{"id":20776,"date":"2018-11-13T18:37:38","date_gmt":"2018-11-13T17:37:38","guid":{"rendered":"https:\/\/dossetenta.com\/social-networks-word-of-mouth-21st-century\/"},"modified":"2018-11-13T18:37:38","modified_gmt":"2018-11-13T17:37:38","slug":"social-networks-word-of-mouth-21st-century","status":"publish","type":"post","link":"https:\/\/dossetenta.com\/en\/social-networks-word-of-mouth-21st-century\/","title":{"rendered":"Social media: \u2018The word of mouth of the 21st century\u2019"},"content":{"rendered":"Tiempo de lectura:<\/span> 2<\/span> minutos<\/span><\/span>

For several years now, social media has become the main channel of social communication<\/strong>. At first, there was a person who decided which content was interesting and which was not. However, today, it is the users themselves<\/strong> who decide<\/strong> which content they consider most relevant<\/strong>, and they can spread it virally with just the \u201cshare<\/strong>\u201d button, depending on their interests.<\/p>\n

This is highly valuable for companies and something to pursue in our strategies<\/strong>. Ensuring that our product or service\u2014what we offer\u2014reaches the widest possible audience helps strengthen our brand image<\/strong>.<\/p>\n

Undoubtedly, social networks are tools increasingly used to find any type of information and opinions<\/strong>, which often help us because we tend to rely on what people think. According to a 2018 study, 85% of people<\/strong> between the ages of 16 and 65 are present<\/strong> on social media, and 8 out of 10 users follow brands<\/strong> on social platforms, which generates a certain level of trust.<\/p>\n

What is being said about your brand on social media?<\/strong><\/h2>\n

Social networks have become the word of mouth of the 21st century, functioning as a forum that every company must take care of<\/strong>. This includes not only the content we post to share information with users but also monitoring what users say about the company and its products.<\/p>\n

More and more users search for information about products<\/strong> before making a purchase through social media, mainly on platforms such as Facebook<\/strong> and Instagram<\/strong>, not to mention Tripadvisor<\/strong> for local businesses or customer reviews<\/strong> on our own online store.<\/p>\n

As we all know, people invest a lot of energy when they want to complain<\/strong> and very little when they are satisfied with a service or product. That is precisely where the challenge<\/strong> lies: mobilizing the group of satisfied customers to share their positive experiences<\/strong>. This is what will help you gain many more clients.<\/p>\n

Additionally, social networks offer several advantages such as greater brand awareness, understanding our potential customers, strengthening brand positioning<\/strong> through content promotion, segmenting advertising campaigns<\/strong> to the exact target audience, among many others. All of this makes it essential for a company to humanize its brand<\/strong> and showcase its products or services through the social networks where it is active, with the most common ones being Facebook, Twitter, Instagram, YouTube, and LinkedIn.<\/p>\n

Social media curiosities to keep in mind for your brand<\/strong><\/h3>\n