{"id":20636,"date":"2023-05-25T13:18:07","date_gmt":"2023-05-25T11:18:07","guid":{"rendered":"https:\/\/dossetenta.com\/structured-data-what-it-is-how-it-influences-ranking\/"},"modified":"2023-05-25T13:18:07","modified_gmt":"2023-05-25T11:18:07","slug":"structured-data-what-it-is-how-it-influences-ranking","status":"publish","type":"post","link":"https:\/\/dossetenta.com\/en\/structured-data-what-it-is-how-it-influences-ranking\/","title":{"rendered":"Structured Data: What is it? How does it influence positioning?"},"content":{"rendered":"Tiempo de lectura:<\/span> 3<\/span> minutos<\/span><\/span>

Structured <\/span>data<\/b> has become an essential part of <\/span>SEO<\/span><\/a>. As search engines evolve and aim to provide more relevant and information-rich results, structured data has become a key tool to help Google’s robot understand the content of a webpage. Learn below what they are, how to implement them, and the benefits they can bring to a website.<\/span><\/p>\n

What is structured data?<\/span><\/h2>\n

Structured <\/span>data<\/b> is a way to mark up the content of a webpage so search engines can better understand its context and meaning. Special tags or code are used to identify and classify different elements of the content, such as titles, descriptions, dates, locations, and more. This organized structure makes it possible to display additional information in search results, such as rich snippets, knowledge panels, and featured results.<\/span><\/p>\n

Importance of structured data for SEO<\/span><\/h2>\n

Structured <\/span>data<\/b> plays a crucial role in SEO, as it helps search engines better understand the content of a webpage. Additionally, it can increase a website\u2019s visibility by enabling it to appear in special formats in search results, which in turn can lead to a higher click-through rate (CTR).<\/span><\/p>\n

Types of structured data<\/span><\/h2>\n

There are different <\/span>types of structured data<\/b> that can be used depending on the type of content you want to mark up. One of the most widely used standards is Schema.org, a collaboration between Google, Bing, Yahoo!, and Yandex. Schema.org provides a common vocabulary and a set of tags that can be used to mark up different types of content.<\/span><\/p>\n

What is Schema.org?<\/span><\/h3>\n

Schema.org<\/b> is a structured data markup initiative that provides a common vocabulary for tagging and describing different types of content. This tagging library is widely used in the SEO world and is supported by most search engines. By using Schema.org tags, you help ensure that search engines correctly understand the content of a page.<\/span><\/p>\n

Structured data markup for different types of content<\/span><\/h2>\n

Structured data can be used on a variety of content types to improve visibility in the SERP. Below are examples of how structured data can be used for different content types:<\/span><\/p>\n

For web pages<\/span><\/h3>\n

Structured data markup on web pages can help search engines understand the structure and content of a site. Some of the most common tags include:<\/span><\/p>\n