10 Free Google Tools to Improve Your Business SEO

Tiempo de lectura: 3 minutos

SEO has become essential for acquiring online clients for any business. That’s why we present the <strong>free Google SEO tools</strong> that anyone can use to improve their business’s search ranking.

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<h2>The 10 Best Free Google Tools for SEO</h2> <strong>All these SEO tools are provided by Google</strong> to help improve your business’s visibility. There are powerful paid tools to boost organic traffic, but even so, many of these are the ones SEO professionals use daily. Here are the most important ones: <h3>1. Google Search Console</h3> <a href=”https://search.google.com/search-console/”>Google Search Console</a> is undoubtedly the most important SEO tool for working on your website’s ranking. With it, you can study your pages’ organic traffic — how many visits you get and through which keywords. It also provides vital information about your site’s performance on Google’s search engine: whether it understands and displays your content correctly, technical issues to fix, and more. If you want to work on organic positioning, this is the first tool you must use. <img class=”size-large wp-image-11330 aligncenter” src=”https://dossetenta.com/wp-content/uploads/2024/03/google-search-console-1024×379.png” alt=”free google seo tool” width=”1024″ height=”379″ /> <h3>2. Google Keyword Planner</h3> <a href=”https://ads.google.com/intl/es_es/home/tools/keyword-planner/”>Google Keyword Planner</a> is another one of the most important tools. It allows you to perform keyword research to know what users are searching for. The main SEO data it provides are search volume and related keyword suggestions. The rest of the information is more oriented toward SEM (Google Ads campaigns). <img class=”alignnone size-large wp-image-11331″ src=”https://dossetenta.com/wp-content/uploads/2024/03/herramienta-google-seo-key-word-planner-1024×542.png” alt=”google-seo-key-word-planner-tool” width=”1024″ height=”542″ /> <h3>3. Google Analytics</h3> <a href=”https://analytics.google.com/analytics/web/”>Google Analytics</a> allows us to understand how users behave on our website: how they arrive, how they navigate and interact, and where they finally convert. It’s the most important web analytics tool and, together with Google Search Console, a must for any business. <img class=”alignnone wp-image-11332 size-large” src=”https://dossetenta.com/wp-content/uploads/2024/03/google-analytics-1024×449.png” alt=”google analytics for seo” width=”1024″ height=”449″ /> <h3>4. Google Trends</h3> <a href=”https://www.google.es/trends/”>Google Trends</a> lets us detect search trends by comparing dates and regions. When creating blog content, it can be a very useful tool for inspiration. <img class=”alignnone size-large wp-image-11333″ src=”https://dossetenta.com/wp-content/uploads/2024/03/google-trends-1024×499.png” alt=”google trends” width=”1024″ height=”499″ /> <h3>5. Google Page Speed</h3> One of the ranking factors is user experience on your website. For that, pages must load quickly, which is often difficult due to technical issues. The <a href=”https://developers.google.com/speed/pagespeed/insights/”>Google Page Speed</a> tool allows you to analyze your website’s loading performance on both desktop and mobile, so you’ll know if you need to take action to improve it. <img class=”alignnone size-large wp-image-11334″ src=”https://dossetenta.com/wp-content/uploads/2024/03/google-page-speed-1024×498.png” alt=”google page speed” width=”1024″ height=”498″ /> <h3>6. Google Mobile Friendly Test</h3> More and more users browse on mobile devices. Depending on the sector, mobile searches exceed desktop ones. That’s why mobile performance — often overlooked — should be a top priority. With the <a href=”https://search.google.com/test/mobile-friendly”>Google Mobile Friendly Test</a> tool, you can check whether your website is optimized for mobile. This is an important SEO factor for ranking. <img class=”alignnone size-large wp-image-11335″ src=”https://dossetenta.com/wp-content/uploads/2024/03/google-mobile-friendly-test-1024×412.png” alt=”google-mobile-friendly-test” width=”1024″ height=”412″ /> <h3>7. Google My Business</h3> If you want to work on local SEO to <a href=”https://dossetenta.com/como-aparecer-primero-en-google-maps/”>appear first on Google Maps</a>, you must optimize your <a href=”https://www.google.com/intl/es_es/business/”>Google My Business</a> listing. We’ve all come across these listings and chosen services because of them, so your business can’t afford to be without one. <img class=”size-full wp-image-11343 aligncenter” src=”https://dossetenta.com/wp-content/uploads/2024/03/google-seo-herramienta-1.png” alt=”google-seo-tool” width=”577″ height=”430″ />

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If, in addition to having a good business listing, you also want to <strong>rank first on Google Maps</strong>, we’ve prepared this guide for you:

[su_button url=”https://dossetenta.com/guia-seo-local-agencia-seo/” color=”#ffffff” radius=”0″ background=”#41B9BB” size=”7″ desc=”Step-by-step guide to rank first on Google Maps”]Local SEO Guide to Rank Your Business[/su_button]

<h3>8. Rich Results Test</h3> This <strong>Google SEO tool</strong> is for a more advanced level. Based on your website’s structured data (information that helps Google better understand your content), you can generate rich results in Google searches. This helps you stand out in search results compared to your competitors. <a href=”https://search.google.com/test/rich-results”>To see which rich content you can generate</a>, use this Google tool. <img class=”alignnone size-large wp-image-11337″ src=”https://dossetenta.com/wp-content/uploads/2024/03/prueba-resultados-enriquecidos-1024×397.png” alt=”rich-results-test” width=”1024″ height=”397″ /> <h3>9. Google Alerts</h3> <a href=”https://www.google.com/alerts”>Google Alerts</a> lets you receive notifications about mentions or new content published online about topics you’re interested in. Use it to get new blog content ideas, monitor competitors, or see what’s being said about your company online. <img class=”size-full wp-image-11338 aligncenter” src=”https://dossetenta.com/wp-content/uploads/2024/03/google-alerts.png” alt=”google-alerts” width=”605″ height=”291″ /> <h3>10. Google Search Itself</h3> Google’s own search engine provides a lot of valuable SEO information. Whenever you want to create new content for your site, you should always use it.

If you add a “*” before the keyword you’re interested in, Google will show you related terms that users frequently search for.

The “related questions” section gives you clues about what to include in your content to rank better.

At the end of search results, you’ll also see related keywords users commonly search for.

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By using all these <strong>Google SEO tools</strong>, you can improve your website’s ranking. However, to unleash their full potential, experience is required. Moreover, these tools alone aren’t enough to cover everything SEO entails. If you need professional SEO help, you can count on our <a href=”https://dossetenta.com/agencia-seo-madrid/”>SEO agency in Madrid</a>.