{"id":20715,"date":"2022-05-24T09:29:22","date_gmt":"2022-05-24T07:29:22","guid":{"rendered":"https:\/\/dossetenta.com\/what-is-google-analytics-4\/"},"modified":"2022-05-24T09:29:22","modified_gmt":"2022-05-24T07:29:22","slug":"what-is-google-analytics-4","status":"publish","type":"post","link":"https:\/\/dossetenta.com\/en\/what-is-google-analytics-4\/","title":{"rendered":"What is Google Analytics 4 and why you should switch now"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><h1><strong>What is Google Analytics 4?<\/strong><\/h1>\n<p>In recent months, there has been a lot of talk about the new version of <strong>Google Analytics 4 (GA4)<\/strong>, especially since Google recently announced that its old version, Universal Analytics, will stop being available on July 1, 2023.<\/p>\n<p>In this article, we will answer the most common questions about GA4.<\/p>\n<h2>What is Google Analytics 4?<\/h2>\n<p><strong>Google Analytics 4<\/strong> is the latest version of Google Analytics for tracking data on websites and\/or apps. It introduces new improvements and features compared to its predecessor, Universal Analytics.<\/p>\n<h2>What\u2019s New Compared to Universal Analytics?<\/h2>\n<p>GA4 comes with several enhancements and functionalities:<\/p>\n<ul>\n<li>Designed for the future with a focus on privacy.<\/li>\n<li>GA4 can automatically learn and generate insights on how users interact with your website or app across multiple platforms and devices.<\/li>\n<li>New features to optimize campaign performance and improve ROI (Return on Investment).<\/li>\n<li>A new, more intuitive interface.<\/li>\n<li>Event-based tracking: unlike Universal Analytics, GA4 tracks all user interactions as events, making it easier to understand user behavior.<\/li>\n<li>Predictive metrics: machine learning technology provides predictions such as revenue likelihood, purchases, or churn probability.<\/li>\n<li>Improved reports: more intuitive dashboards that display conversion funnels and user behavior.<\/li>\n<li>Data centralization: GA4 allows tracking web and app data under the same property, unlike Universal Analytics.<\/li>\n<\/ul>\n<h2>Is It Necessary to Switch to Google Analytics 4 Now?<\/h2>\n<p>The answer is yes\u2014the sooner, the better. Although Google offers a one-click migration, many users have already lost previous configurations.<\/p>\n<p>Our <a href=\"https:\/\/dossetenta.com\/\">marketing agency<\/a> recommends creating a new GA4 property while keeping Universal Analytics running in parallel until its official end date.<\/p>\n<h3>Why Switch Now?<\/h3>\n<p>To maintain at least one year of historical data, it\u2019s important to configure your new GA4 property as soon as possible. This is especially important for comparing trends and seasonality.<\/p>\n<p><strong>Always aim to have at least one year of historical data.<\/strong><\/p>\n<blockquote><p>Farewell, Universal Analytics. We will miss you.<\/p><\/blockquote>\n<h2>How Do I Switch to Google Analytics 4?<\/h2>\n<p>If you haven\u2019t used Analytics before, it\u2019s easy: create a new account and add the tracking code directly to your site or via Google Tag Manager.<\/p>\n<p>If you already have a Universal Analytics account, Google recommends migrating your existing property. However, many professionals have encountered issues. The safest approach is to create a new GA4 property. You can add the property\u2019s code through Google Tag Manager or by directly inserting the global site tag (gtag.js).<\/p>\n<h2>Are There Alternatives to Google Analytics 4?<\/h2>\n<p>Yes, there are several less-known platforms that may suit your project:<\/p>\n<ul>\n<li><a href=\"https:\/\/business.adobe.com\/es\/products\/analytics\/adobe-analytics.html\"><strong>Adobe Analytics<\/strong><\/a>: Transforms large amounts of website data into actionable insights. Offers precise conversion tracking and AI-powered predictive analytics similar to GA4.<\/li>\n<li><a href=\"https:\/\/metrica.yandex.com\/about?\"><strong>Yandex Metrica<\/strong><\/a>: Analytics platform from Russian search engine Yandex, offering tools like:\n<ul>\n<li>Heatmaps<\/li>\n<li>Scroll tracking<\/li>\n<li>Session recordings<\/li>\n<li>Link maps<\/li>\n<li>Form tracking<\/li>\n<li>Visits<\/li>\n<li>Unique users<\/li>\n<li>Demographics and traffic source analysis<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/contentsquare.com\/\"><strong>ContentSquare<\/strong><\/a>: Analyzes the user journey on your website. Tracks user interactions and clicks directly on content elements, reducing reliance on tags.<\/li>\n<\/ul>\n<p><strong>Have you already switched to Google Analytics 4?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>What is Google Analytics 4? In recent months, there has been a lot of talk about the new version of Google Analytics 4 (GA4), especially since Google recently announced that&#8230;<\/p>\n","protected":false},"author":12,"featured_media":15645,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[162],"tags":[208],"class_list":{"0":"post-20715","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-online-advertising","8":"tag-ga4-en"},"_links":{"self":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/comments?post=20715"}],"version-history":[{"count":0,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media\/15645"}],"wp:attachment":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media?parent=20715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/categories?post=20715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/tags?post=20715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}