{"id":20612,"date":"2024-02-28T10:00:24","date_gmt":"2024-02-28T09:00:24","guid":{"rendered":"https:\/\/dossetenta.com\/keyword-research-understanding-audience\/"},"modified":"2024-02-28T10:00:24","modified_gmt":"2024-02-28T09:00:24","slug":"keyword-research-understanding-audience","status":"publish","type":"post","link":"https:\/\/dossetenta.com\/en\/keyword-research-understanding-audience\/","title":{"rendered":"The importance of keyword research in understanding our audience"},"content":{"rendered":"Tiempo de lectura:<\/span> 5<\/span> minutos<\/span><\/span>

Keyword research<\/strong> is a fundamental step in understanding our target audience or buyer persona.<\/em> Therefore, in today\u2019s post, we will delve deeper into this concept.<\/p>\n

By the way, if you\u2019re not completely clear on what we mean when we say buyer persona, I\u2019ve attached this article where we go into more detail about it: Buyer persona, find your ideal customer<\/a>.<\/p>\n

What is Keyword Research?<\/h2>\n

Keyword research is a research process carried out when working on the positioning of a website<\/strong>, whether it is organic positioning or paid positioning.<\/p>\n

It is true that the keywords<\/em> to work on in SEO or SEM in many cases will not be the same, although it always depends on the objective being pursued in each case. We can talk at length about this, so we\u2019ll cover it in another post later.<\/p>\n

 <\/p>\n

But then, what is the purpose of keyword research?<\/h2>\n

Let\u2019s get to the point, keyword research helps us understand our audience better, enabling us to offer the content they want to find<\/strong>. Let\u2019s use an example to understand it:<\/p>\n

Imagine we have a website about carpets<\/strong>. One of the first things we\u2019ll do is perform a keyword research (study and analysis of keywords) to identify how our target audience is searching for us.<\/p>\n

Surely, we\u2019ll find keywords with a clear purchase intent. That is, terms that show the user’s interest in buying.<\/strong> For example: buy carpets, buy carpets online, buy cheap carpets, or buy Persian carpets.<\/em><\/p>\n

But we might also come across keywords like \u201ccarpets that don\u2019t catch hair,\u201d \u201ccarpets for dogs,\u201d or \u201canti-hair carpets.\u201d These types of keywords may have an informational and\/or transactional or purchase intent.<\/p>\n

At first, we might not have thought this type of content would be interesting to our target audience. But thanks to keyword research, as we can see in the attached images, we realize that it is indeed of interest.<\/p>\n