When you dive into the digital world and begin to create a “web life” where you will display and offer all your products and services, many overlook a very important detail: monitoring that page. Web analytics tools are designed for collecting data and information from your page, with the aim of showing you in numbers and in a very clear way, the movements happening on your page.
[poll id=”41″]Importance of Web Analytics Tools
Monitoring your page is crucial because it will allow you to know how it is performing, its traffic, and what is most liked.
And the web analytics tool could save you time and especially money, and definitely, having an ideal approach with users will lead to great progress.
That’s why knowing their preferences, needs, and how they get to your page will guide you on the path to consistently meeting their desires. By making your page “desirable,” you’ll become even more popular.
What Are the Functions of Web Analytics?
This analytics tool allows you to track all the movements made by users accessing your website.
How?
- By obtaining user data
- Their geographic data via their IP
- Gender
- Devices
What Are the Benefits of Web Analytics Tools?
Being able to know in real-time and in detail how many and who visit your site, and being able to manage that information will give you peace of mind and allow you to manage your site better.
- Time management and savings
- Resource and money savings
- Know what your users like most
- Know the keywords that attract your users
- Statistical charts
- Measure the results of your strategies to attract users
How to Choose the Best Web Analytics Tool for Me?
First, you must define what you will be doing on your website. Determine its purpose and based on that, you’ll know what your needs are, allowing you to choose the tool that best suits you.
If you’ll be using it for sales, the main thing will be a tool that offers data monitoring, so you can clearly see when your sales go up and when they drop.
If you’ll be using it for social media purposes, your best option will be a web tool focused on interactions and views, and the IP addresses of your users to give you their geographic location, helping you understand the reach of your views.
The 7 Best Web Analytics Tools
There are countless options, some with similar functions and others very different. Here are some of the main web analytics tools available for you to find the one that best suits your needs.
1. Google Analytics
This tool is one of the many options offered by Google, and it’s completely free and very easy to use. For many, this might be one of the first options to consider.
Main functions and benefits:
- Real-time visitor count
- Language
- Time spent
- Geographic location
2. Awstats
This tool analyzes logs, so it works with data from the actions performed on the page. Once analyzed, it provides a report on the visits.
Main functions and benefits:
- Get technical information
- Server errors
- Broken links
3. Piwik
This open-source tool from 2007 is characterized by being secure and constant. It has continued to grow and add more actions among its tools.
It’s a web tool that helps to track the details that drive performance. Additionally, its privacy policy ensures that the collected data is not shared, making it stand out from other free tools.
Main functions and benefits:
- Allows you to track real-time time spent by users on the website
- User profile (helpful for comparing behaviors between different user types)
- Languages
- Visit count
- Keywords most used by users to get to your site
- It has a mobile app for Android and iOS
4. StatCounter
This analytics tool comes in two versions: a completely free one and another with a starting subscription of $9 per month. It shows data in two stages: one with basic information on visitors and another with detailed data.
Main functions and benefits:
- Know the keywords used by users to access the site
- Know user data
- Know entry channels
- Know the number of visits
- Know the geographic location of users
- Keyword tracking
- Track participation and Google Ads campaigns
5. GoingUp
This tool combines two important elements: web analytics and SEO functions. While some might find that its analytics are not as extensive as others, it is still a great option due to the combination of features that help reach users.
Main functions and benefits:
- User tracking
- Tracking and analysis of user needs based on their searches
- Sales tracking
- Conversion rate tracking (Ideal for multi-payment sales)
6. SEMrush
This web analytics tool focuses on SEO, giving us a better understanding of our users’ behavior. It helps us dig into the keywords they use and those used by other sites, offering the opportunity for optimal and faster positioning.
Main functions and benefits:
- As it’s primarily focused on SEO, it gives us better search optimization
- Keyword visualization
7. Histats
This tool has been in operation since 2005 and, like others, provides data on active users. This allows you to know in real-time which users are active on your site.
Main functions and benefits:
- Number of visitors
- Identify which visitors are most active on the site
- Geographic location
- Real-time statistics
- Referral site statistics
If you need help measuring and improving your website’s performance, you can count on the support of our digital marketing and web development agency.
