{"id":20813,"date":"2021-10-15T13:10:53","date_gmt":"2021-10-15T11:10:53","guid":{"rendered":"https:\/\/dossetenta.com\/social-selling\/"},"modified":"2021-10-15T13:10:53","modified_gmt":"2021-10-15T11:10:53","slug":"social-selling","status":"publish","type":"post","link":"https:\/\/dossetenta.com\/en\/social-selling\/","title":{"rendered":"Social Selling? Increase conversions with your social media accounts"},"content":{"rendered":"Tiempo de lectura:<\/span> 3<\/span> minutos<\/span><\/span>

You\u2019ve probably heard about the importance of social media<\/strong> for any business and, therefore, about Social Selling, or selling through social media. Digitalization in the last decade, the time each person spends online, and the impact on daily life are key points to improve with a good strategy. You must create relevant content, especially content focused on your audience and target market, since social media is a way to gain potential clients or even a channel for generating sales.<\/strong><\/span><\/p>\n

An annual social media study<\/span><\/a> conducted by IAB Spain mentions that 87% of internet users in Spain use social media to search for information about products or services during the purchasing process.<\/span><\/p>\n

Don\u2019t miss the opportunity to improve your conversions, do business, and increase your sales. In this post, we explain the benefits of this strategy.<\/span><\/p>\n

Let\u2019s get started!<\/span><\/p>\n

What is social selling?<\/span><\/h2>\n

Have you heard about this? If it\u2019s a new term, we\u2019ll explain it to you. Social selling<\/strong> is about building relationships, credibility, connecting, and interacting with your contacts on social media\u2014especially on Twitter and LinkedIn<\/strong>\u2014with the goal of generating sales.<\/strong> In fact, it\u2019s very similar to the lead nurturing process and is suitable for B2C as well as B2B companies or brands.<\/strong><\/span><\/p>\n

Important: it does not mean directly selling through social media<\/strong>, even though the term might imply it. You need to establish relationships and communication with contacts, understand and solve their main needs, and be aware that results won\u2019t appear overnight. Consistency and dedication over time are essential.<\/span><\/p>\n

\"Social<\/p>\n

Tips to implement social selling in your business<\/span><\/h2>\n

1.- Define strategy<\/span><\/h2>\n

The first step is to understand the current situation of your business and set clear objectives. Choose social media channels that fit your industry\u2014opening accounts on all platforms is a big mistake. Take time to research and identify your target audience or buyer persona<\/span><\/a>, understand their interests, buying habits, and how they behave on social media.<\/span><\/p>\n

2. Improve your social media profiles<\/span><\/h2>\n

It is important to optimize each of your social media profiles. Pay attention to images, descriptions, and the type of content shared, as this helps build or strengthen credibility.<\/span><\/p>\n

Optimize your Twitter profile<\/span><\/h3>\n