Have you ever heard of a web consultant and don’t know what it is? In this article, we explain what a web consultant does and what their work involves.
If your business is online and you want to achieve real benefits and improve your online presence, you will need the help of a web consultant to handle everything related to your website (design, structure, functionality, even SEO and SEM).
Definition of a Web Consultant
A web consultant is a professional responsible for guiding a business or brand to achieve the right goals for their website. They optimize the website both in terms of design and content, offering a better experience for users visiting the site.
In conclusion, a web consultant performs several functions in the digital services field: optimizing web design, improving consumer experience, and implementing marketing strategies to create an attractive website that converts visitors into clients.
What is their job?
- Analyze the needs and strengths of the company to project its brand image on the website.
- Conduct an analysis of the target audience and the brand’s consumers.
- Check the functions and scope of the website.
- Prepare a complete report carefully analyzing the website and offering the most viable solutions for the brand to achieve its objectives.
- Create strategic campaigns and improve web design.
- Finally, produce a report with the results obtained, which also evaluates the efficiency of the strategies.
What can you achieve with the help of a web consultant?
If you want to succeed online, it is advisable to have a web consultant. Thanks to them, you will improve your website’s performance. How do they achieve this? At Dos Setenta, we conduct a web consultancy, performing a complete analysis of your website. Once the analysis is done, our web consultant communicates the essential information your business or brand needs efficiently, without neglecting the company’s values and considering the target audience, adapting all content, design, and strategies to our main objective: the end consumer.
Finally, our team works to increase and improve your company’s search engine ranking. To do this, we create high-quality content and collaborate with our community manager team, who create articles to enhance web positioning and promote your brand.
And you might be wondering… is a web consultant the same as a web developer?
These two professions are often confused: on one side, we have a “web consultant,” and on the other, a “web developer.” These roles have completely different functions. Here’s what each one does so you can distinguish between them.
A web consultant conducts research on the sector and the brand’s consumers. Based on that analysis, they propose a website model suitable for marketing goals. In contrast, a web developer handles all digital design, has advanced programming knowledge, and designs the website in detail.
Additionally, a web consultant focuses on adjusting marketing strategies to convert website visitors into clients, while a web developer focuses on improving navigation experience and website functionality to make it easier for users to browse the site.
If you are starting to grow your online business or believe your website is not performing as you’d like… at Dos Setenta we can help you achieve your goals! Also, we offer a completely free web audit!
