In 2025, TikTok remains one of the most powerful social platforms in the world, with over 1.8 billion monthly active users and an ever-growing influence on digital culture, eCommerce, and entertainment.
Learning how to get followers on TikTok is no longer just about going viral—it’s about building genuine communities and creating consistent, high-quality content that resonates with your audience. Since its rise, brands and creators have leveraged TikTok to reach massive audiences, strengthen their image, and drive conversions through creative storytelling.
But to truly succeed, you need more than just luck. You need strategy. So… how can you get TikTok followers and boost your visibility in 2025?
Let’s dive into the latest trends, insights, and strategies to help you grow faster than ever.
TikTok marketing trends for 2025
TikTok continues to evolve, shaping digital behavior and marketing strategies across the globe. The top marketing trends for 2025 highlight three main forces: AI-powered creativity, authentic storytelling, and community-driven content.
AI-Powered creativity
Artificial intelligence is now a natural part of the creative process. From idea generation to video editing, AI tools help creators save time and deliver more professional content—without losing their personal touch. The brands that thrive in 2025 are those that blend technology with human emotion.
Authentic storytelling
Users crave honesty and real connection. Highly polished ads no longer dominate—authentic, relatable stories do. Sharing behind-the-scenes moments, struggles, and everyday wins helps build deeper relationships with your audience.
Community-Driven content
TikTok is all about micro-communities. Whether it’s fitness, travel, education, or business advice, connecting with niche groups is key to sustainable growth. The more specific your focus, the stronger your engagement and retention rates will be.
8 Proven tips to get TikTok followers fast
Just like on any other platform, success on TikTok starts with a clear strategy. Plan your content, follow trends wisely, and stay consistent. With dedication, creativity, and purpose, you can grow a strong community around your brand.
1. Create an eye-catching profile
Your profile is your introduction to the world. In 2025, it’s essential that your image, bio, and overall design reflect your personal brand. Use a high-quality photo, choose a simple and memorable username, and craft a bio that clearly communicates your value.
Pro tip: Add emojis and short phrases that describe what followers can expect from your content—it improves retention and connection.
2. Post consistently and tay relevant
If you want to get TikTok followers, post at least 5 times per week. Consistency signals trust to the algorithm and keeps your content visible.
Stay up to date with trends—but don’t depend entirely on them. Mix trending sounds with original ideas that reflect your voice.
Tips for 2025 content success:
- Use AI tools to enhance lighting, captions, and timing.
- Prioritize watch time over views—engaging videos perform best.
- Start with a strong hook in the first 2 seconds.
- Use storytelling to create emotional connection.
- Optimize for vertical format (9:16) and keep visuals dynamic.
3. Engage with your audience
TikTok’s algorithm rewards real interaction. Reply to comments, duet with other users, and collaborate with creators in your niche. Engagement shows that you’re active and builds a stronger sense of community.
Engagement tip: Comment on trending videos in your niche. It’s one of the fastest ways to get exposure among potential followers.
4. Post at the right time
Timing can make or break your reach. In 2025, the best posting hours are still mid-morning (10–11 a.m.) and evening (7–9 p.m.), but this depends on your audience’s time zone.
Check your TikTok Analytics regularly to learn when your followers are most active and post accordingly.
5. Join or create viral challenges
Challenges are still one of the best ways to increase visibility. Participate in trending ones—or create your own to build brand awareness. Don’t forget to use popular and relevant hashtags to maximize your reach.
6. Use trending sounds strategically
Music remains one of TikTok’s strongest engagement drivers. Use trending sounds wisely to appear on users’ “For You” pages, but adapt them creatively so your video stands out.
7. Cross-promote on other social platforms
If you already have an audience on Instagram, YouTube, or LinkedIn, leverage it. Share your TikTok videos across your other networks to drive followers to your TikTok profile. Consistent branding across platforms improves recognition and follower growth.
8. Have fun and show personality
TikTok thrives on authenticity and energy. Enjoy the process, experiment with new formats, and let your personality shine. People follow creators who feel real—not perfect.
When your audience sees that you’re passionate about your content, they’re more likely to share it, interact, and stick around.
Grow your TikTok with the right strategy
At Dos Setenta, we help brands stand out on TikTok through smart strategy, creative content, and measurable results.
Our social media experts and community managers designs campaigns that connect with real people—turning followers into loyal fans and engagement into growth.
Whether you’re starting from scratch or looking to scale your account, we’ll help you build a TikTok presence that truly works for your brand.
Let’s create something big together.
Contact us.
