Short videos are among the most popular content on social media. For this reason, brands should not only consider including them in their strategies but also find the best way to leverage them and take advantage of TikTok trends for 2023.
According to a HubSpot marketing report, one-third of companies that have used short videos in their strategies claim they are highly effective and have the highest return on investment. Furthermore, this trend is expected to grow the most next year, so brands will want to invest in them more than anything else.
What Will Be the TikTok Trends for 2023?
In an increasingly digitally connected world, mobile devices allow easier contact with consumers. In this context, short-form videos with engaging audiovisual content have become a cost-effective way to reach an audience. However, this does not exempt anyone from the challenge of being creative and producing quality content to maintain good retention rates—a task easier to achieve with short videos. Here are several of theTikTok trends for 2023:
TikTok SEO
TikTok SEO refers to the practice of optimizing videos on the platform to achieve better positioning in search results. Similar to using keywords and metrics to optimize website content, these tactics can also be applied to TikTok videos so they appear in more results both within the platform and on Google. Although TikTok is not a search engine, it has a search bar, making SEO a key factor on the platform. In fact, Google data indicates that 40% of young people use TikTok and Instagram primarily for searches.
Although previously social media posts on platforms like TikTok, Instagram, Facebook, etc., were not usually indexed by Google, they now appear in SERPs (search engine results pages). Therefore, optimizing TikTok videos for SEO can have a significant impact on brand visibility and reach on the platform.
Delivering Messages in a Limited Time
Audience time “is highly valuable, and getting users to dedicate 60 or 90 seconds to a specific brand amid the endless loop of videos on social media is significant.” This creates a new challenge for brands: conveying their message within a limited timeframe. This is a key aspect to consider when creating content for this platform in 2023.
Immediate, Friendly, and Easy-to-Understand Content
Another of the key TikTok trends for 2023 is the need to create content that is immediate, friendly, and easy to understand. TikTok users seek content they can consume quickly and enjoyably.
It is essential that content is visually appealing and easy to comprehend, regardless of the viewer’s language or age. Brands can use tools like captions, animations, and visual effects to make content more friendly and understandable for their audience.
Additionally, it is valuable for content to be relevant to the target audience and aligned with their interests and preferences. By creating immediate and easy-to-understand content, brands can achieve higher engagement and increase their reach on the platform.
Incorporating New Features
Another trend is the need to incorporate new features into content. TikTok users look for innovative and creative content, and it is important for brands to adapt to this demand.
To achieve this, it is crucial for brands to explore new ways of creating content and stay up-to-date with the latest trends on the platform. This may include using new editing tools, collaborating with other content creators, and experimenting with new video formats.
Brands can also take advantage of platform innovations to improve their online marketing strategy. For example, integrating shopping features into TikTok videos allows brands to sell products directly through their content.
Incorporating new features enables brands to stay current and relevant on the platform, which in turn increases audience engagement and drives more conversions. By fully leveraging these TikTok trends 2023, brands can stand out on the platform and achieve their marketing goals.
