Multichannel attribution models: What they are and how to use them Online Advertising Multichannel attribution models: What they are and how to use them The topic of multichannel attribution can be complex, but understanding it is crucial for optimizing…Raquel Gómez14 de June de 2024
Google Ads Data Manager: What is it and how does it work? Online Advertising Google Ads Data Manager: What is it and how does it work? EN. Google Ads Data Manager is a comprehensive tool designed by Google to facilitate the…Raquel Gómez17 de January de 2024
How to Calculate the ROAS of Your Ad Campaigns Online Advertising How to Calculate the ROAS of Your Ad Campaigns ROAS is the acronym for Return On Advertising Spend, meaning return on advertising investment. Calculating…Raquel Gómez13 de December de 2023
How to create Remarketing campaigns in Google Ads? Online Advertising How to create Remarketing campaigns in Google Ads? Google Ads Remarketing Campaigns are those that appear on different pages to users who have…Raquel Gómez17 de November de 2023
Audience Targeting on Instagram Ads: How to Optimize Your Advertising Campaigns Online Advertising Audience Targeting on Instagram Ads: How to Optimize Your Advertising Campaigns In the digital age, social media platforms have become essential tools for marketing strategies. Among…Raquel Gómez15 de June de 2023
Search engine marketing: the key to reaching your target audience Online Advertising Search engine marketing: the key to reaching your target audience Whether you have an online business or want to start one, one of the keys…Raquel Gómez4 de May de 2023
Step-by-step guide on how to set up Google Analytics 4 Online Advertising Step-by-step guide on how to set up Google Analytics 4 Tracking website data is essential to understand how users interact with the content, how they…Raquel Gómez18 de April de 2023
CPM en Facebook Ads: Cómo calcular y optimizar los costos de tus anuncios Online Advertising CPM en Facebook Ads: Cómo calcular y optimizar los costos de tus anuncios In the world of online advertising, it's essential to understand how to measure the success…Raquel Gómez23 de February de 2023
How Referral Marketing can benefit your company Online Advertising How Referral Marketing can benefit your company Referral marketing is one of the most effective ways to grow your business. By definition,…Raquel Gómez5 de January de 2023
How is CPA used in online advertising? Online Advertising How is CPA used in online advertising? What is CPA? CPA, or Cost Per Action, is an online advertising model where advertisers…Raquel Gómez1 de December de 2022