Social media plays a very important role today. With so many platforms available, it’s easy to feel lost and unsure about which social network to use or which one fits your business best. Globally, over 3 billion users connect to social media daily. In Spain, 25.5 million users visit social media every day, representing more than half of the population.
Companies are increasingly interested in entering the world of social media. Why? Because these platforms increase visibility by reaching a large audience and allow for direct interaction with your target audience.
With so many social platforms to choose from, it’s essential to select the ones that best suit your business or brand.
How to choose the right social media platforms for your business?
Before starting on social media, you should be clear about these key points about your company:
- Social media goals: What do you want to achieve with your social media presence? Sell products or services, improve brand image, generate leads…
- Who your potential customers are: Identify your potential customers and analyze their characteristics to find your target audience on each platform.
- Resources for social media: Decide how much budget and time you want to invest in maintaining your presence.
- Promotion options: If you want to run campaigns, see what advertising tools each platform provides.
- Brand style: Your brand’s tone and formality should influence which platforms to choose.
Which social media platform fits your business best?
There is a wide range of social networks. Below we highlight the most popular platforms that businesses use to promote content. Considering the key points above, you can decide which social network suits your business best.
This network is mainly for professionals, used by companies, freelancers, and young entrepreneurs. Content focuses on showcasing skills, experience, achievements, and knowledge, while also connecting with other businesses (B2B).
Instagram has users of all ages. Businesses use it to visually showcase their brand and achieve goals like humanizing the brand, selling products or services, and increasing brand awareness.
Most users follow brands and often purchase products or services thanks to the content shared on this platform.
The most popular social network, where most companies have a presence. Facebook offers highly effective advertising due to its extensive user data, making ad campaigns more successful.
With 152 million registered users, Twitter is the go-to platform for current events. Using hashtags and mentions, businesses can follow conversations, share content, company news, and engage with users to gain followers and leads.
YouTube
A video platform with content of all kinds. Businesses can showcase their work, products, and services dynamically. It’s also ideal for organizing events and live streams. YouTube receives over 1.9 billion monthly visits globally.
Which social media do you use to improve engagement or conversions?
Don’t have a social media presence yet? At our marketing and communication agency in Madrid, we can help you boost your business. Contact us—we’d be happy to assist!
