{"id":20599,"date":"2022-12-13T13:10:18","date_gmt":"2022-12-13T12:10:18","guid":{"rendered":"https:\/\/dossetenta.com\/new-trends-in-digital-marketing-2023\/"},"modified":"2022-12-13T13:10:18","modified_gmt":"2022-12-13T12:10:18","slug":"new-trends-in-digital-marketing-2023","status":"publish","type":"post","link":"https:\/\/dossetenta.com\/en\/new-trends-in-digital-marketing-2023\/","title":{"rendered":"New trends in Digital Marketing 2023"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p><span style=\"font-weight: 400;\">2023 is just around the corner, and with it, we can see how online marketing continues its massive digital transformation, expanding across new digital platforms and mobile devices. That\u2019s why this year\u2019s <b>digital marketing trends 2023<\/b> will be full of change, innovation, and constant evolution. At <\/span><a href=\"https:\/\/dossetenta.com\/\"><span style=\"font-weight: 400;\">Dos Setenta<\/span><\/a><span style=\"font-weight: 400;\">, we bring you the new trends every marketing professional should know.<\/span><\/p>\n<h2>The Podcast Format Is Living Its Best Moment<\/h2>\n<p><span style=\"font-weight: 400;\">Nowadays, everyone has heard of <b>podcasts or podcasting<\/b>, which are becoming one of the most popular and widely used online formats for the 2022\/2023 season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We live in a world where our routines often don\u2019t leave us enough time to stay informed and educated on topics we enjoy. That\u2019s why <b>podcasts<\/b> have become an ideal format.<\/span><\/p>\n<h3>Advantages of Incorporating Podcasts into Your Content Marketing Strategy<\/h3>\n<p><span style=\"font-weight: 400;\">According to the \u201cIII State of Voice and Audio in Spain\u201d report, <b>more than half of internet users in Spain listen to podcasts regularly<\/b>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <b>podcast allows us to position our brand<\/b> within our niche, showcasing our expertise and building trust, authority, and credibility among listeners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podcasts also enable <a href=\"https:\/\/dossetenta.com\/el-podcast-video-una-nueva-forma-de-hacer-marketing-digital\/\"><b>branded content<\/b><\/a>, allowing you to communicate more personally, share insights, stories, and experiences that create empathy and engagement in a non-intrusive way\u2014generating more demand and interest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s still a market with less saturation compared to other media, making it a great channel to differentiate yourself from the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to create a podcast, define your objectives clearly. Do you want to reach a new audience? Strengthen your community? You can also find podcasts aligned with your goals to sponsor or <a href=\"https:\/\/dossetenta.com\/google-ads-paid-media\/\"><span style=\"font-weight: 400;\">run ads<\/span><\/a><span style=\"font-weight: 400;\"> in audio format and dive into this year\u2019s <strong>digital marketing trends<\/strong>.<\/span><\/p>\n<h3>Key Facts<\/h3>\n<ul>\n<li><i><span style=\"font-weight: 400;\">78% of users have purchased or are willing to purchase products they hear advertised in audio content. (Source: sortlist.es)<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">User and revenue growth is expected to increase between 25% and 30% in the next five years. (Source: Deloitte)<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\">Podcast advertising investment is projected to surpass $2 billion by 2023. (Source: eMarketer)<\/span><\/i><\/li>\n<\/ul>\n<h2>Advertising on TikTok<\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve been hearing for years that TikTok is the fastest-growing social network\u2014and the data backs it up. By mid-2022, TikTok had over 1.023 billion active monthly users worldwide,<\/span><b> nearly 9 million of them in Spain.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">However, few Spanish advertisers have dared to launch campaigns, often due to fear of the unknown, misconceptions, lack of measurable returns, or simply not having time to explore the platform\u2019s enormous potential. As a result, most TikTok advertising in Spain still comes from multinational corporations and big brands with large budgets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, TikTok offers huge potential without requiring massive investment.<\/span><span style=\"font-weight: 400;\"> To run <strong>ads on TikTok<\/strong>, you need a business account, relevant content, and at least \u20ac50 of daily investment. This is one of the main differences from other platforms that have no minimum spend\u2014though we expect this requirement to decrease or disappear soon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok users are very receptive to ads \u2014 <\/span><i><span style=\"font-weight: 400;\">as long as they\u2019re well-made.<\/span><\/i><span style=\"font-weight: 400;\"> TikTokers want to be entertained, amused, and find great offers. According to Nielsen, here\u2019s how users respond to ads on TikTok:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">92% of users take action after watching a video on the platform.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Users are 1.5 times more likely to buy something immediately after discovering it on TikTok.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">68% of TikTok users believe ads on the platform are unique and different from other networks.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">9 out of 10 users discover new content on the platform, and nearly 50% do so through ads.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These four key factors explain why more brands are investing in TikTok advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok users trust their favorite creators \u2014 and they\u2019ll trust a product promoted by them immediately. That\u2019s the first (and often hardest) step to drive conversions. Adding affiliate programs increases the chances of rapid profitability.<\/span><\/p>\n<p><b>Step one: identify your target audience through creators.<\/b><span style=\"font-weight: 400;\"> When a TikToker genuinely loves a brand, they\u2019ll do all the branding work naturally \u2014 especially if they earn a small share of the profits doing what they love.<\/span><\/p>\n<p><b>Step two: create content that entertains and connects.<\/b><span style=\"font-weight: 400;\"> You don\u2019t need to sell directly. It\u2019s not just about dancing anymore \u2014 TikTok goes far beyond that. Games, challenges, tutorials, storytelling \u2014 and yes, dances too. Authenticity and entertainment rule. Sales follow naturally.<\/span><\/p>\n<h2>Advertising on Netflix<\/h2>\n<p><span style=\"font-weight: 400;\">Streaming platforms like Netflix, HBO, Disney+, and Amazon Prime Video have long prided themselves on being ad-free \u2014 until now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recently, talk has grown around a cheaper subscription tier that includes ads, along with other changes such as content limitations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This move to introduce <strong>ads on Netflix<\/strong> caught everyone\u2019s attention \u2014 including traditional TV networks like Atresmedia, which even launched a witty campaign welcoming Netflix to the ad world.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11554 size-full aligncenter\" src=\"https:\/\/dossetenta.com\/wp-content\/uploads\/2024\/03\/unnamed-2.jpg\" alt=\"advertising on netflix\" width=\"415\" height=\"512\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For brands, this opens a brand-new channel for advertising, full of opportunities. So far, advertisers seem intrigued by this new space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Netflix, ad durations average <b>around 20 seconds<\/b>, and total <b>ad time per hour of content is limited to 4\u20135 minutes<\/b>, ensuring a better user experience.<\/span><\/p>\n<h2>Hybrid Chatbots<\/h2>\n<p><span style=\"font-weight: 400;\"><b>Hybrid chatbots<\/b> are one of today\u2019s most important digital trends \u2014 especially for eCommerce businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They act as a type of <b>virtual assistant<\/b> that simulates human conversation, providing quick, immediate responses and facilitating <b>direct communication<\/b> with customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike basic chatbots that only offer automated responses, <a href=\"https:\/\/dossetenta.com\/bots-de-instagram\/\">hybrid chatbots<\/a> can detect when a user needs a <b>human agent<\/b> to solve a more complex issue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choosing this technology is a smart move for companies \u2014 many customers lose interest when they don\u2019t get quick answers. Hybrid chatbots prevent this by maintaining engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These systems aren\u2019t driven by full AI but by <b>Machine Learning<\/b>, providing a personalized experience that improves conversion and retention. They\u2019re also essential to <b>digital transformation<\/b>, collecting and analyzing valuable user data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Facebook, 53% of users are more likely to purchase from a business they can contact via chat. This makes hybrid chatbots a key tool for optimizing <b>customer interaction<\/b> processes.<\/span><\/p>\n<h2>Video Marketing<\/h2>\n<p><b>In today\u2019s highly competitive web landscape, the site that stands out wins.<\/b><span style=\"font-weight: 400;\"> That\u2019s what every professional in <a href=\"https:\/\/dossetenta.com\/agencia-ecommerce\/\">eCommerce<\/a> wants to achieve.<\/span><\/p>\n<p><b>What does your store need?<\/b><span style=\"font-weight: 400;\"> Ease of use, simplicity, and if your product and price are right, half the battle is already won.<\/span><\/p>\n<p><b>What else can you do for your eCommerce?<\/b><span style=\"font-weight: 400;\"> Create product listings that captivate, inform, and convert. That\u2019s why video marketing is on the rise \u2014 because a picture is worth a thousand words, and a video is worth even more.<\/span><\/p>\n<p><b>4 Advantages of Using Video Marketing:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Easier to consume content<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Better brand recall<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Greater reach to new users<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Improved SEO performance<\/span><\/li>\n<\/ul>\n<p><b>Video Marketing for Social Media:<\/b><span style=\"font-weight: 400;\"> You\u2019ll hit two birds with one stone by repurposing your videos for social media. The most successful platforms today are video-first. How can you share content naturally without being intrusive? Through video.<\/span><\/p>\n<p><b>Key Statistics:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Over 90% of YouTube users discover new products on the platform.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">More than 50% of shoppers say online videos help them decide on a product or brand.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Over 70% of YouTube campaigns drive an increase in offline sales.<\/span><\/li>\n<\/ul>\n<h2>Native Ads<\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Native ads<\/strong> aren\u2019t new, but from an <b>SEM\/PPC<\/b> perspective, they\u2019re gaining relevance in 2023 since 47% of internet users worldwide use <b>ad blockers<\/b>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means fewer advertisers are choosing intrusive online ads placed in unrelated spaces, as returns are becoming increasingly low or even nonexistent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recommended native ad formats include:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Sponsored content on <b>LinkedIn, Facebook, or <\/b><a href=\"https:\/\/www.iebschool.com\/blog\/pinterest-beneficios-empresas-redes-sociales\/\"><b>Pinterest<\/b><\/a>.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Affiliate links promoted by brands.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Branded Reels or short-form video reports on <b>YouTube Shorts, TikTok, or Instagram<\/b>.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Display and Discovery campaigns.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The key is to offer <b>engaging, relevant, and non-intrusive content<\/b> that aligns with the user\u2019s needs and interests at the right moment.<\/span><\/p>\n<p><b>Sources:<\/b><br \/>\n<a href=\"https:\/\/www.outbrain.com\/es\/native-advertising\/\">https:\/\/www.outbrain.com\/es\/native-advertising\/<\/a><br \/>\n<a href=\"https:\/\/admob.google.com\/intl\/es-419\/home\/resources\/native-ads-playbook\/\">https:\/\/admob.google.com\/intl\/es-419\/home\/resources\/native-ads-playbook\/<\/a><\/p>\n<h2>Content Will Remain King<\/h2>\n<p><span style=\"font-weight: 400;\">In recent years, SEO has become increasingly important in the digital marketing world. <b>High-quality content<\/b> remains one of Google\u2019s top ranking factors when determining SERP visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Too often, content is created just for the sake of it \u2014 stuffed with random keywords or even duplicated. That\u2019s not the way to go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to SEO platform <b>Ranktracker<\/b>, over 85,000 Google searches occur every second, and the top five organic results receive 67% of all clicks. This highlights the importance of solid SEO expertise and ranking high.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">72% of marketing professionals surveyed said that <b>content creation<\/b> is the most effective strategy for improving visibility and business growth.<\/span><\/p>\n<h2>Real Research and Analysis to Rank Websites<\/h2>\n<p><span style=\"font-weight: 400;\">No one knows how many updates Google will roll out in 2023 \u2014 but we can be sure there will be more. As always, Google\u2019s goal is to enhance user experience and satisfy search intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2022 brought many changes and innovations, with niche websites and artificial intelligence becoming increasingly popular.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve probably heard of E-A-T, but what does it mean? It stands for <b>Expertise<\/b>, <b>Authoritativeness<\/b>, and <b>Trustworthiness<\/b>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO trends are moving toward these three pillars. Websites in sensitive YMYL (\u201cYour Money or Your Life\u201d) niches will need to meet these standards to rank well. On the other hand, brands with authority, verified data, and credible case studies will rise to the top.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2023 promises innovation and new technologies \u2014 but also a stronger emphasis on verifiable data, real-world experiments, expert authors, credible sources, and trustworthy media coverage to build a brand\u2019s online authority.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>2023 is just around the corner, and with it, we can see how online marketing continues its massive digital transformation, expanding across new digital platforms and mobile devices. That\u2019s why&#8230;<\/p>\n","protected":false},"author":12,"featured_media":15700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[159],"tags":[],"class_list":{"0":"post-20599","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-transformation"},"_links":{"self":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/comments?post=20599"}],"version-history":[{"count":0,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media\/15700"}],"wp:attachment":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media?parent=20599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/categories?post=20599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/tags?post=20599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}