Alexandra Arghiriade, autor en Dos Setenta: Agencia de Marketing Online y Desarrollo Web y Consultoría Digital

Positioning

Functions of a Copywriter

You’ve probably heard the word “copywriter”, it's a word that has become trendy in recent…

Alexandra Arghiriade4 de May de 2026

Graphic Design

Logo, Isotype, Imagotype, and Isologo? We explain the differences.

Logo, isotype, imagotype, and isologo — these terms often cause confusion since they share some…

Alexandra Arghiriade23 de February de 2026

Graphic Design

Vectorise your logo in Illustrator without losing strokes (in 5 minutes)

Let's be honest: how many times have you received a client request with a logo…

Alexandra Arghiriade13 de October de 2025

Análisis Heurístico

Graphic design

Heuristic Analysis: An essential tool for usability and interface design

A heuristic analysis is a usability evaluation technique used to identify design issues in a…

Alexandra Arghiriade26 de April de 2024

Web Design

Is it worth designing websites using templates?

In web design, there is the web page design using templates that can be used…

Alexandra Arghiriade2 de February de 2024

Graphic Design

What is corporate image and identity?

The image and corporate identity are concepts that have to do with each other, but…

Alexandra Arghiriade29 de December de 2023

Graphic Design

Differences Between CMYK and RGB: How and When to Use Them?

Have you ever experienced that when working on or designing a document, the color changes…

Alexandra Arghiriade22 de December de 2023

User experience

UX UI Design: Improve the browsing experience on your website

Designing a website is no easy task. A poor user experience on any website can…

Alexandra Arghiriade7 de September de 2023

Web Design

Effectiveness on a single page: One-page website design

One page or "One page websites" refers to a type of website design where all…

Alexandra Arghiriade24 de January de 2023

Web Design

What is web layout and what is it for? The 7 main types

The web layout is the way the content of a website is organized and presented.…

Alexandra Arghiriade1 de November de 2022