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Hidden Gems

Positioning

Hidden Gems: Tips to make your content stand out on Google

In November 2023, Google launched the Hidden Gems update, which has created great opportunities in…

Guillermo Rodríguez19 de June de 2024

modelos de atribución

Online Advertising

Multichannel attribution models: What they are and how to use them

The topic of multichannel attribution can be complex, but understanding it is crucial for optimizing…

Mari Cazorla14 de June de 2024

Shopify Partners

Ecommerce

Shopify Partners: Resources and opportunities

The Shopify Partners program is a free opportunity for businesses, startups, freelancers, and entrepreneurs who…

Alberto De La Torre12 de June de 2024

Optimizar

Positioning

How to optimize your website: Complete guide and essential tools

Appearing in the top positions of search engines like Google is crucial for establishing your…

Andrea Barrón5 de June de 2024

¿Qué es un Test A/B?

Online Advertising

What is an A/B test?

In the fast-paced world of online business, staying ahead of the competition is crucial. To…

Mari Cazorla31 de May de 2024

gifs

Email Marketing

How and when to use GIFs in email marketing to boost CTR

GIFs started as a resource mainly used in personal and leisure contexts, visible on instant…

Marialejandra Moreno29 de May de 2024

lead magnet

Digital Transformation

What is a Lead Magnet? 9 Examples to Get Potential Customers

A lead magnet is a digital marketing term that refers to a offer given to…

Álvaro Peña22 de May de 2024

SERPs

Positioning

Exploring SERPs: What they are and how they work

SERPs, or Search Engine Results Pages, are the pages that search engines like Google, Bing,…

Guillermo Rodríguez17 de May de 2024

Reputación Online

Digital Transformation

Online Reputation: What is it and why is it important?

Online reputation is crucial for any business or brand today. It is not limited to…

Enrique García9 de May de 2024