{"id":20746,"date":"2022-02-09T10:49:22","date_gmt":"2022-02-09T09:49:22","guid":{"rendered":"https:\/\/dossetenta.com\/marketing-for-lawyers\/"},"modified":"2022-02-09T10:49:22","modified_gmt":"2022-02-09T09:49:22","slug":"marketing-for-lawyers","status":"publish","type":"post","link":"https:\/\/dossetenta.com\/en\/marketing-for-lawyers\/","title":{"rendered":"Marketing for Lawyers: How to run campaigns to attract new clients?"},"content":{"rendered":"Tiempo de lectura:<\/span> 3<\/span> minutos<\/span><\/span>

If you want to do marketing for lawyers, Google Ads, and Facebook Ads<\/strong> can be very powerful tools.<\/span><\/p>\n

Every day, many people search for lawyers on Google<\/strong>. If your law firm appears on the first page of Google, you have a great opportunity to attract new clients. Facebook Ads campaigns can also be very effective, as ads can be shown to users interested in legal services or to users with similar behaviors. You can even target ads to clients whose emails you already have through Facebook Ads.<\/span><\/p>\n

The goal of these campaigns is for a user interested in the law firm\u2019s services<\/strong> to leave their details in a web contact form, request a quote, or make a hiring decision.<\/span><\/p>\n

In this article, you will learn some tips on how to create campaigns for lawyers<\/strong>, manage ads, keywords, and audience targeting.<\/span><\/p>\n

Tips for Creating a Marketing Campaign for Lawyers<\/b><\/h2>\n

Geographic Targeting for Ads Campaigns<\/b><\/h3>\n

When people need a lawyer for personal matters, in-person meetings are often preferred. Therefore, campaigns should target a radius of no more than 20 kilometers from your office location. This prevents wasting money on clicks from users who are too far away to visit the office.<\/span><\/p>\n

Segment Google Ads by Campaign<\/b><\/h3>\n

If the law firm offers multiple services, it\u2019s recommended to create separate campaigns for each service. For example, if the firm handles divorce, labor law, car accidents, legal advice, etc., each service should have its own Google Ads campaign.<\/span><\/p>\n

\"marketing<\/p>\n

Optimized Landing Page<\/b><\/h3>\n

Each service campaign should direct users to a dedicated landing page. For instance, someone searching for \u201clabor lawyer\u201d should land on a page detailing labor law services, not divorce services.<\/span><\/p>\n

Google Ads Ad Extensions<\/b><\/h3>\n

Law services are highly competitive. The more prominent your ad, the more likely users will notice it. Use ad extensions to provide complete information about your services and increase engagement.<\/span><\/p>\n

Search Terms in Google Ads<\/b><\/h3>\n

After your campaigns are running, monitor search terms that trigger your ads. This helps prevent spending money on irrelevant clicks, which should be added to negative keywords. High-converting terms can be added as positive keywords.<\/span><\/p>\n

Facebook Ads Retargeting for Lawyers<\/b><\/h3>\n

By installing the Facebook pixel, you can track visitors to your website and show them law firm ads on their social media feeds.<\/span><\/p>\n

Start Campaigns by Driving Website Traffic<\/b><\/h3>\n

Start Google Ads campaigns with a \u201cMaximize Clicks\u201d strategy to help the algorithm identify users most likely to convert. Once you get traffic and conversions, switch to a \u201cMaximize Conversions\u201d strategy. Similarly, begin Facebook Ads with traffic campaigns and later change to conversion objectives.<\/span><\/p>\n

Competition<\/b><\/h3>\n

The legal sector is highly competitive in Google Ads, requiring a significant monthly budget. The number of competing law firms affects cost-per-click (CPC). Keywords for specialized services with higher fees often require higher investment.<\/span><\/p>\n

Landing Page Form<\/b><\/h3>\n

Forms should include fields for name, phone number, email, and a description of the user\u2019s legal issue.<\/span><\/p>\n

Contact Potential Clients Quickly<\/b><\/h3>\n

Contact clients as soon as possible to prevent them from reaching competitors. Someone providing their details is ready to seek legal services.<\/span><\/p>\n

Google Ads Restricted or Prohibited Policies<\/b><\/h3>\n

Some legal services, such as debt claims or credit services, may be restricted or prohibited by Google Ads. Special certification may be required to advertise these services.<\/span><\/p>\n

Following these tips will improve the performance of Ads campaigns for lawyers. Remember, campaigns require time\u2014Google Ads campaigns usually take at least three months to optimize fully. Once the algorithm identifies high-converting users, switch to a \u201cMaximize Conversions\u201d or CPA strategy. Marketing campaigns for lawyers increase inquiries and visibility. At Dos Setenta<\/a>, we have experience in this sector and can provide a free audit<\/a> of your website or create a tailored website for your services. We also work with SEO techniques to boost online visibility. Start your Ads campaigns<\/strong><\/a> for your law firm today!<\/span><\/p>\n

Related Articles:<\/h3>\n

SEO for Hotels: 5 Key Points<\/a><\/h4>\n

Social Media: The 21st Century Word of Mouth<\/a><\/h4>\n

What is a Pop-Up and Its Uses?<\/a><\/h4>\n

Remote Work: Key Tools for Success<\/a><\/h4>\n

CMYK vs RGB: How and When to Use Them<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"

Tiempo de lectura:<\/span> 3<\/span> minutos<\/span><\/span>If you want to do marketing for lawyers, Google Ads, and Facebook Ads can be very powerful tools. Every day, many people search for lawyers on Google. If your law…<\/p>\n","protected":false},"author":24,"featured_media":15620,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[162],"tags":[177,176],"class_list":{"0":"post-20746","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-online-advertising","8":"tag-facebook-ads-en","9":"tag-google-ads-en"},"_links":{"self":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/comments?post=20746"}],"version-history":[{"count":0,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media\/15620"}],"wp:attachment":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media?parent=20746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/categories?post=20746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/tags?post=20746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}