What is BeReal?
BeReal is the trending new social media app that allows you to be as spontaneous as possible with your friends, giving you
The BeReal app is designed for users to share moments from their daily lives in the most random way. BeReal is available on both Google Play and the App Store and can be downloaded for free.
How Does the BeReal App Work?
BeReal works very simply. Once a day, users receive a notification via SMS prompting them to upload a unique photo that will be shared with their phone contacts.
All users receive the notification at exactly the same random time, with only 2 minutes to post their photos. When the daily notification arrives, your timeline resets automatically. All photos uploaded to BeReal are deleted daily.
When taking photos, BeReal uses both the front and back cameras to capture what’s happening around you. You can choose to make your posts visible to everyone or just your contacts.
You only get one chance per day to upload content, which can be frustrating or motivating—it encourages users to be creative and spontaneous. This is the app’s main appeal.
Main Purpose of BeReal
The main purpose of BeReal is to allow users to share life as it really happens in real-time. Users only get a brief opportunity to show the world their day as it is.
The ultimate goal is to escape the routine and the trap of filters present on most popular social networks, such as Instagram. This way, users can see a real snapshot of someone else’s day at an unexpected moment.
BeReal is not a typical social network, as it does not focus on gaining followers or becoming an influencer. With daily photo deletion, users are always looking forward to fresh, original content, without dwelling on the past.
You can review your own memory archive privately, while others can only see your posts publicly if you share them in Discovery mode. In this way, BeReal allows both private reflection and limited public sharing.
BeReal Privacy Features
BeReal gives you the option to view your personal memory archive, where all your past posts are stored. This archive is only visible to you. Other users cannot access it.
The app does not show follower counts because it is not designed for accumulating followers or becoming an influencer. Posts are shared only with your contacts, and removing someone from your contact list immediately revokes their access.
Photos can be geotagged or not. You can control location visibility before posting, and you can also choose to make your post publicly visible to all BeReal users.
Remember, once a photo or video is posted, privacy settings cannot be changed.
Target Audience for BeReal
BeReal encourages users to share authentic moments from their day without filters, with only one chance per day at a random time. This appeals to extroverted users who are unafraid to show real life.
The app’s limitations prevent wasting users’ time, though the 2-minute posting window can be challenging. Daily photo deletion keeps content fresh and encourages users to improve their next post.
The suspense of posting only once a day motivates users to create better photos. Developers note that this can be frustrating for some and caution users to avoid accidents while trying to capture their photo.
BeReal shows life as it happens, without editing or filters, once per day, completely at random. This unique limitation attracts users who enjoy challenges and spontaneity.
