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In Dos Setenta, we are aware of the great importance of leadership skills in company teams, in order to ensure the desired productivity, and consequently, achieve the set objectives. Today, in our article, we want to highlight the fundamental role of these figures in the company and, additionally, provide some brief tips on how to be authentic team leaders.

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What is meant by leadership skills?

We understand leadership skills as a person who is part of the team and plays an essential role in the company, since their role positively influences by organizing and guiding to achieve common objectives. This does not mean that the rest of the team cannot contribute ideas and reach their own conclusions and share them, but having a “leader” whose mission is to successfully guide teams is fundamental to go “all together” and follow a marketing strategy to achieve the desired results.

How to lead a team successfully?

First of all, the rest of the team should not see you as a boss who directs and imposes ideas, but as a leader who inspires others to achieve successful results. Therefore, depending on your ability to lead the team, you will maximize the employees’ potential, and they will be motivated in their work, creating a very pleasant work environment.

Characteristics and qualities of a person with leadership skills

The idea of establishing a figure like a leader in the company is to maximize the potential of employees to meet the company’s needs. Therefore, the responsible person must have a series of characteristics that allow improving teamwork, performance, and employee motivation. From Dos Setenta, some of the qualities and characteristics that our department leaders possess are:

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  • Team communication.
  • Strategy development.
  • Goal analysis.
  • Future vision.
  • Team motivation.
  • Project creativity.
  • Transparency with the team.
  • Lead by example and show commitment.
  • Empathize with the rest of the team.
  • Provide quality service.
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Tips to successfully lead your team

One of the most interesting points of the article has arrived. At Dos Setenta, we love sharing what works for us as a team. Therefore, we share the tips we use to lead our team, follow strategies, and achieve results.

  • Positive attitude, confidence, and commitment

It is important that team leaders maintain continuous contact with department members, because ultimately, a team responds largely to the attitude and commitment they see in the company. A leader is a reflection of what is expected and how things should be done, so as a leader, you must convey strong commitment to ensure your colleagues mirror your attitude. Additionally, this is motivating and makes the team feel comfortable both in their tasks and with the rest of the team and the leader.

Furthermore, a strong point as a leader is having future vision, which will allow you to anticipate what will happen and plan actions to achieve objectives.

  • Learn to delegate team tasks

Often, the word leader causes confusion. We understand a leader as someone capable of organizing work capacity and directing strategies, but a leader should not be seen as someone who handles everything and is everywhere. Therefore, this figure must stay informed and maintain some control over ongoing actions, but each member should be responsible for their tasks. This is also positive for the rest of the team, as mentioned before, building trust in members’ work.

  • Training

As we know, in marketing, training is everything. We live in a constantly changing world, so staying up-to-date with innovations and improvements allows us to offer clients new options that set us apart. Therefore, it is necessary to communicate this to our team to make them aware and encourage professional growth.

  • Motivate, thank, and recognize

Nothing is more motivating than a leader helping the team believe they are capable of achieving anything they set out to do, as they will strive to excel, seeing it as not only a professional challenge but also a personal one. Additionally, knowing the motivations of your team can provide many advantages, as it helps organize tasks so each member feels comfortable with their work. As a leader, you must show support and opportunities for improvement to achieve final objectives.

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Achievements in the company belong to the team, so good work should be acknowledged and recognized for helping achieve goals.

Keys to successfully lead your marketing team

Your action plan

As a business owner or team leader, from Dos Setenta we suggest you look back and evaluate your progress and the objectives you would like to achieve, both professional and personal. By reviewing and reflecting for a moment, you will analyze, improve, and achieve future goals.

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  • What have been your achievements in the last year?
  • What did you do to accomplish them?
  • What are you proud of?
  • What was your most fruitful activity in the past year?
  • What would you like to achieve or where would you like to go in the future?
  • Which aspects would you like to improve in your professional life? And personal?
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Being a good leader means answering all these questions. Once done, it’s time to pause, analyze, and see this as an opportunity to improve personally and professionally.

Conclusion

Dos Setenta encourages you to pursue everything you set out to achieve. Rely on the people around you, learn from them, together you form a great team.

If this post has helped you lead teams successfully, we invite you to share it on social media to spread it to anyone who wants to be a leader at work, contributing ideas, managing teams, and most importantly, achieving personal and professional goals.

Reflection: Who is on your team?

Finally, we encourage you to watch a video showing that a good work team consists of employees who share the same goal.

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Alberto De La Torre