You’ve probably heard the word “copywriter”, it’s a word that has become trendy in recent years, as the internet has completely transformed the marketing and advertising industry. Nowadays, the functions of a copywriter go beyond being just a writer of good advertisements. So, What is a copywriter? Creative Copywriters use captivating words and speeches to express ideas or concepts in order to persuade and convert their readers into leads. To do this, they create high-quality content to grab attention and build empathy.
Something very important to keep in mind is that a copywriter should not only captivate with their words, a good copywriter must also be aware of the importance of spelling correction and grammar to avoid errors that could harm the perception of the content.
What are the functions of a copywriter?
- Conceiving, developing, and producing effective advertising campaigns:
-
- Interact with leads and interpret their vision.
- Understand the products and services being promoted in detail, in order to capture the features to be highlighted.
- Participate in brainstorming sessions and lead the inspiration process.
- Research and track the marketing activities carried out by competitors in order to analyze their impact.
- Select the format that best fits the needs of each project, i.e., blog posts, social media posts, marketing case studies, websites, advertising industry reports, emails, among others.
- Write ads for Facebook, Twitter, LinkedIn, Google Ads… and all types of formats
- Write websites: homepage, product/service descriptions, contact, sales pages, offers, subscriber capture pages, etc.
In traditional advertising, a copywriter has always been a specialist who writes advertising texts. But online, their role is often confused with that of a post writer, and the thing is that Copywriters also offer and perform services unrelated to advertising, such as:
- Writing, structuring, and editing texts.
- Writing email marketing campaigns and automation.
- Keyword studies.
- Defining communication strategy, tone, and style.
- Creating content plans.
- Writing all types of content focused on selling.
- Writing posts.
- Editing and proofreading texts in terms of spelling, grammar, style, and SEO.
What does a Copywriter do in a Marketing Agency?
As we mentioned earlier, some of their functions are important for you to understand now that an advertising copy must generate very creative ideas and give order to the project in order to achieve a goal.
Winning the client, copywriters are in charge of generating engagement for their clients.
A good copywriter is able to narrate a story that the client identifies with, and through which they come to the conviction that the product or service being offered is exactly what they want, they are expert communicators.
Alright, now that we know everything a copywriter does, we want to know how to do this activity in the best way possible, well, here are some tips for you to start on this path:
- Empathize with your audience or lead.
- Strengthen your message so that it has personality.
- Generate emotion in your audience.
- Solve your audience’s problem
- Break down the efficiency of your solution to convince.
- Give structure to your copy.
- Explain the message to give it understanding and comprehension
- Overcome the objections that hinder conversion
- Take action by indicating the steps to follow
- Verify your copy to ensure it works.
After reading this article, I hope it’s clear to you what the functions of a copywriter are. At Dos Setenta, we have extensive experience in writing the best copy. We can even do a free audit of your website. We also offer SEO positioning and Social Media services. What are you waiting for to hire our services?
