Instagram is a constantly evolving platform, and understanding its algorithm is key to increasing your presence and reach on this social network. In this article, we will explore recent changes to the Instagram algorithm, as well as effective strategies to overcome it and stand out on the platform.
Changes in the Instagram algorithm in recent years
Instagram has made a series of significant changes to its algorithm in recent years. The main goal of these changes is to show users the most relevant and engaging content in their feeds. Some of the most notable changes include:
Relevance
The algorithm on this social media platform now considers browsing history, previous interactions and user interests to determine which posts are most important to them. This means it aims to personalize each user’s experience by displaying content that is relevant to their preferences and behaviors.
Engagement
The algorithm also values user engagement with content. Posts that receive many likes, comments, and shares are more likely to appear in other users’ feeds. Therefore, it is essential to create content that generates interaction and engagement from your audience.
Authentic and original content
Currently, this social network prioritizes authentic and original content. Posts that are unique and genuine have a greater chance of being seen by a wider audience. Avoid copying or imitating other users’ content and find your own voice and style to stand out on the platform.
Importance of Reels and videos
In recent times, increasing importance has been given to Reels and video content. These formats generate high engagement and are effective in reaching your target audience. Consider creating video-format content to boost your visibility and participation on the platform.
Changes in frequency
Unlike in the past, posts are no longer displayed in reverse chronological order. Instagram now uses its algorithm to determine which posts will appear first in users’ feeds. Some users have chosen to reduce their posting frequency to ensure each publication receives greater reach.
Strategies to increase visibility on Instagram in 2023
If you want to increase your presence and reach on Instagram in 2023, here are some effective strategies:
Post high-quality, relevant content
Make sure to create and share high-quality content that is visually appealing and related to your niche or theme. Quality content captures your audience’s attention and increases the likelihood of engagement.
Engage with other users
Don’t just post and wait for followers to come. Interact with other users and show interest in their content. Comment, like, and share their posts. This not only increases your visibility but also helps build genuine relationships with others on the platform.
Use Instagram Stories
Instagram Stories are an excellent way to connect with your audience in a more personal and authentic way. Use interactive tools like polls, questions, and GIFs to encourage participation and engagement. Stories can also help increase the reach of your posts in the main feed.
Optimize the “Explore” section
The Instagram Explore section is a great opportunity to reach new users who might be interested in your content. Make sure to create attractive and valuable content for your niche, as this increases your chances of appearing in that section. Interacting with content in Explore can also boost your profile visibility.
Create videos and Reels
Videos and Reels are popular formats on Instagram and are highly effective. Use relevant hashtags and share videos in Stories to increase their reach. Consider creating video content that is entertaining, informative, or inspiring to capture your audience’s attention.
Use hashtags strategically
Hashtags are a powerful tool. Research and use relevant hashtags that are connected to your content and audience. The right hashtags can help you reach new users and expand your presence on the platform.
Maintain a consistent posting frequency
Consistency in posting is important. It shows commitment and keeps your audience interested. Find a posting rhythm that works for you and stick to it over time.
Analyze your performance
Track your Instagram performance using analytics tools. Study key metrics like reach, engagement, and follower growth to understand which strategies are effective. Adjust your approach based on this data to optimize results.
Ideal posting frequency on Instagram
The ideal posting frequency varies depending on the type of account and audience engagement. Here are some general guidelines:
- Accounts with fewer than 1,000 followers: It is recommended to post at least 14 times per week to increase reach and engagement rate.
- Accounts with 1,000 to 250,000 followers: Posting between 14 and 20 times per week can help achieve good reach. It is also recommended to post at least once a week to maintain high engagement.
- Accounts with more than 250,000 followers: In this case, posting at least once a week tends to achieve a higher reach and interaction rate.
Remember that these are general guidelines and you should adapt your posting frequency based on your own goals and context. The most important thing is consistency to keep your audience engaged and ensure your content is seen by as many people as possible.
The best time to post on Instagram
Choosing the right time to post is crucial for maximizing reach and visibility. The best time may vary depending on your audience and location. Here are some general recommendations:
- Morning (9 AM to 12 PM): Many people check their phones while having breakfast or planning their day, making this a time when the audience is more active.
- Evening (6 PM to 9 PM): Most people are home or done with work and have more free time to browse social media.
Keep in mind these are general suggestions. It’s important to analyze your own audience behavior and experiment with different times to find what works best for your content.
There is no doubt that Instagram’s 2023 algorithm focuses on relevance, engagement, and authentic content. Stay updated with emerging trends to get the most out of this constantly evolving platform. Good luck with your Instagram strategy in 2023!
Author: María González
