{"id":20833,"date":"2019-10-21T13:27:18","date_gmt":"2019-10-21T11:27:18","guid":{"rendered":"https:\/\/dossetenta.com\/prepare-your-website-for-voice-searches\/"},"modified":"2019-10-21T13:27:18","modified_gmt":"2019-10-21T11:27:18","slug":"prepare-your-website-for-voice-searches","status":"publish","type":"post","link":"https:\/\/dossetenta.com\/en\/prepare-your-website-for-voice-searches\/","title":{"rendered":"The importance of preparing your website for voice searches"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><h2 id=\"titulo1\" style=\"text-align: center;\"><em>In 2020, voice searches will account for 50% of total searches<\/em><\/h2>\n<div id=\"titulo1\">\n<h2>We Didn&#8217;t Know Much About SEO and Now We Talk About AEO<\/h2>\n<p>Can you imagine asking your mobile device for the nearest bakery and having it guide you there? Or wondering if it\u2019s a good idea to leave your umbrella at home and asking your phone before heading out?<\/p>\n<p>Wait a minute\u2026 this is already possible!<\/p>\n<p>Additionally, <strong>this technology offers remarkable advantages<\/strong> for certain sectors of the population, as one of the latest <strong>Alexa<\/strong> ads has shown us:<\/p>\n<div style=\"text-align: center;\">\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/wyZnqW2tba0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<\/div>\n<p>Basically, this article is about the importance of voice searches in our daily lives and how we must prepare digitally for this new reality that has come to stay.<\/p>\n<p>This new paradigm is a clear <strong>evolution of SEO<\/strong>. You know, that idea of <strong>appearing on Google when someone searches for your company&#8217;s services or products.<\/strong><\/p>\n<p>And for those a little lost with <strong>SEO<\/strong>, <strong>not long ago I wrote an article explaining in simple terms<\/strong> <strong>what organic search positioning consists of<\/strong>, which you can read <a href=\"https:\/\/dossetenta.com\/como-aumentar-visitas-de-mi-web-seo\/\">here<\/a>.<\/p>\n<\/div>\n<div id=\"titulo2\">\n<h2>How Have We Gone From Written Searches to Voice Searches?<\/h2>\n<p>Surely, many of us remember laughing and being amazed by the \u201c<em>Hey Siri<\/em>\u201d our friend with an <strong>iPhone<\/strong> used to say, and how we started asking Siri the first silly questions that came to mind just to see what she would answer\u2026<\/p>\n<p>And soon after, we all found ourselves saying \u201c<em>Ok Google<\/em>\u201d day after day, or asking Alexa or Google Home to turn off the lights.<\/p>\n<p>By the way, speaking of Alexa, <strong>the home voice assistant sector is one of the fastest-growing markets.<\/strong> <strong>Spain is one of the countries with the highest sales.<\/strong><\/p>\n<p>During the second quarter of 2019 alone, over thirty million voice assistants were sold, led by Alexa and Google Home.<\/p>\n<p>These devices provide informative answers to simple questions.<\/p>\n<p><strong>Are you starting to realize how important it is to work on voice searches for your website?<\/strong><\/p>\n<p><strong>The trend is growing<\/strong>; more and more people have a voice assistant at home to ask anything.<\/p>\n<p>For example\u2026 when you feel like ordering food delivery on one of those typical nights when you don\u2019t feel like cooking.<\/p>\n<p>Therefore, <strong>it\u2019s important to adapt your website to this type of search<\/strong> so that when someone asks \u201c<em>Vegan restaurant with home delivery<\/em>\u201d or \u201c<em>24-hour plumbers in Madrid<\/em>,\u201d your business is the one these devices mention, not your competitor\u2019s.<\/p>\n<\/div>\n<h2 id=\"titulo3\">How Do Voice Searches Affect Us Today?<\/h2>\n<p>Today, according to Google\u2019s own data, more searches are done on mobile devices than on computers. Specifically, <strong>1 in 4 people <u>only<\/u> uses a mobile phone.<\/strong><\/p>\n<p>This is very important because <strong>it is through mobile devices that voice searches are conducted<\/strong>.<\/p>\n<p>It\u2019s clear\u2026 between having to type in the search bar or asking a simple question out loud while doing something else, we seem to choose the latter.<\/p>\n<p>Especially since Google makes everything so easy\u2026 \u201cLooking for a restaurant?\u201d Relax, Google Maps will show you options including: reviews from other users, phone numbers, websites, and of course, the best route to get there from wherever you are.<\/p>\n<p>Voice searches today are closely linked to <strong>local SEO<\/strong>. That is, the positioning of a product or service in a specific area.<\/p>\n<h2 id=\"titulo4\">How Can I Adapt My Website for Voice Searches?<\/h2>\n<p><strong>To adapt your website for voice searches, you must consider a wide range of factors, including both technical SEO actions and content strategies.<\/strong><\/p>\n<p>Some key considerations include:<\/p>\n<ul>\n<li><strong>Create content aimed at answering a specific question<\/strong><\/li>\n<li><strong>Write as if the question will be spoken<\/strong> rather than typed, using more natural language.<\/li>\n<li>Keep <strong>local SEO<\/strong> in mind; as mentioned, voice searches and local SEO are closely linked.<\/li>\n<li><strong>Loading speed and performance<\/strong>: having a fast website is no longer optional\u2026 it\u2019s essential!<\/li>\n<\/ul>\n<p>If this hasn\u2019t convinced you yet, here are some voice search statistics from <a href=\"https:\/\/lapublicidad.net\/en-2020-mas-del-50-de-las-busquedas-se-realizaran-por-voz\/\" target=\"_blank\" rel=\"nofollow noopener\">this article<\/a>: \u201cAccording to Comscore, <strong>in 2020 more than 50% of searches will be performed by voice<\/strong>. Also, <strong>currently over 25% of young people already use this search method on their mobiles<\/strong>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>In 2020, voice searches will account for 50% of total searches We Didn&#8217;t Know Much About SEO and Now We Talk About AEO Can you imagine asking your mobile device&#8230;<\/p>\n","protected":false},"author":12,"featured_media":15560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[159],"tags":[],"class_list":{"0":"post-20833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-transformation"},"_links":{"self":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/comments?post=20833"}],"version-history":[{"count":0,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/posts\/20833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media\/15560"}],"wp:attachment":[{"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/media?parent=20833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/categories?post=20833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dossetenta.com\/en\/wp-json\/wp\/v2\/tags?post=20833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}