Social media continues to be the main way we communicate and share our experiences with the world. In this context, Instagram has taken a step forward by introducing “Threads,” a new social network designed by the Instagram team to offer a unique experience and bring the best of both platforms together. Learn what Instagram Threads is, how it works, and if you are a Community Manager or a Digital Marketing expert, how you can use it to improve your brand’s presence on social media.
What is Instagram Threads?
Essentially, Threads represents a unique fusion combining elements of Twitter (now “X”) and Mastodon, aiming to capitalize on the best of both platforms. What sets it apart is its close connection with Instagram, creating a synergistic link between the two networks. Imagine it as a version of Twitter built within Instagram, but as a standalone app. Notably, if you already have an Instagram account, there is no need to sign up again on Threads, as you can link your Instagram account directly.
The platform was launched on July 6, 2023, and achieved a surprising milestone of over 10 million users in just 7 hours. This success is partly attributed to Twitter’s unfavorable context at the time, as well as the strength of Instagram’s solid user base.
How Does Instagram Threads Work?
Instagram Threads operates in a structure similar to other microblogging networks. Users can create posts including text, images, and videos. Posts have a 500-character limit. Users can also interact with others’ posts, share them, or quote them with added text of their own.
A distinctive feature of Threads is its ability to share posts directly to Instagram Stories. This enhances the synergy between the two platforms, allowing Instagram followers to interact with Threads posts even if they do not use the platform. This seamless integration is a key advantage for social media engagement.
10 Features of Threads You Should Know
- Instant interactions without direct messages: Although it lacks direct messaging, it stands out for quick interactions between users. The platform encourages agile engagement without the formalities of traditional messaging systems.
- No hashtags: Unlike other social platforms, Threads does not rely on hashtags for content discovery or categorization.
- Cannot save posts: Threads takes a unique approach by not allowing users to save posts. This adds immediacy and encourages real-time interaction with content.
- Multimedia capability: You can include up to 10 images, videos up to 5 minutes, and GIFs in your Threads posts. However, the platform emphasizes that impactful content can also be achieved with compelling text, ensuring a versatile and engaging experience.
- Rapid user growth: Emerging as a revolutionary app, Threads quickly set a record by surpassing ChatGPT in user acquisition. In just 5 days, it reached an astonishing 100 million users.
- No analytics: Currently, it does not offer built-in statistics or analytics tools.
- Simplified discovery: Instead of a dedicated “Explore” tab, it uses a simple search function to find content and users.
- Non-traditional feed order: Threads deviates from a chronological feed, presenting users with a dynamic thread of followed accounts and new content. This approach prioritizes engagement over a rigid sequence.
- Content limitations and no drafts: Each post is limited to 500 characters. Notably, posts cannot be saved as drafts, reinforcing the importance of real-time interaction.
Important Note: Linking Accounts with Instagram
A crucial aspect is that deleting your Threads account will also automatically delete your Instagram account. This integration requires careful consideration and attention.
Can Instagram Threads Boost Your Brand?
Absolutely! As part of the Meta ecosystem, it offers seamless integration with Instagram. By importing your Instagram account information, including profile details and followers, you maintain consistency and avoid starting from scratch.
It also aligns well with brand communication strategies, allowing you to share links to products or your online store to expand reach. The platform’s simple interface enables content creation from the start, facilitating relatively fast growth. Additionally, settings and restrictions applied in Threads and Instagram are reflected instantly, simplifying brand management across both platforms.
