First, we need to understand what this SEO (Search Engine Optimization) strategy is. It refers to organic ranking in search engines, connecting users searching for information with the products and services that your business offers, improving visibility and search engine rankings.
It is essential to include an SEO strategy so that people can access your website by identifying your keywords. Google is the most popular and widely used search engine globally, and it values you, so you must be the best. But beware! Since there is a list, everyone is competing for the first position, and the top three positions get the majority of clicks.
Currently, there is a large number of businesses becoming competition, so simply having an online presence is no longer enough.
It is recommended to optimize both your own website and other online channels to appear in as many relevant searches as possible, improve your position, and most importantly, attract potential clients directly to your site.
In this post, we share 5 advantages you should know to include an SEO strategy in your business. Let’s get started!
Brand Recognition by Being in Top Positions
No one buys what they can’t see, so there is no better impact than a visit to a website that answers our questions/needs. Therefore, the goal should always be to appear in the top search results organically, especially on the first page, which gets 90% of the clicks. Google rates you through crawling and indexing each URL on your website, a task done by “web crawlers.”
These bots or crawlers are responsible for searching for new elements on a page, such as changes, modifications, new indexations, etc.
You’ll Get the Best Customers
Being in top positions increases the chance that users will visit your page, as users self-segment themselves with a determined intent in each phrase based on the keywords they use since they are searching for exactly what interests them. This also leads to better conversions.
It also increases trust with potential clients due to the high visibility your website can gain through the search engine. Remember, although positions may vary, a proper strategy leads to long-term results.
Cost
Is it the cheapest strategy? SEO is free because you don’t pay for ads to appear on Google’s top results. What is recommended is to invest in a good strategy, along with time and effort. But it’s worth it! Your results will be efficient in terms of return on investment.
It Will Benefit Your Social Media
Having good positioning will also reflect in your social media results, bringing qualified traffic to your website. The more you optimize, the better your communication and customer loyalty will be.
High-Quality Traffic to Your Website
You will get more high-quality traffic and potential leads to your website. As mentioned, you won’t have to pay to appear since you’ll reach your target audience, your website will have visibility in search results, and you’ll capture their attention. We recommend adding calls to action (CTA). Here’s an article where we discuss some reasons why your website doesn’t convert.
Now that you know some of the benefits, would you like more information on how to improve your business SEO? If you have questions, don’t hesitate to ask us in the comments section!
