As we enter 2024, it’s no longer news that digital marketing continues to evolve. It challenges not only brands but also all marketing professionals to stay up-to-date with the latest developments. Last year already showed us a landscape full of unprecedented technological innovations, transforming everything in its path. This new year is no exception, and we will surely have to keep adapting and take full advantage of all the innovations to stand out in this highly competitive market. Below, we present the top 8 marketing trends for 2024 to help you maximize every opportunity these innovations offer.
8 Marketing Trends for 2024
Artificial Intelligence (AI)
AI is not just part of the 2024 marketing trends. It is far from being a passing trend; rather, it is a revolution comparable to the invention of the Internet, transforming every aspect of society and technology. It is the STAR trend. Below are the three main ways it will impact this year.
AI in Social Media
Artificial Intelligence greatly facilitates the work of professionals such as Community Managers and Social Media Managers by speeding up content creation and maintaining a more active online presence. One key factor is the ability to work with detailed information and creative prompts, resulting in more personalized and humanized solutions. AI also accelerates the creation of images, videos, and more. However, professionals must review and adjust AI-generated content to ensure it maintains a natural and authentic tone, which strengthens the connection with the audience.
We also recommend exploring two useful tools. Opus Clip allows you to split a long video into 10 shorter clips with subtitles in minutes and provides a virality score. Repurpose.io helps connect all your social networks and publish content simultaneously. Both tools are valuable for optimizing your online presence and increasing the efficiency of your digital marketing strategy.
AI in Image Creation
Recently, there has been a significant rise in the popularity of AI-driven image creation. This trend has gained such relevance that many people on platforms like TikTok are willing to invest in generating these types of images to keep up with the latest visual trends.
From a professional perspective, the recent integration of DALL-E 3 in ChatGPT Plus has been highly beneficial. This powerful tool can generate natural images from text and has been trained on an extensive library of photos, images, and artwork.
Although there is always room for improvement, we do not hesitate to recommend its use. Other free image creation options, such as Canva or Bing Image Creator, are also valuable resources for those seeking to create high-quality visual content.
AI on Websites
AI offers several notable benefits for websites, including the ability to analyze data and understand user behavior in real time. This allows for an enhanced user experience, clear design recommendations, implementation of a more effective SEO strategy, and greater success on search engines.
Using Excel with OpenAI is also highly useful, as it can generate suggestions and answers based on existing data, simplifying many tasks. This technology is playing a fundamental role in transforming society and technology across multiple sectors.
User-Generated Content (UGC)
With the continuous growth of AI, the importance of authentic content is also increasing. Brands recognize that to stand out and connect with potential consumers, incorporating user-generated content (UGC) is essential.
UGC strategies involve users actively creating content related to a brand, product, or service. Although not new, we have been seeing it increasingly across social media platforms over the past year.
In 2024, this trend will become even more prominent, with many brands adopting it, especially on TikTok and Instagram Reels.
The importance of UGC lies in several key aspects: authenticity, creating a direct emotional connection with users, fostering a sense of community, encouraging active participation, and, most importantly, humanizing the brand.
Remember the most essential point: AI can be impressive, but it cannot replace human authenticity! The key is to give your followers a voice and let them be protagonists in content creation.
Ultra-Short Videos
In a fast-paced daily life, who has time to watch long videos? This is the essence of 2024 marketing trends in video. Imagine having only 3 seconds to capture your audience’s attention. Could you do it?
Competition is fierce, and brands are competing to be the fastest, most interesting, and memorable within that brief moment. Starting with an intriguing question or telling a story is one way to grab attention immediately.
This trend challenges creativity like never before. The first 3 seconds of a video are your introduction, your opportunity to stand out amidst the overwhelming flow of digital content.
However, there’s a trick: it’s not just about grabbing attention, but also keeping it. Videos must be highly dynamic, with multiple visual elements in constant motion, or attention will be lost. Those who succeed will gain more views and potential virality.
Later, we will explore the trend of humor in advertising, which relates to this strategy. Additionally, adaptability is key; what works on TikTok may not work on Instagram.
So remember, 2024 will be the year of the 3-second video. Be concise but brilliant; the digital world awaits your creativity!
Local SEO Optimization
Consumers are increasingly cautious and selective when making purchase decisions due to the overwhelming amount of online information and variability in user experiences. How can your business stand out? The solution lies in local SEO strategy.
Imagine a user searching for a product or service and instead of being overwhelmed by countless global options, they find exactly what they need locally. This is achieved through local optimization, allowing businesses to connect with potential customers in their geographical area, increasing visibility and enhancing user experience with details like location, opening hours, and local reviews.
Positive reviews are key for building trust and influencing decisions. Efficient management of your Google My Business profile—from accurate contact information to authentic images—is crucial in establishing credibility.
Voice and Visual Search
Following the impressive rise of podcasts in 2023, it became clear that users prefer consuming content passively without typing. Building on this, voice and visual search will continue to grow in 2024.
Voice Search
Instead of typing queries, users can speak to their device and get instant answers, like asking: “Hey Google, where can I find the best pizza near me?”
Visual Search
Users can upload images of objects to find similar products, like clothing, furniture, or toys. Tools like Google Lens and Shein’s visual search allow users to explore the physical world and get useful information just by capturing an image.
Both tools save time and significantly improve user experience. Over time, these search methods will become more common, making it essential to prepare and leverage this trend to promote your business effectively.
Dark Mode on Websites
Until recently, web designers preferred white backgrounds for their cleanliness, simplicity, and minimalism. However, a shift towards dark backgrounds is expected, offering both aesthetic and practical benefits:
Reduces Eye Strain
Dark mode reduces brightness and contrast, making browsing more comfortable, especially in low-light environments.
Longer Battery Life
Dark backgrounds use less energy, extending device battery life and conserving power.
Benefits for OLED/AMOLED Screens
Devices with OLED/AMOLED screens, which produce vibrant colors and deep blacks, benefit greatly from dark mode.
Humor in Advertising
Why use it? Imagine scrolling through dull ads and suddenly seeing one that makes you laugh. Your reaction? You share it. The ad goes viral. Humor is powerful because it grabs attention, creates a connection, and leaves a lasting impression.
Social Ecommerce
Social Ecommerce is transforming online shopping. It allows users to buy directly from social media posts, ads, or profiles. Platforms like Instagram and Facebook let brands tag products and offer one-click purchases, merging social influence with shopping convenience.
Social Ecommerce effectively connects consumers with products they are interested in while browsing their feeds. This trend is reshaping online shopping, giving brands a more direct way to reach their audience and streamline the purchasing process.
There are many more Marketing 2024 trends, but this guide highlights the 8 most important. Stay alert, adapt quickly, and seize these opportunities to stay ahead in the competitive digital landscape.
