In the digital era, the community manager has become a key figure for most companies. To carry out their work efficiently, community managers need tools that help them interact with the brand’s audience across social media platforms while managing marketing, customer service, and project coordination — a demanding job that requires the right support.
To perform effectively, community managers must be equipped with the right set of tools. Below, we present the best tools for community managers.
[poll id=”23″]List of tools for community managers:
These tools range from analytics that help you monitor performance across platforms, to paid ad management, and content creation or editing tools. Let’s take a look at the must-have tools for every community manager:
1. Social media platforms
Obviously, you can’t be a community manager without a strong social presence. What does this mean? If you don’t have your own well-maintained profiles with a solid identity, image, and decent metrics, it will be hard to qualify for most community manager positions.
Every platform has its value — even those you might not initially consider. It’s not about using them all, but rather knowing which one best suits each client’s niche and how to leverage their advertising systems effectively.
2. Content calendar
There are several reasons why having a content calendar is crucial for community managers:
- It helps track what content has been published and when. This is essential to understand which posts are resonating with your audience and to plan future strategies.
- It improves team collaboration. Everyone knows what’s being published and when, reducing duplication and confusion.
- It ensures regular and consistent posting. This keeps your audience engaged and encourages them to return.
- It allows for planning around special events or holidays. This ensures relevant and timely content is ready when it matters most.
3. Engagement tools
A social media management platform enables companies and organizations to monitor and track their social media presence across major platforms such as Twitter, Facebook, LinkedIn, and Instagram.
For example, with Hootsuite, businesses can track mentions and keywords, schedule and publish posts, monitor analytics and performance, and more.
Similarly, Buffer is a social media management platform that helps businesses grow their online presence. Buffer provides users with tools to schedule and publish posts, monitor analytics, and engage with their audiences. And these are just two of the many options available on the market.
social media management tools
4. Content creation tools
- Canva is an easy-to-use graphic design tool perfect for creating professional designs for social media, business cards, posters, and more. With its simple interface, you can quickly create stunning visuals for your blog, website, or social channels.
- Adobe Creative Suite is a comprehensive toolkit for graphic designers — from basic photo editing to advanced creative applications for professionals. These are just a few of the many design tools community managers can use.
5. Analytics and reporting tools
Google Analytics
Google Analytics is a free web analytics service that tracks and reports website traffic. It’s the most widely used web analytics platform on the Internet, providing detailed insights into site visitors and traffic sources. It’s an invaluable tool for improving website performance and user experience.
Sprout Social Insights
Sprout Social Insights provides users with data and analytics on their social media performance. It offers insights such as the best times to post, who’s talking about your brand, and what content resonates most with your audience.
Google Trends
Google Trends is a public web service by Google that shows how often specific search terms are entered relative to the total search volume across various regions worldwide.
Google Workspace
(Formerly Google Apps for Work) is a suite of cloud-based productivity and collaboration tools developed by Google, essential for managing documents, emails, and team coordination efficiently.
Facebook Insights
Facebook Insights is a powerful analytics tool that helps you track your page’s performance. You can monitor likes, shares, and engagement metrics, and compare your page’s results with others in your industry.
What else does a community manager need?
- The ability to communicate effectively, both in writing and verbally.
- The ability to remain calm and patient, even when facing challenging customer service issues.
- The ability to empathize with customers and community members.
- Strong organizational skills and the ability to multitask efficiently.
- Proficiency in using social media platforms effectively.
At Dos Setenta, we understand that the job of a community manager is far from easy. That’s why we offer community management services to help you grow your brand and manage your social networks effectively. With years of experience in social media management for numerous clients, don’t hesitate to contact us — we’re here to help!
