{"id":20716,"date":"2022-08-25T09:04:43","date_gmt":"2022-08-25T07:04:43","guid":{"rendered":"https:\/\/dossetenta.com\/what-is-discovery-ads-google\/"},"modified":"2022-08-25T09:04:43","modified_gmt":"2022-08-25T07:04:43","slug":"what-is-discovery-ads-google","status":"publish","type":"post","link":"https:\/\/dossetenta.com\/en\/what-is-discovery-ads-google\/","title":{"rendered":"What are Google Discovery Ads and how do they increase your brand&#8217;s reach?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><h1><strong>Google Discovery Ads<\/strong><\/h1>\n<p><strong>Google Discovery Ads<\/strong> appear in the Google app feed on iOS and Android, as well as on the mobile homepage of Google.com.<\/p>\n<p>Users can customize their feeds to see content that interests them. Unlike Google Search ads, users don\u2019t need to enter a search query for these ads to appear. <strong>Google classifies users into audiences based on their activity and serves them relevant ads<\/strong>.<\/p>\n<h2>What Are Google Discovery Ads?<\/h2>\n<p>Discovery Ads are image-based, mobile-optimized ads that leverage user intent. These ads rely on Google signals from website visits, app downloads, videos watched, and map searches.<\/p>\n<p><strong>Discovery Ads target audiences instead of keywords<\/strong> (similar to in-market audiences) and can appear on the YouTube mobile homepage, Gmail Social and Promotions tabs, and the Google Discover feed.<\/p>\n<h3>Key Things to Know About Google Discovery Ads<\/h3>\n<ul>\n<li><strong>Audience targeting, not keywords:<\/strong> Google allows you to select audiences such as remarketing lists, detailed demographics, in-market audiences, life events, and affinity\/custom intent audiences.<\/li>\n<li><strong>Limited campaign settings:<\/strong> You cannot adjust manual bidding strategies, contextual targeting, location targeting, device targeting, ad rotation, frequency capping, or delivery method.<\/li>\n<\/ul>\n<blockquote><p>The Discovery feed in the Google app is not available for users in Germany, Australia, and France. Therefore, campaigns targeting these countries will be limited to YouTube and Gmail feeds.<\/p><\/blockquote>\n<p>Imagine reaching users just when they are ready to discover new products and services. Google Discovery Ads enable advertisers to capture attention before the user even searches, giving you a competitive advantage.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-11128\" src=\"https:\/\/dossetenta.com\/wp-content\/uploads\/2024\/03\/discovery-ads-google-1024x666.jpg\" alt=\"Google Discovery Ads\" width=\"1024\" height=\"666\" \/><\/p>\n<h3>What Makes Discovery Ads Different?<\/h3>\n<p><strong>Rather than being triggered by a search query, these ads are powered by <a href=\"https:\/\/grow.google\/intl\/es\/ai\">Google AI<\/a><\/strong>. This means the goal is to anticipate user needs and answer their questions before they type anything in the search bar.<\/p>\n<p>As users engage with the Discover feed, the AI learns their interests and delivers more precise content. If results are inaccurate, users can refine preferences or exclude certain keywords.<\/p>\n<h2>Benefits of Google Discovery Ads<\/h2>\n<p>Running a Discovery campaign allows your brand or business to reach a wider audience and achieve performance goals. According to Google, key benefits include:<\/p>\n<ul>\n<li>Reach more people across Google with a single campaign.<\/li>\n<li>Drive engagement with richer, more relevant ads.<\/li>\n<li>Visually rich ads that are natively displayed across Google properties at scale.<\/li>\n<li>Automated bidding options to help achieve media performance objectives.<\/li>\n<\/ul>\n<h3>Strengths of Discovery Ad Campaigns<\/h3>\n<p>Discovery Ads are particularly effective for these performance objectives:<\/p>\n<ul>\n<li><strong>Brand awareness:<\/strong> Capture interest from potential customers willing to try new brands.<\/li>\n<li><strong>Conversion driving:<\/strong> Increase website visits, newsletter sign-ups, or sales.<\/li>\n<li><strong>Remarketing:<\/strong> Re-engage users who are already familiar with your brand.<\/li>\n<\/ul>\n<p>These ads leverage machine learning to focus on user intent, helping Google deliver your ad at the optimal moment based on user signals.<\/p>\n<h2>How Google Discovery Ads Reporting and Metrics Work<\/h2>\n<p>Discovery Ads offer <strong>extensive marketing metrics tracking<\/strong>. Automated bidding is designed to maximize performance based on marketing goals, bids, and budgets. Campaign setup is simplified as Google\u2019s algorithm handles much of the optimization. Key metrics include:<\/p>\n<ul>\n<li><strong>Impressions:<\/strong> Number of times the ad is shown.<\/li>\n<li><strong>Clicks:<\/strong> Number of clicks on your ad.<\/li>\n<li><strong>Engagement rate:<\/strong> Clicks on your ad divided by impressions.<\/li>\n<li><strong>Click-through rate (CTR):<\/strong> Clicks to your website divided by ad impressions.<\/li>\n<li><strong>Cost per click (CPC):<\/strong> Total campaign cost divided by number of clicks.<\/li>\n<li><strong>Interactions:<\/strong> Total number of paid clicks and interactions with your ad.<\/li>\n<li><strong>Interaction rate:<\/strong> Interactions divided by ad impressions.<\/li>\n<li><strong>Average cost:<\/strong> Average cost of paid interactions with your ad.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>Google Discovery Ads Google Discovery Ads appear in the Google app feed on iOS and Android, as well as on the mobile homepage of Google.com. Users can customize their feeds&#8230;<\/p>\n","protected":false},"author":24,"featured_media":15671,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[162],"tags":[],"class_list":{"0":"post-20716","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-online-advertising"},"_links":{"self":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/comments?post=20716"}],"version-history":[{"count":0,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media\/15671"}],"wp:attachment":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media?parent=20716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/categories?post=20716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/tags?post=20716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}