For several years now, social media has become the main channel of social communication. At first, there was a person who decided which content was interesting and which was not. However, today, it is the users themselves who decide which content they consider most relevant, and they can spread it virally with just the “share” button, depending on their interests.
This is highly valuable for companies and something to pursue in our strategies. Ensuring that our product or service—what we offer—reaches the widest possible audience helps strengthen our brand image.
Undoubtedly, social networks are tools increasingly used to find any type of information and opinions, which often help us because we tend to rely on what people think. According to a 2018 study, 85% of people between the ages of 16 and 65 are present on social media, and 8 out of 10 users follow brands on social platforms, which generates a certain level of trust.
What is being said about your brand on social media?
Social networks have become the word of mouth of the 21st century, functioning as a forum that every company must take care of. This includes not only the content we post to share information with users but also monitoring what users say about the company and its products.
More and more users search for information about products before making a purchase through social media, mainly on platforms such as Facebook and Instagram, not to mention Tripadvisor for local businesses or customer reviews on our own online store.
As we all know, people invest a lot of energy when they want to complain and very little when they are satisfied with a service or product. That is precisely where the challenge lies: mobilizing the group of satisfied customers to share their positive experiences. This is what will help you gain many more clients.
Additionally, social networks offer several advantages such as greater brand awareness, understanding our potential customers, strengthening brand positioning through content promotion, segmenting advertising campaigns to the exact target audience, among many others. All of this makes it essential for a company to humanize its brand and showcase its products or services through the social networks where it is active, with the most common ones being Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Social media curiosities to keep in mind for your brand
- More than 25.5 million users are active on social platforms, with WhatsApp, Facebook, Instagram, and YouTube being the most influential in that order.
- Spanish users spend an average of 58 minutes active on social networks, with mobile devices being the leading method of access.
- 81% of users say they follow at least one brand on social media, and that this positively influences their trust in the brand.
- Social media is used as a highly influential source of information during the purchasing process.
- Properly segmented promotions and ads on social media are well received by users because they are aligned with their interests. This results in benefits for the brand through increased interaction and website traffic by reaching its target audience.
This is one of the services offered by Dos Setenta. Now it’s your turn to analyze how you can design a strategy that allows you to benefit from your users’ or customers’ comments.
