The goal of every company today is to show its best face to the public. One way to build closeness with the audience is through the figure of a brand ambassador. This person conveys the brand’s core values and shows genuine engagement with followers, creating an atmosphere of trust and credibility.
The figure of the brand ambassador or Brand Ambassador is essential to achieving these brand objectives. A good brand ambassador is someone who conveys credibility and trust to the public, generating long-term positive impressions of the brand.
What Is a Brand Ambassador?
A Brand Ambassador is a person who represents a company’s brand image and possesses a series of qualities that set them apart from others. Specifically, a Brand Ambassador is often a public figure, widely recognized, with a large audience, and active daily across various platforms with substantial reach.
What Does a Brand Ambassador Do?
The role of a brand ambassador is to establish a long-term relationship with a company and promote the brand across multiple products or services over several years. The ambassador seeks to attract public attention through commercials, posts on social media platforms like Instagram, Facebook, etc., or offline promotional actions.
Brand ambassadors carry out a variety of actions: wearing branded clothing, using products on special occasions, driving certain car brands, and more. All these actions have a single purpose: to connect the customer with the brand and increase loyalty.
The goal of a communication strategy with a brand ambassador is not to generate product sales, but rather to establish contact with the target audience selected for the campaign.
How to Find the Best Brand Ambassadors
To choose the best brand ambassador for a successful communication strategy, you should follow these key guidelines:
- They must share the same values the brand wants to reflect to the public, both personally and professionally.
- They should have a strong influence over a group similar to the target audience to effectively impact them.
- They should convey trust and credibility, as they will be the focal point and influence the brand’s image.
- They should have closeness with their audience.
- Very importantly, they should fit well with all sectors and people within the company: clients, employees, collaborators, etc.
Benefits of Having a Brand Ambassador
- Thanks to the ambassador’s recommendations and ability to answer questions, customer service tasks are reduced.
- Advertising done by a brand ambassador has a greater impact because the marketing comes from real people who generate more trust.
- Brand ambassadors enable innovation by identifying new user needs and creating new products or services.
- They help capture more leads and increase sales.
Now that you know what a brand ambassador is and the benefits they bring to a company, would you consider implementing this communication strategy?
At Dos Setenta, we are always ready to help you choose the best communication strategy and boost your sales. Share your project with us through this form.
