How to increase website visits?

What can I do to increase website visits? Let me introduce you to SEO

At Dos Setenta, we work on various areas of digital marketing, including SEO specialists, that is, experts in organic positioning (also known as natural search engine ranking).

SEO is one of the fundamental techniques in digital marketing if we want to have a successful website with traffic. But what exactly is SEO and why is it so important?

Why is SEO important and how can it increase website visits?

SEO is not only about keywords (although it is an important factor) or the magic solutions we see on TV and the internet that promise to build your website and make your business grow exponentially.

And beware! You may end up with a visually stunning website, but without visits… and what good is a website that nobody sees?

This is how we find entrepreneurs daily who have made a big financial investment that returns no economic benefit. This is why it’s crucial to have a digital marketing strategy.

SEO is one of the indispensable pieces when creating a marketing strategy and increasing website visits.

The reason – in a nutshell – is simple: SEO specialists focus on understanding your business, analyzing your website, the market, your competitors, and once they have all the relevant information and data, they establish an SEO strategy for your business. They may even include other areas of digital marketing to help bring your business to the top.

So, if you want to increase website visits and compete with your competitors, you need to consider this.

But then, what exactly is SEO?

Let’s simplify it. SEO is a set of factors both visible (content) and invisible (those less liked codes located “behind” the setup of a webpage).

Or explained another way. Imagine a store:

• The On-Page or visible part is the showcase: it’s important that it’s beautiful, organized, with valuable content that responds to the customer’s needs. The customer should be able to find what they’re looking for quickly and easily. (No one likes to go into a store and spend three hours looking for something, right?).
• The Off-Page or invisible part is the stockroom. Without stock, how can our store work? And if it’s all disorganized, when they ask for something specific… what a mess!

This is what SEO takes care of. It ensures everything is perfect so that Google understands it and says, “Wow, everything is well done, let’s rank it well!” And consequently, we increase website visits.

Now, for those of you already working on your business’s SEO and not seeing results, here are some tips that could help:

Simple tips to improve your website’s SEO

The importance of a good Keyword Research:

Ranking by your company name is NOT ideal: it’s a common mistake. Who are you trying to be visible to on Google, to those who already know you or those who don’t? Do a good Keyword Research to know exactly what search intentions or ideal words you should be using!

Website performance or page speed is crucial:

It’s useless to have a wonderful page if it takes a long time to load when a user tries to enter. Returning to the store example, would you wait an hour in line at a store if there’s a similar one next door where you can be attended to directly?

Plan your content:

Having a blog won’t do any good if you don’t work on it properly: organize and strategically select what topics your target audience wants to read about. Plan your articles. And most importantly, be consistent.

Develop a link building strategy:

Create valuable content and get others to talk about you! They will share various pages of your website and you’ll get noticed. Also, when we are recommended a service, we trust it more, right? Especially in the online world where we don’t have direct customer service and it’s more impersonal.

Boost Local SEO:

With Google My Business: Being well-ranked on Google Maps is necessary.

I hope this post has helped you understand a little better what SEO is and assist with your business. If you’re still not sure where to start, I encourage you to try our free website audit that will show you how your website is doing, indicating various elements you can and should improve.

Analyze your website now!

If, on the other hand, you prefer the guidance and advice of an SEO specialist or a Marketing consultant who can advise you on other digital marketing areas (SEM, Social Media, Design, Inbound Marketing) Contact us! We’ll be happy to assist you.

THANK YOU!