{"id":20577,"date":"2023-10-03T17:31:14","date_gmt":"2023-10-03T15:31:14","guid":{"rendered":"https:\/\/dossetenta.com\/seo-and-branding\/"},"modified":"2023-10-03T17:31:14","modified_gmt":"2023-10-03T15:31:14","slug":"seo-and-branding","status":"publish","type":"post","link":"https:\/\/dossetenta.com\/en\/seo-and-branding\/","title":{"rendered":"SEO Brand: what it is and why it\u2019s so important"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p><span style=\"font-weight: 400;\">When we talk about <strong>SEO and Branding<\/strong> in the same sentence, many clients think we&#8217;ve lost our minds. They believe these are opposing marketing strategies. Nothing could be further from the truth.<\/span><\/p>\n<p>What am I talking about? Let\u2019s get into it.<\/p>\n<h2>The importance of SEO and Branding, or in other words: SEO BRAND<\/h2>\n<p><strong>Both strategies share a common goal: positioning.<\/strong> In the case of SEO, the goal is to rank among the top search results. In the case of Branding, it\u2019s about positioning the brand as a leader in the market and in the mind of the target audience.<\/p>\n<p style=\"text-align: center;\"><em>Hmm\u2026 they actually complement each other, don\u2019t they?<\/em><\/p>\n<h2>SEO Brand as a marketing strategy<\/h2>\n<ul>\n<li>\n<h3><strong>SEO:<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9030 aligncenter\" src=\"https:\/\/dossetenta.com\/wp-content\/uploads\/2024\/03\/SEObrand-300x300.jpg\" alt=\"SEO Brand\" width=\"211\" height=\"211\" \/><\/p>\n<p>When we work on <a href=\"https:\/\/dossetenta.com\/agencia-seo-madrid\/\"><strong>SEO<\/strong> for a website<\/a>, <strong>the goal is to ensure that potential clients can find us<\/strong>. The problem is that this doesn\u2019t always mean they\u2019ll choose us.<\/p>\n<p>It\u2019s common to see projects that are well-ranked but fail to convert. These are websites with high bounce rates, low time on page, and few leads.<\/p>\n<p>There are many possible causes for this, and one of them is: a lack of trust.<\/p>\n<ul>\n<li>\n<h3><strong>BRANDING:<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8648 aligncenter\" src=\"https:\/\/dossetenta.com\/wp-content\/uploads\/2024\/03\/EEmbajadores-marca.jpg\" alt=\"Branding\" width=\"350\" height=\"245\" \/><\/p>\n<p>When working on a <strong>Branding strategy<\/strong>, the goal is to <strong>get users to search for us directly<\/strong>. If they look for us by name, it\u2019s because we\u2019ve already built some level of trust.<\/p>\n<p>Therefore, if we get traffic through brand searches, we\u2019ve already done half the work. If we analyze why a <strong>combined marketing strategy between SEO and Branding<\/strong> is so necessary, the explanation is simple:<\/p>\n<p><strong>On one hand, we want to reach clients who don\u2019t know us yet. On the other, we want to strengthen our brand\u2019s value, gaining more authority within the industry.<\/strong><\/p>\n<h2>The importance of brands for Google<\/h2>\n<p>Google values brand power \u2014 a lot. If we think about it, <strong>Google\u2019s quality guidelines refer to something very connected to brands: <a href=\"https:\/\/dossetenta.com\/eat-seo-claves-para-mejorar-la-calidad-del-contenido\/\">E-E-A-T<\/a>.<\/strong><\/p>\n<h3>What is E-E-A-T?<\/h3>\n<p>It stands for <strong>Experience, Expertise, Authority, and Trust<\/strong>. These four values are closely tied to what strong brands convey, right? That\u2019s why it\u2019s so important to execute a strategic <strong>SEO Brand plan<\/strong>.<\/p>\n<p>Google wants to provide the best possible results for users. Therefore, it\u2019s not enough for users to find you \u2014 their behavior on your website is key.<\/p>\n<blockquote><p>It\u2019s not enough for the customer to see you \u2014 they need to stay, and to do that, <strong>you must seduce them<\/strong>.<\/p><\/blockquote>\n<h2>How to build authority and trust<\/h2>\n<p>Authority and trust in an SEO Brand strategy are developed through a valuable SEO component known as <strong>link building<\/strong>.<\/p>\n<p>Link building allows you to earn links from other websites to your own. In other words, <strong>through link building or <a href=\"https:\/\/dossetenta.com\/que-es-el-seo-off-page-y-para-que-sirve\/\">Off-Page SEO<\/a>, you get others to talk about you<\/strong>, giving you greater authority within your sector.<\/p>\n<p>The more people talk about you, the more authority and trust you build. This also strengthens your <strong>brand visibility<\/strong>.<\/p>\n<p>Additionally, <strong>SEO helps manage online reputation<\/strong> by monitoring everything published about your brand (website) and analyzing its effects.<\/p>\n<p>An <a href=\"https:\/\/dossetenta.com\/agencia-seo-madrid\/\">SEO consultant<\/a> can detect harmful content in Google related to your brand, as well as toxic backlinks that could damage your site\u2019s authority and trust. This is essential to:<\/p>\n<ul>\n<li><strong>Prevent the brand from losing online visibility<\/strong><\/li>\n<li><strong>Prevent a loss of customer trust<\/strong><\/li>\n<\/ul>\n<p><strong>Remember:<\/strong><\/p>\n<blockquote><p>Your brand is what it means to your customer \u2014 but you have a lot to say in that story.<\/p><\/blockquote>\n<h2>In summary<\/h2>\n<p>Nowadays, more and more companies are moving online. The difference between those that succeed and those that don\u2019t lies in implementing a holistic strategy that allows you to evolve from being just a company to <strong>being a brand<\/strong>.<\/p>\n<p>SEO and Branding are two areas of marketing that complement each other, creating the best synergy to make this happen. But they\u2019re not the only ones \u2014 <strong>Social Media work is equally important<\/strong>.<\/p>\n<p>At <strong>Dos Setenta<\/strong>, we are fully aware of this. That\u2019s why we are a <a href=\"https:\/\/dossetenta.com\/\">digital marketing agency<\/a> that offers a 360\u00ba service, giving us a global perspective and allowing us to provide a marketing strategy that achieves your goals. Want to know more? <a href=\"https:\/\/dossetenta.com\/pide-presupuesto\/\">Contact us today \u2014 no strings attached!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>When we talk about SEO and Branding in the same sentence, many clients think we&#8217;ve lost our minds. They believe these are opposing marketing strategies. Nothing could be further from&#8230;<\/p>\n","protected":false},"author":12,"featured_media":15597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[156],"tags":[187],"class_list":{"0":"post-20577","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-positioning","8":"tag-comunication"},"_links":{"self":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/comments?post=20577"}],"version-history":[{"count":0,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media\/15597"}],"wp:attachment":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media?parent=20577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/categories?post=20577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/tags?post=20577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}