Email marketing is one of the most effective and affordable ways to reach your customers and grow your business. But with so many options and so much to consider, it can be difficult to know where to start or which email marketing tools to use.
That’s why we’ve created this email marketing guide for small businesses. We will cover everything you need to know to get started, including how to set up an email marketing campaign, how to build an email list, and how to measure your results.
What are the Benefits of Email Marketing?
We’ll share some tips and examples of some of the best email marketing campaigns we’ve seen. By the end of this guide, you will have everything you need to get started with email marketing and start seeing results.
Using email marketing has a number of advantages, including:
- It is affordable.
- High return on investment.
- It’s a great way to build relationships with customers and prospects.
- A permission-based marketing channel.
- A way to stay in touch with your customers and prospects.
Principles of Email Marketing
Email marketing is the process of sending marketing messages or emails to a list of subscribers. Email marketing can be used to promote a product, service, or event, or simply to stay in touch with customers and potential customers.
Email marketing is a cost-effective and efficient way to reach your audience, and it is one of the most popular marketing channels. In fact, email is the third most influential source of information for B2B audiences, behind colleagues and industry thought leaders.
And for good reason: email marketing has a high return on investment (ROI). For every dollar spent on email marketing, the average return is $38.
What Are Email Marketing Tools For?
Email marketing works by sending messages to a list of subscribers who have opted in to receive your emails. Subscribers can opt-in in several ways, for example:
- Signing up for your email list on your website
- Signing up at an event or limited promotion
- Filling out a form to receive more information about your product or service
Subscribers are added to your email list, which you can use to send marketing messages or updates about your product or service.
Email marketing is a permission-based marketing channel, which means you can only email people who have given you permission to do so.
This permission can be revoked at any time, so it’s important to only send emails to people who have requested to receive them.
Why is Email Marketing Valuable?
Email marketing is essential because it is one of the most effective ways to reach your target audience. Email marketing has a high ROI, and it’s a great way to build relationships with customers and prospects.
Email marketing is also important because it is a permission-based marketing channel.
This means you can only email people who have given you permission. This permission can be revoked at any time, so it’s important to only email those who have requested it.
Finally, it’s valuable because it helps you stay in touch with your customers and prospects. By sending regular updates, you can keep your customers informed about your latest products and services.
How Can I Get Started with Email Marketing?
The first step to start email marketing is to build an email list. You can do this by adding a sign-up form on your website or collecting email addresses at an event.
Next, you’ll need to create an email marketing campaign. This involves creating a template, writing the email, and sending it to your list.
Finally, you need to measure your results. This includes tracking open rates, click-through rates, and unsubscribe rates.
List of Email Marketing Tools
Email marketing can be a great way to reach your target audience and promote your product or service. However, with so many email marketing tools available, it can be difficult to know which one to use.
To help you make the best choice for your needs, we’ve compiled a list of the top email marketing tools available.
MailChimp
MailChimp is an email marketing service founded in 2001. It is headquartered in Atlanta, Georgia, USA. The company provides web-based services that allow businesses to design and send newsletters, email campaigns, and other electronic communications.
MailChimp has over 15 million customers and sends over 10 billion emails per month. The company has been recognized for its innovation and was named one of Fast Company’s most innovative companies for three consecutive years.
- A drag-and-drop interface that makes it easy to design newsletters and email campaigns
- A wide range of templates businesses can use to create their newsletters and campaigns
- A stock image library for businesses to use in newsletters and campaigns
- A wide range of integrations to connect MailChimp with other software like CRM systems and e-commerce platforms
- An expert support team businesses can contact for help and assistance
MailChimp’s email marketing service is available in several different plans, including a free plan and multiple paid plans. Paid plans start at $10 per month for up to 2,000 subscribers.
Constant Contact
Constant Contact is an email marketing software that helps small businesses manage their email contacts. It was one of the first software-as-a-service companies and has been operating since 1995.
Constant Contact offers a free trial and a monthly subscription with no long-term contract. The company has been profitable since 2009 and has over 700 employees. It was founded in 1995 by CEO Gail Goodman and her husband Jeff Goodman, who launched the company from their home in Waltham, Massachusetts.
The original team consisted of only four people. Goodman has said she started Constant Contact because she saw the need for easy-to-use email marketing software for small businesses.
AWeber
AWeber is an email marketing service provider founded in 1998. The company offers software that allows businesses to automate their email marketing campaigns.
AWeber features include email automation, landing pages, opt-in forms, and email sending.
AWeber’s email automation features include autoresponders, broadcast emails, and RSS-to-email.
Broadcast emails are one-time emails businesses can send to their entire contact list. RSS-to-email allows businesses to email blog updates and other content to their subscribers.
AWeber’s email list management features let you segment your email list, enabling targeted emails to different groups of people.
GetResponse
GetResponse is an email marketing solution that helps businesses grow their audiences and increase customer engagement.
It offers a wide range of features to make email marketing easier and more effective, including a drag-and-drop email builder, a wide range of templates, autoresponders, and more.
It also integrates with a wide range of other business applications, making it a versatile tool for businesses of all sizes.
It also has a good reputation for excellent customer support and offers a free plan for those with a small email list.
Vertical Response
A wide range of professionally designed email templates: Vertical Response offers a broad selection of email templates you can use to create your campaigns.
Whether you’re looking for a simple email template or a more elaborate one, there is a template to suit your needs.
A drag-and-drop email builder: VerticalResponse’s email builder makes it easy to create beautiful, professional-looking emails, even if you are not a design expert.
Advanced email marketing features: The email marketing platform includes a range of powerful features you can use to make your campaigns more effective.
