The marketing trends for restaurants in 2022 are truly unique and quite innovative, and a large number of people are implementing them today in order to place their businesses on the first search results pages.
Each of these trends has a probability of success; however, it is important that you can experiment and determine which one is the most effective for you. These trends have evolved since 2020 and have helped restaurants achieve better results.
How to Do Marketing for Restaurants in 2022?
In this year 2022, the new restaurant marketing trends have been highly anticipated, both to try to bring the world back to what it was before the pandemic and to adapt it to our new reality.
Improve Your Delivery Services
Since 2020, there has been a significant increase across the entire economic sector regarding the sale of food through delivery. The pandemic greatly impacted restaurants, but it also pushed them to reinvent themselves with these types of trends.
We recommend having a strong marketing strategy and partnering with a food delivery app—there are many available today. You simply need to list your business in these apps or start your own delivery line if you prefer.
Whatever you choose, delivery will be a major source of support for trends in 2022. Don’t limit yourself to your physical location—you can start offering delivery in nearby areas and gradually expand based on how your business is performing.
The most important thing is to provide efficient and fast service since all competitors offer delivery, so standing out with excellent service is crucial.
Online, In-Person, and Hybrid Events
This is truly an effective way to begin implementing restaurant marketing trends for 2022. In-person events have returned definitively in some countries, and if that’s the case where you live, you can take great advantage of this.
We can confidently say that many people still depend on or prefer online formats, as we’ve grown accustomed to them. Therefore, it’s best to adapt your restaurant’s format so you can participate in different types of events, including those held outside your physical location.
Online events are a key restaurant marketing trend in 2022 that you should not overlook. Additionally, you can showcase different types of media both in-person and online.
In other words, hybrid events—half in-person and half online—allow everyone to participate, giving you the opportunity to reach new potential customers. Keep this trend in mind for 2022.
Personalize Your Restaurant Brand in 2022
Today, you no longer need to think about what you want to do with your restaurant; what truly matters is asking directly: “What does the customer want from my restaurant?”
This is one of the best restaurant marketing trends you can apply in 2022. If you see that what works best is showcasing your dishes or your team, don’t miss that opportunity.
This makes consumers feel more connected to your content and especially to your restaurant. You can start creating videos on Instagram, but don’t forget about TikTok—it is currently the social platform with the highest organic growth.
Create High-Quality Content for Your Restaurant
We live in a society where we are always looking for things that grab our attention; therefore, your content must be of excellent quality. The value you provide is what will differentiate you from the competition.
Restaurants produce a large amount of marketing through social media or websites, and we constantly see restaurant posts on Instagram or TikTok.
The best trend for your restaurant in 2022 is to start creating high-quality content that provides something meaningful to your followers.
This is one of the most important aspects of current restaurant marketing trends. The key is to strengthen your brand so you can reach more users who follow you to stay updated with your posts.
We suggest maintaining consistent posting so your audience never goes without new content. You can share promotions—whatever you like—but always with the goal of generating value for your social networks.
The Best Restaurant Marketing Technique
Use Advanced Reservation Engines on Your Website
If you are still using basic forms, you’re in the past. It’s time to invest in an advanced tool that more than compensates for its cost—around 75 to 100€ per month. Here are some of the advantages:
- Integration with Google My Business, allowing users to book directly through Google Maps (better user experience). This integration also enables you to send a follow-up email after the reservation asking customers to leave a review, which will undoubtedly improve your ratings.
- Overall improved user experience. Reservation interfaces are more user-friendly, and cancellation or rescheduling is automated.
- Better knowledge of your customers. This is one of the key trends for restaurants in 2022. Care about your customers. Train your staff to note down any specific preferences so you can personalize their next visit—greeting them by name or offering that wine they enjoyed last time. These platforms are powerful CRMs.
- Reduce your no-show rate: By knowing your customers, you’ll know who has missed previous reservations and can decide whether to approve or notify them accordingly.
These are the five main restaurant marketing trends in 2022. If you own a restaurant and need help with your website, marketing strategy, or social media content, write to us or call us. We’ll analyze your situation with no obligation and offer suggestions.
