Facebook Ads campaigns can be very effective if done correctly. Below we will give you some Keys to Improve Facebook Ads Campaigns. With proper optimization, good results can be achieved with a lower investment than on other platforms like Google Ads.
The first thing you should do is set clear objectives, know which audience you want to reach, and make them aware of you. When you create a Facebook Ads campaign, it asks what your goal is: brand awareness, increased interaction, or higher sales. Having clear and measurable objectives helps you analyze whether the results are as expected.
Facebook Ads Pixel
Use it to track your conversions and see which ad sets or campaigns perform best. You can know how many users visited your website from the ad, how many filled out the form or made a purchase, and the cost per conversion. With this data, you can optimize your ads reliably. With the Facebook Ads Pixel, you can create custom audiences based on website behavior. For example, target people who viewed product pages but did not purchase. Conversion campaigns can also be created, where Facebook Ads seeks users more likely to complete a goal, such as filling out a contact form or making a purchase.
Use Remarketing
With the Facebook Pixel, you can create an audience of users who have already visited your site and only show your ads to them. It’s always easier to convert someone who already knows you than someone who doesn’t. For more information, check this article on What is Retargeting?
Optimize Your Budget
Even if limited, you can make the most of your budget if distributed properly, especially at the beginning. Once you know which campaign or ad set performs best, you can increase the budget for that segment and reduce it for the others.
A/B Testing
This is a great choice to improve your Facebook Ads campaigns. It’s very easy to use: create two versions of an ad with a small difference and see which performs better. You can change the headline, image, or call-to-action button (buy, learn more…), but make only one change at a time, so you know what influenced user behavior.
Careful Ad Design
Use attractive images, with little text, and in the correct format. The image is the first thing the consumer sees. In each ad set, it’s recommended to use different ads with different images. You can get inspiration from your competitors’ ads with Facebook Ads Library to improve Facebook Ads campaigns. Depending on the placement, the image will have different dimensions. The text should be brief and direct, always respecting brand style. Avoid negative or frustrating phrases. Also, include a CTA – Call to Action – in your ads.
Use Different Audiences to Improve Facebook Ads Campaigns
Use different audiences in your campaigns to see which works best and fits your service or product. You can create cold, custom, lookalike, and customer list audiences. Lookalike audiences are created based on another audience. Facebook can generate a large audience with similar characteristics from a small number of users.
Use Your Best Organic Posts
Leverage posts that have had the most interactions to promote them and determine which audience likes your product or service for future campaigns.
URL Tracking
Facebook Ads and Google Analytics use different attribution models, so to measure campaigns accurately, it’s recommended to use UTMs in URLs. This allows more precise tracking of KPIs such as goal completion, page views, average duration, bounce rate, conversion rate, revenue, and assisted conversions.
Analyze Your Competitors
Before starting campaigns, it’s advisable to know what competitors are doing, as it can provide ideas for what might work. You can check this through the Facebook Ads Library, a platform showing almost all active ads on the social network. Observe ad types, copy, creatives, formats… Another tool is Facebook Pixel Helper, a Google Chrome extension that shows if they have the Facebook Pixel and events implemented.
Segment Your Target Audience
One key to campaign success is reaching your target audience. You need to know your potential client type who may be interested in your products or services. In Facebook Ads campaigns, you can segment by age, behavior, interests, and geographic location. You must clearly know who to show your ads to.
There are many factors to consider when managing a Facebook Ads campaign, but with practice, it becomes easy to apply.
