CMO – Chief Marketing Officer
Álvaro Peña Alonso
I’m Álvaro Peña, passionate about marketing, user experience, and human psychology. As CMO and Chief Marketing Officer, I help companies scale through innovative processes and tools.
Biography
Although I studied Law at the Complutense University of Madrid, I never practiced. My path naturally led me to work in organizing new businesses. I left everything to pursue a master’s degree in Marketing, New Technologies, and Sales, which later led me to co-found Dos Setenta in 2012. I am passionate and obsessed with user experience and human psychology, disciplines that are invaluable for sales and team leadership.
CONSULTING
SALES
MARKETING
CONSULTING
SALES
MARKETING
CONSULTING
SALES
MARKETING
CONSULTING
SALES
MARKETING
CONSULTING
SALES
MARKETING
CONSULTING
SALES
MARKETING
CONSULTING
SALES
MARKETING
CONSULTING
SALES
MARKETING
Professional Experience
I founded my first company at 22, a DJ services business. In 2012, after years of working for other companies, I co-founded Dos Setenta with Guillermo and Sebastián, a digital marketing agency. In 2013, we launched a startup that we closed four years later because it was taking a toll on our health.
Skills and Expertise
Although I studied Law at the Complutense University of Madrid, I never practiced. My path naturally led me to work in launching new businesses. I left everything to pursue a master’s degree in Marketing, New Technologies, and Sales, which eventually led me to co-found Dos Setenta in 2012. I am passionate and obsessed with user experience and human psychology, disciplines that are invaluable for sales and team leadership.
Testimonials
Awards and Recognition
Madrid excelente
Achieving the “Empresa Madrid Excelente” Seal for our commitment to people and processes.
Kasak
Founded a football school in Nicaragua for at-risk children, active since 2015.
Charity Football Tournament in Madrid
To fund the school in Nicaragua, we co-organize a tournament at the beginning of the year. You can become a sponsor and enjoy many benefits. Discover the tournament here.
Value Proposition
Values and Principles
Honesty and principles are essential to me. I seek balance and do not work with dishonest companies.
Mission and Vision
My main mission in life is to become the best version of myself, so I strive to learn from my mistakes and maintain a healthy lifestyle. My purpose is to inspire others and contribute to the growth of companies, positively impacting their development.
My methodology is based on continuous improvement, or the Kaizen method. I view mistakes as opportunities for growth and take responsibility for everything that happens to me. This is the only way to improve.
Publications and Talks
Book: El Norte Verdadero
The book covers philosophy, universal laws, and neuroscience.
Newsletter IA
Practical and relevant information about artificial intelligence.
Certifications
Let’s Talk!
If you need help growing your business, don’t hesitate to contact me.
