{"id":20651,"date":"2022-06-22T23:02:58","date_gmt":"2022-06-22T21:02:58","guid":{"rendered":"https:\/\/dossetenta.com\/8-keys-to-increasing-ecommerce-sales\/"},"modified":"2022-06-22T23:02:58","modified_gmt":"2022-06-22T21:02:58","slug":"8-keys-to-increasing-ecommerce-sales","status":"publish","type":"post","link":"https:\/\/dossetenta.com\/en\/8-keys-to-increasing-ecommerce-sales\/","title":{"rendered":"The 8 keys to increasing your e-commerce sales in 2022"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p><strong>Are you attracting visitors to your website but they never complete a purchase?<\/strong> Don\u2019t worry! In this article, we\u2019ll cover the <strong>essential points<\/strong> you need to work on your website to <strong>increase sales in your ecommerce store.<\/strong><\/p>\n<p>Grab a pen and paper because the information we\u2019ll share comes from our experience working with online stores to boost their sales. <strong>If you have a Shopify store, we\u2019ll recommend several apps to optimize your shop.<\/strong><\/p>\n[poll id=&#8221;24&#8243;]\n<h2>Key 1. The HOME Structure: First Impressions Matter<\/h2>\n<p>The home page <strong>is the first impression users get of your online store<\/strong> and sometimes even your brand. Having a clean and well-structured home page is essential, not only to make a good impression but also <strong>so potential customers can easily find your products<\/strong> and feel confident from the start.<\/p>\n<p>Generally, an ecommerce homepage should be short and concise. To achieve a good structure, organize all the elements optimally:<\/p>\n<ul>\n<li><strong>Topbar:<\/strong> Include a relevant message about shipping, promotions, or new collections. Use a <strong>discreet yet visible design<\/strong> that does not interfere with the rest of the header. Dynamic topbars can add an extra design touch to your store.<\/li>\n<li><strong>Menu:<\/strong> Organize categories from left to right in a logical order\u2014for example, by top-selling categories, latest releases, or products on sale.<\/li>\n<\/ul>\n<blockquote><p>Avoid filling the menu with too many categories or dropdowns; the simpler for the user, the better.<\/p><\/blockquote>\n<ul>\n<li><strong>Slider:<\/strong> <strong>This element has the biggest impact on the user<\/strong> initially. Include information, not just a generic image. Use it to highlight a new collection, promotions, a tagline that describes your products, values, or your unique selling proposition.<\/li>\n<\/ul>\n<blockquote><p>Always use a clickable button or slider that links to products or categories of interest. Avoid very tall sliders; we want a compact homepage where users can quickly see the products offered.<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10832 size-full\" src=\"https:\/\/dossetenta.com\/wp-content\/uploads\/2024\/03\/Captura1.jpg\" alt=\"optimized slider example to increase ecommerce sales\" width=\"1288\" height=\"524\" \/><\/p>\n<ul>\n<li><strong>Featured products:<\/strong> Place a set of highlighted products right after the slider. \u201c<strong>Best sellers<\/strong>,\u201d new collections, or current promotions attract potential customers immediately.<\/li>\n<li><strong>Featured categories:<\/strong> Display 2\u20133 categories your audience likes, using images and short descriptions. You can also highlight a single product that represents the category.<\/li>\n<li><strong>Footer:<\/strong> Include legal information, contact details, shipping and returns policies. You can also add a newsletter subscription form.<\/li>\n<\/ul>\n<p>Additional elements can include videos about the brand, trust-building elements like customer reviews, or even your Instagram feed.<\/p>\n<p>If you have a Shopify store, we recommend these apps:<\/p>\n<ul>\n<li>Instagram feed: <a href=\"https:\/\/apps.shopify.com\/instafeed?locale=es&amp;st_source=autocomplete\">Instafeed \u2013 Free<\/a><\/li>\n<li>Display reviews: <a href=\"https:\/\/apps.shopify.com\/google-reviews-trust-badge?locale=es&amp;st_source=autocomplete\">Google Reviews by Reputon \u2013 Free Plan<\/a><\/li>\n<\/ul>\n<h2>Key 2. Create the Perfect PRODUCT PAGE to Convince Users<\/h2>\n<p>A well-crafted product page greatly increases the chances of converting visitors into buyers.<\/p>\n<p>The information presented and how it is displayed will be key to your success. Include these elements to make decision-making easier for the customer:<\/p>\n<h3>\u201cBuy Now\u201d Button<\/h3>\n<p>Highlight a \u201cBuy Now\u201d button in addition to \u201cAdd to Cart.\u201d <strong>This can guide the user directly to checkout<\/strong>, skipping the cart and saving steps.<\/p>\n<p>This button is essential for all types of ecommerce stores but particularly useful for luxury or high-priced items, where customers usually buy a single product.<br \/>\n[su_button url=&#8221;\/8-claves-para-aumentar-ventas-ecommerce\/#formulario_blog&#8221; color=&#8221;#ffffff&#8221; radius=&#8221;0&#8243; background=&#8221;#41B9BB&#8221; size=&#8221;7&#8243; desc=&#8221;Request your free audit&#8221;]Contact us and take your ecommerce to the next level![\/su_button]\n<h3>Product Info or Size Guide<\/h3>\n<p>Providing product size information is crucial. <strong>Not knowing dimensions can lead to page abandonment or returns.<\/strong> You can include this in the description or a popup. Avoid opening a new tab that distracts users from the product page.<\/p>\n<h3>Display Payment Methods<\/h3>\n<p>Icons for familiar payment methods build trust. Place them below \u201cAdd to Cart\u201d or \u201cBuy Now\u201d for maximum visibility.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Payment icon app (Shopify): <a href=\"https:\/\/apps.shopify.com\/trust-badge-by-giraffly?locale=es&amp;st_source=autocomplete\">Trust Me \u2013 Free<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Trust Icons<\/h3>\n<p><strong>Visually show your store\u2019s advantages<\/strong> to encourage purchases over competitors.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-10827 size-medium\" src=\"https:\/\/dossetenta.com\/wp-content\/uploads\/2024\/03\/Captura-300x238.png\" alt=\"trust icons to increase online store sales\" width=\"300\" height=\"238\" \/><\/p>\n<h3>Shipping Costs<\/h3>\n<p>Include shipping information on the product page to <strong>reduce cart abandonment<\/strong> by avoiding surprises at checkout.<\/p>\n<h3><strong>Delivery Time<\/strong><\/h3>\n<p>Clearly state estimated delivery times. You can integrate dynamic calculators showing countdowns for expected delivery.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Delivery timer app (Shopify): <a href=\"https:\/\/apps.shopify.com\/delivery-timer?locale=es&amp;st_source=autocomplete\">Delivery Timer \u2013 Free Plan<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>Product Description<\/strong><\/h3>\n<p>Good descriptions <strong>increase conversion chances<\/strong>. Focus on your ideal customer and address questions like:<\/p>\n<ul>\n<li>What might stop the customer from buying today?<\/li>\n<li>What are their objections?<\/li>\n<li>Why shouldn\u2019t they buy this product?<\/li>\n<\/ul>\n<p><strong>Customers don\u2019t buy products; they buy results.<\/strong> Highlight benefits like health, happiness, productivity, or other outcomes.<\/p>\n<h3>Reviews<\/h3>\n<p><strong>Show positive Google reviews on the product page<\/strong> to add social proof.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Reviews app (Shopify): <a href=\"https:\/\/apps.shopify.com\/google-reviews-trust-badge?locale=es&amp;st_source=autocomplete\">Google Reviews by Reputon<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n[su_button url=&#8221;\/8-claves-para-aumentar-ventas-ecommerce\/#formulario_blog&#8221; color=&#8221;#ffffff&#8221; radius=&#8221;0&#8243; background=&#8221;#41B9BB&#8221; size=&#8221;7&#8243; desc=&#8221;Request your free audit&#8221;]Contact us and take your ecommerce to the next level![\/su_button]\n<h2>Key 3. Care for Product IMAGES to Stand Out<\/h2>\n<p><strong>High-quality images are key to ecommerce success.<\/strong> Use appropriate visuals based on the product type.<\/p>\n<p>For small items, include measurements and flat representations. For apparel, use lifestyle images, gifs, or videos showing models wearing products.<\/p>\n<blockquote><p>Using contextual images is essential in modern ecommerce.<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-10833 size-medium\" src=\"https:\/\/dossetenta.com\/wp-content\/uploads\/2024\/03\/Captura2-300x270.jpg\" alt=\"example product images that boost purchases\" width=\"300\" height=\"270\" \/><br \/>\nDifferentiate social media images from product page images. Focus on the product on the ecommerce page.<\/p>\n<h2>Key 4. Make Checkout EASY and Simple<\/h2>\n<p>After getting users to view products and add to cart, the most critical step arrives: **Payment**.<\/p>\n<p>A 3-step checkout is recommended:<\/p>\n<ul>\n<li>Contact &#038; shipping info<\/li>\n<li>Shipping method<\/li>\n<li>Payment<\/li>\n<\/ul>\n<p>Limit forms to 12\u201313 fields. Too many or irrelevant fields may frustrate users.<\/p>\n<p>Include multiple payment methods:<\/p>\n<ul>\n<li>Mastercard<\/li>\n<li>Visa<\/li>\n<li>American Express<\/li>\n<li>Paypal<\/li>\n<li>Bizum<\/li>\n<li>Installments<\/li>\n<li>Apple Pay<\/li>\n<li>Google Pay<\/li>\n<li>Shop Pay<\/li>\n<\/ul>\n<h2>Key 5. Offer NEW PRODUCTS to Increase Profitability<\/h2>\n<p>Two ways to increase average order value:<\/p>\n<ol>\n<li>Raise product prices<\/li>\n<li>Increase products per order<\/li>\n<\/ol>\n<p>Use <strong>Up Selling<\/strong> to suggest complementary or related products.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10835 size-full\" src=\"https:\/\/dossetenta.com\/wp-content\/uploads\/2024\/03\/Captura3.jpg\" alt=\"Up selling example to increase ecommerce sales\" width=\"1004\" height=\"463\" \/><\/p>\n<p>Shopify app recommendation:<\/p>\n<ul>\n<li><a href=\"https:\/\/apps.shopify.com\/icart?locale=es&amp;surface_detail=iCart+Cart+Drawer+Cart+Upsell+por+Identixweb&amp;surface_inter_position=1&amp;surface_intra_position=2&amp;surface_type=search\">iCart Cart Drawer Cart Upsell<\/a><\/li>\n<\/ul>\n<h2>Key 6. Free Shipping: Differentiate from Competitors<\/h2>\n<p>Free shipping is a strong psychological incentive. Options:<\/p>\n<h3>Include shipping in product price<\/h3>\n<h3>Free shipping on orders above X\u20ac<\/h3>\n<h3>Offer free shipping as company cost<\/h3>\n<h2>Key 7. Focus on CUSTOMER LOYALTY to Increase Repeat Purchases<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-10836\" src=\"https:\/\/dossetenta.com\/wp-content\/uploads\/2024\/03\/Captura-4-198x300.png\" alt=\"example of revenue increase technique\" width=\"216\" height=\"327\" \/><br \/>\nAcquiring new customers costs 5\u20137x more than retaining them. Encourage repeat purchases via:<\/p>\n<ul>\n<li>Point systems<\/li>\n<li>Referral strategies<\/li>\n<li>Special offers<\/li>\n<li>Email or SMS communications<\/li>\n<\/ul>\n[su_button url=&#8221;\/8-claves-para-aumentar-ventas-ecommerce\/#formulario_blog&#8221; color=&#8221;#ffffff&#8221; radius=&#8221;0&#8243; background=&#8221;#41B9BB&#8221; size=&#8221;7&#8243; desc=&#8221;Request your free audit&#8221;]Contact us and take your ecommerce to the next level![\/su_button]\n<h2>Key 8. AUTOMATE Your Store to Create Personalized Experiences<\/h2>\n<p>Automation <strong>targets users based on behavior<\/strong>, allowing personalized communication and boosting sales. Examples include abandoned cart reminders via email or SMS.<\/p>\n<p>Basic automation: <strong>Mailchimp<\/strong><br \/>\nAdvanced workflows: <strong>Connectif<\/strong><\/p>\n<h2>How to Increase Sales in an Ecommerce Store<\/h2>\n<p>At <a href=\"https:\/\/dossetenta.com\/agencia-ecommerce\/\">Dos Setenta<\/a>, we help create or scale ecommerce stores. Our methodology: Analysis \u2013 Optimization \u2013 Strategy \u2013 Monitoring.<\/p>\n<p>If you are facing:<\/p>\n<ul>\n<li>Stalled sales<\/li>\n<li>Difficulty getting first sales<\/li>\n<li>Need to optimize your store<\/li>\n<li>Want to scale your sales<\/li>\n<li>Want to create a successful ecommerce<\/li>\n<\/ul>\n<p>We offer tailored consulting for your ecommerce. <a href=\"https:\/\/dossetenta.com\/pide-presupuesto\/\">Contact us!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>Are you attracting visitors to your website but they never complete a purchase? Don\u2019t worry! In this article, we\u2019ll cover the essential points you need to work on your website&#8230;<\/p>\n","protected":false},"author":3,"featured_media":15654,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[181],"tags":[],"class_list":{"0":"post-20651","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce-en"},"_links":{"self":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/comments?post=20651"}],"version-history":[{"count":0,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media\/15654"}],"wp:attachment":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media?parent=20651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/categories?post=20651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/tags?post=20651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}