{"id":20641,"date":"2024-04-03T08:03:03","date_gmt":"2024-04-03T06:03:03","guid":{"rendered":"https:\/\/dossetenta.com\/marketing-funnel-the-strategy-every-company-should-implement\/"},"modified":"2024-04-03T08:03:03","modified_gmt":"2024-04-03T06:03:03","slug":"marketing-funnel-the-strategy-every-company-should-implement","status":"publish","type":"post","link":"https:\/\/dossetenta.com\/en\/marketing-funnel-the-strategy-every-company-should-implement\/","title":{"rendered":"Marketing funnel: the strategy every company should implement"},"content":{"rendered":"Tiempo de lectura:<\/span> 4<\/span> minutos<\/span><\/span>

If you are interested in improving your company’s performance and increasing the chances of success for your sales team, it is important to understand the concept of<\/span> marketing funnel<\/b> and its importance in the business world. In this article, we will explain what it is and how its implementation can be essential to boost your brand’s profitability.<\/span><\/p>\n

What is a Marketing Funnel?<\/span><\/h2>\n

A funnel, or more commonly known in Spanish as an embudo de marketing<\/b>, is the process a marketing team follows from launching an action to generating a business opportunity. At this point, the lead or contact is handed over to the sales department. In other words, this is a funnel that sits physically above the sales funnel.<\/span><\/p>\n

It is important to highlight that while a marketing funnel<\/b> and a sales funnel are not the same, they complement each other very well. The similarity between them lies in the fact that to fill the top of the funnel, a wide variety of combined marketing and advertising techniques are used. The difference is that when we only have a sales funnel, the type of leads we receive may not be well-qualified. Depending on the method used, leads can vary in qualification level, from highly ready-to-buy to less ready-to-buy.<\/span><\/p>\n

Once we have carried out all marketing and advertising actions to capture potential business opportunities, the marketing funnel<\/b> allows us to qualify these leads and classify them into groups based on their likelihood to purchase our product or service. This information is highly valuable for our sales team, as it can save them hours of unnecessary work.<\/span><\/p>\n

Example of a Marketing Funnel<\/span><\/h2>\n

If you have an online business, you are probably already working on your marketing funnel, even if you don’t realize it. Some linear and traditional examples of a marketing funnel include:<\/span><\/p>\n