{"id":20676,"date":"2019-05-09T11:01:26","date_gmt":"2019-05-09T09:01:26","guid":{"rendered":"https:\/\/dossetenta.com\/12-conclusions-from-the-pro-marketing-day-event\/"},"modified":"2019-05-09T11:01:26","modified_gmt":"2019-05-09T09:01:26","slug":"12-conclusions-from-the-pro-marketing-day-event","status":"publish","type":"post","link":"https:\/\/dossetenta.com\/en\/12-conclusions-from-the-pro-marketing-day-event\/","title":{"rendered":"12 conclusions drawn from the PRO MARKETING DAY event"},"content":{"rendered":"Tiempo de lectura:<\/span> 5<\/span> minutos<\/span><\/span>

There is an event we attend faithfully every year, and that is PRO MARKETING DAY<\/strong>.<\/p>\n

Many agencies and marketing directors from small, medium, and large companies gather once a year to attend conferences where they learn new tools, new trends, and new perspectives on various aspects of online marketing<\/strong>: social media, email marketing, SEM, SEO, web security<\/strong>, among many others.<\/p>\n[poll id=”10″]\n

This year, both the agenda and the speakers focused heavily on influencers and the collaborations brands carry out with them<\/strong>.<\/p>\n

A delicate bubble due to the – still – lack of clear regulations when establishing a contract between the parties (agency or client) and the influencer<\/em>. In the U.S., there was an uproar when news emerged that they must pay taxes on gifts received in exchange for posts. And here in Spain, we\u2019ve experienced something similar, ensuring that collaborations are made through contracts<\/u>.<\/p>\n

But there were many presentations and many ideas floated. Without a doubt, I would highlight this summary as my \u201c12 conclusions from PRO MARKETING DAY<\/strong>\u201d: <\/p>\n

<\/h2>\n

<\/h2>\n

\"SEO
\nSEO Conclusions<\/u><\/strong><\/h2>\n

 <\/p>\n

<\/figure>\n
\n

“SEO doesn\u2019t change overnight; it evolves gradually…”<\/strong><\/em><\/p>\n<\/blockquote>\n

L. Villanueva<\/cite><\/p>\n

1- Traditional SEO still works<\/strong><\/p>\n

Pro Marketing Day<\/em> couldn\u2019t have started better. Luis Villanueva<\/em> is always a guarantee of learning.<\/p>\n

He made it very clear\u2026 doing very complex things is fine, and we must stay attentive to Google\u2019s updates. But in trying that\u2026 do we forget the basics? Impeccable website structure, titles, meta descriptions, H1-H2 tags, bolds, links, keywords, social media support<\/strong>, etc., etc.<\/p>\n

All of that still works! Since many companies don\u2019t do this\u2026 \u201cjust\u201d doing it already gives you a big advantage.<\/p>\n

 <\/p>\n

2- Focus efforts on what really matters<\/strong><\/p>\n

Within a website, there are always key sections to achieve company objectives<\/em> and others that, while not irrelevant, are less important.<\/p>\n

Links should only go to what matters or be marked as \u201cno follow<\/em>.\u201d Helping Google with this is even better.<\/p>\n

 <\/p>\n

3 \u2013 Important content should be close to the homepage<\/strong><\/p>\n

The more clicks required from the homepage or a landing page<\/em> to reach important content, the worse.<\/p>\n

Google subtracts 15% importance each time it has to jump from one page to another<\/strong>. Therefore\u2026 avoid overly complicated website structures.<\/p>\n

 <\/p>\n

4 \u2013 Structure your blog well<\/strong><\/p>\n

Which article on your blog generates the most sales or gets the most visits?<\/em> If it\u2019s one from 2016 and your blog is organized chronologically, it loses visibility for both the user and Google<\/strong> because it takes many clicks to reach it.<\/p>\n

 <\/p>\n

5 \u2013 Explanations of terms generate many searches<\/strong><\/p>\n

We all search on Google<\/em> what certain concepts mean. If you work in a very technical field, a very good idea is to create a glossary of terms<\/strong>. It requires significant effort, but Google<\/em> will value it highly.<\/p>\n

\"Social<\/u><\/strong><\/h2>\n

Social Media Conclusions<\/u><\/strong><\/h2>\n

 <\/p>\n

\"influencers-pro-marketing-day\"<\/figure>\n

 <\/p>\n

1 \u2013 Keys to success on YouTube \/ any social network<\/strong><\/p>\n

    \n
  • The importance of Branding<\/strong><\/em> \u2192 Work on personal brand.<\/li>\n
  • Spontaneity<\/li>\n
  • Originality<\/li>\n
  • And always\u2026 lots of enthusiasm!<\/li>\n<\/ul>\n

    A cocktail of all this plus measure, measure, and measure<\/u> to see if you are successful. And of course, be consistent in working on content<\/strong> and don\u2019t despair if results aren\u2019t immediate.<\/p>\n

     <\/p>\n

    2 \u2013 Visual language is the most important<\/strong><\/p>\n

    Only about 10% of text in posts is retained.<\/em> Is the image or video you\u2019re posting truly impactful? Be imaginative to make your posts stand out in the ocean of content.<\/p>\n

     <\/p>\n

    3 \u2013 Work with influencers professionally<\/strong><\/p>\n

    It doesn\u2019t matter if they are famous or not. Some influencers are not widely known but have influence in their niche and generate conversions. Therefore, carefully choose who represents you based on your target audience<\/strong> and plan according to your budget.<\/p>\n

    And always with a contract<\/em> specifying everything! Most are freelancers, so you need to make it worthwhile for them to collaborate. Set timelines, actions, guidelines, and calls to action.<\/p>\n

    Then\u2026 let them do their work. Imposing won\u2019t work because their audience won\u2019t believe a message that feels unnatural.<\/em><\/p>\n

     <\/p>\n

    4 \u2013 Take advantage of opportunities<\/strong><\/p>\n

    If brands leave Facebook<\/em>, why not invest more in advertising?<\/strong> It will be cheaper! Less competition, greater reach, and a higher chance of finding your target audience.<\/p>\n

     <\/p>\n

    \"Data<\/u><\/strong><\/h2>\n

    Online Marketing Tools Conclusions<\/u><\/strong><\/h2>\n

     <\/p>\n

    \"online<\/figure>\n

     <\/p>\n

    1 \u2013 Data Studio, a great innovation Google provides to help us<\/strong><\/p>\n

    It is undoubtedly one of the major trends in digital marketing analytics<\/strong> that we are also implementing at Dos Setenta<\/em>.<\/p>\n

    It is a tool where we can centralize all web visits, conversions, social media, email marketing, online store data<\/em>, etc. Increasingly complete and visual. For now, it integrates Google-friendly tools, but with some tricks, others can also be included.<\/p>\n

     <\/p>\n

    2 \u2013 Deliver outstanding marketing<\/strong><\/p>\n

    Bruno shared keys for the future and, in a way, made us responsible (employees and entrepreneurs) for ensuring online marketing continues growing:<\/p>\n

     <\/p>\n

      \n
    • Give more of yourself. How can you improve?<\/em><\/li>\n
    • Don\u2019t rely on trends<\/li>\n
    • Trust young people<\/li>\n
    • Choose the type of marketing that works best for you<\/li>\n
    • Brands or companies should be proud of their history<\/li>\n<\/ul>\n

       <\/p>\n

      \"Creative<\/u><\/strong><\/h2>\n

      Creativity in Online Marketing Conclusions<\/u><\/strong><\/h2>\n
      <\/figure>\n

       <\/p>\n

      1 \u2013 In this field, you must be different<\/strong><\/p>\n

      I conclude this article emphasizing this idea. No matter how often it is mentioned, we see that when a brand stands out for doing something, others follow the same strategy. I\u2019ll highlight one of the many quotes mentioned by Alex Sowick<\/em>.<\/p>\n

       <\/p>\n

      \n

      “Your identity is your most valuable asset. Protect it at all costs”<\/strong><\/p>\n<\/blockquote>\n

       <\/strong>Los Incre\u00edbles<\/cite><\/p>\n

       <\/p>\n

      This idea was also mentioned by YouTuber Yaiza RedLights<\/em>. Much of their success is based on communicating effectively, whether through visual effects or expressing their message clearly.<\/p>\n

      What makes you different? Is there something the audience hasn\u2019t seen yet that you can do differently? The internet is saturated, and you need to stand out through differentiation.<\/strong><\/p>\n

       <\/p>\n

      Many more topics were discussed, but this summary captures the essence. At Dos Setenta<\/strong><\/em>, we align closely with all these insights, but attending the event is always valuable to learn, refresh, and share with other industry professionals the latest developments we work on daily.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Tiempo de lectura:<\/span> 5<\/span> minutos<\/span><\/span>There is an event we attend faithfully every year, and that is PRO MARKETING DAY. Many agencies and marketing directors from small, medium, and large companies gather once a year…<\/p>\n","protected":false},"author":4,"featured_media":15556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[174,156,153],"tags":[203,204],"class_list":{"0":"post-20676","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inbound-marketing-en","8":"category-positioning","9":"category-social-media-en","10":"tag-events","11":"tag-training"},"_links":{"self":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/comments?post=20676"}],"version-history":[{"count":0,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20676\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media\/15556"}],"wp:attachment":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media?parent=20676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/categories?post=20676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/tags?post=20676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}