Taking advantage of online sales trends is always a clear advantage in ecommerce strategies, but making those trends that are here to stay part of your brand should be a mandatory requirement to keep advancing as a business.
One of these trends that is rapidly consolidating is Liveshopping. Now is the time to leverage its recent emergence to stand out from competitors and reach a wider audience.
What is LIVESHOPPING?
The pandemic has driven a major evolution in business, especially in the ecommerce sector.
With the need to reinvent themselves and the absence of physical stores—where seeing, touching, and experiencing products was the main added value—Liveshopping emerged as a new way to showcase and explain products directly to your audience.
Its main goal is to generate sales through live broadcasts on social media, where interacting with the audience and presenting products, collections, and news becomes the main activity.
Why run a LIVESHOPPING event?
- Increases your audience’s purchase decision.
- Boosts trust with potential clients by showing who is behind the brand and how the products are used.
- Enhances engagement by creating direct interaction with the audience.
- Improves conversion rates—these events often include incentives like discount codes or special promotions.
Does LIVESHOPPING work for my business?
Live streaming events are suitable for any online business, from a hardware store showing its latest saws to a fashion store presenting a new spring collection. You only need to gather your target audience at the right day, time, and social media platform.
- Fashion Liveshopping example:
- Furniture Liveshopping example:
How do I run a LIVESHOPPING event?
Like many marketing actions, Liveshopping events have two main parts: promoting the event and the live session itself.
Gather your audience for the event
To bring your audience to the live session, you need a communication campaign. Announce the date, time, and platform across multiple channels:
- Posts/Stories on social media
- Social media bios
- Website: top bars, sliders…
- Newsletter
- SMS campaign
Offer some type of “advantage,” “prize,” or “reward” for users who join the live:
- Free shipping for orders placed during the event
- Discount codes
- Free add-ons
- …
What to do during the live session?
It is essential to prepare a script or outline for the live broadcast:
- Plan the order in which you will present products, saving the best for last to keep the audience engaged.
- Show products in action. For example, use a model for clothing so viewers see how the product fits.
- Provide information about payment methods and shipping options.
- Constantly remind viewers they can find the products on your website.
- Include a contact phone number in the description for questions during the live session.
The more information you share about your company, services, and products, the more confident your audience will feel about purchasing.
Want to run a LIVESHOPPING event? At Dos Setenta, we help you so that all you need to do is go live on camera. Don’t miss this opportunity to scale your business—CONTACT US!
