Do you know that using the correct dimensions when creating content can help boost your digital marketing strategy? Therefore, social media image sizes should be optimized depending on each platform to make your strategy effective. A common mistake is uploading pixelated images, which is why we recommend saving them in PNG. If you want to improve your posts, we share the dimensions (always in pixels) for Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, and Pinterest. Let’s get started!
[poll id=”7″]Why should you adapt image sizes depending on the social network?
Although some formats are very similar, adapting each size will help not only aesthetically but also so that the algorithm works in favor of each account, showing your posts to a larger audience. 
Facebook Image Sizes
These recommended sizes ensure that your images maintain quality no matter where they are viewed, whether on the web or mobile.
Desktop Version:
Images
- Profile picture: 180 x 180
- Profile cover: 820 x 312px
- Group cover photo: 640 x 334px
- Event cover photo: 1920 x 1080px
- Link image: 1200 x 628px
- Post (square): 1200 x 1200px
- Post (horizontal): 1200 x 630px
Videos
- Video Post: 1280 x 720px
- Cover video: 820 x 462px
- Story: 1080 x 1920px
Mobile Version:
- Profile picture: 32 × 32px
- Cover image: 640 x 360px
Facebook ADS Campaigns
- Stories: 1080 × 1920px
- Square ad: 1080 × 1080px
- Rectangular ad: 1200 × 628px
- Promoted post or marketplace: 1200 × 1200px
- Carousel: 1080 × 1080px
- Collection format: 1200 × 628
- Single image: 400 x 500px
- Link and image: 1080 x 1080px
Instagram Image Sizes
As the most visual social network, you should pay attention not only to resolution but also to the following sizes:
Profile picture: 720 x 720 px
Post images:
- Square: 1080 x 1080 px (can also adapt to 2080 × 2080 for higher resolution)
- Horizontal: 1080 x 566 px
- Vertical: 1080 x 1350 px
Stories:
- Images: 1080 x 1920px
- Videos: 750 x 1334 px (max duration 14 seconds)
Instagram Reels
- Reels size (play view): 1080 x 1920 px (9:16)
- Reels (feed view): 1080 x 1350 px (4:5)
- Reels cover (thumbnail): 1080 x 1800 px (3:5)
Feed Videos
- Size: 640 x 640px
- Resolution: 650 MB (videos up to 10 min) / 3.6 GB (up to 60 min)
- Cover: 1080 x 1080px
IGTV
- Size: 720 x 654px
- Horizontal format: 16:9
- Vertical format: 9:16
- Resolution: max 3.6 GB
- Duration: 60 sec – 10 min for non-verified accounts, 60 min for verified accounts
Reels
- Size: 1080 x 1920px
- Reel cover: 1080 x 1920px
- Duration: max 60 sec (recommended < 15 sec)
Ads
- Square image: 600 × 600px
- Horizontal: 600 × 315px
- Vertical: 600 × 750px
- Instagram Stories: single photo or video up to 120 sec, aspect ratios 9:16, 16:9 to 4:5
TikTok Image Sizes
In 2023, TikTok was the fastest-growing social network in downloads.
Images
- Profile picture: 200 x 200px
- Video size: 1080 x 1920px
TikTok ADS Image Sizes
- Feed ad image: minimum 1200 x 628px, max 500 KB
- Feed ad video: vertical, square, or horizontal, sizes 720 x 1280, 640 x 640, 1280 x 720px
YouTube Image Sizes
Even though videos are the main focus, it’s important to respect image resolutions. Videos shouldn’t exceed 128 GB.
- Profile picture: 800 x 800px
- Header image: 2048 x 1152px
- Video: 1280 x 720px
- Thumbnail: 1280 x 720px
YouTube ADS Campaigns
- Display: max 30 sec, image 300 x 250
- Overlay ads: 480 x 70 – 728 x 90
- Skippable video: 300 × 60
- Non-skippable: max 30 sec, image 300 x 60
- Bumper: max 6 sec, 300 x 250
- Banners: 300 x 250
- Custom cards: max 2 MB
Pinterest Image Sizes
This network lets you link pins to product pages.
- Profile picture: 165 x 165
- Pin image: 1000 x 1500px
- Story Pin: 1080 x 1920px
- Board thumbnail: 100 x 100px approx.
- Board cover: 200 x 200
- Cover photo: 800 x 450 px
LinkedIn Image Sizes
As a professional network, you must give a good impression.
Personal Pages:
- Profile picture: 400 x 400px
- Header: 1584 x 396px
Company Pages:
- Logo: 300 x 300px
- Header: 1128 x 191px
Videos & Images:
- Video post (max): 4096 x 2304px
- Square image: 1200 x 1200px
Ads:
- Page ad: 100 x 100px
- Sponsored post: 1200 x 627px
- Sponsored carousel: 1080 x 1080px
Videos:
- Dimensions: 1080 x 1920 px
- Aspect ratio: 9:16
- Duration: max 60 sec
Twitter Image Sizes
Ideal for reaching your audience using hashtags and promoting content. Tweets with images have higher engagement.
Post Images:
- Profile picture: 400 x 400
- Header photo: 1500 x 500
- Tweet image: 600 x 335
- Twitter Cards: minimum 120 x 120
- Summary Card: 280 x 150px
Videos:
- Square: 1200 x 1200
- Horizontal: 1920 x 1200
- Vertical: 1200 x 1920
Twitter ADS Campaigns
- Photo + link ad: min 600 × 335px
- Twitter Card: 800 x 800px, horizontal 800 x 418px
- Tweet with multiple images: 1200 x 670px
- In-stream image: minimum 440 x 220px
Social Media Image Sizes 2024
Don’t waste time—dive into the online world. If you want more information, at Dos Setenta we have a professional team in social media and digital marketing ready to help your business succeed online.
You can also visit our community manager page to see the service packages we offer.
