advertisers<\/strong>. For this reason, having a <a href=\"https:\/\/dossetenta.com\/\">digital marketing agency<\/a> is a great help. At Dos Setenta we are constantly renewing ourselves to offer the best to our clients as a <a href=\"https:\/\/dossetenta.com\/\">digital marketing and advertising agency<\/a>. Don\u2019t hesitate to contact us with any questions you may have!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>According to Google, more than 60% of travelers use the internet to plan their trips, and many of these sales come through Google Hotel Ads. A true revolution in the&#8230;<\/p>\n","protected":false},"author":24,"featured_media":15639,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[162],"tags":[186],"class_list":{"0":"post-20575","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-online-advertising","8":"tag-google-hotel-ads-en"},"_links":{"self":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/comments?post=20575"}],"version-history":[{"count":0,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media\/15639"}],"wp:attachment":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media?parent=20575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/categories?post=20575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/tags?post=20575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}