What is Creator Studio? It is Facebook’s native tool that allows you to easily manage your content across different Facebook and Instagram pages. Creator Studio is the latest tool released by Facebook and is one of the most widely used, as it is completely free, among other advantages. In this article, we provide the keys to making the most of it and also share some alternative applications that might interest you.
Facebook and Instagram Creator Studio
Creator Studio not only makes content scheduling and organization easier, but it also provides insights on your content, and organizes all your assets—images, videos—in its library. Agencies, community managers, and influencers can quickly get an idea of their posts’ performance, manage interactions without switching accounts, and have all visual resources ready for their next post.
What can I do in Creator Studio?
For us, Creator Studio is the tool that allows us to schedule updates without needing other apps, as well as organize statistics and messages in one place with a simple and familiar interface. When managing multiple communities, organization is vital to be productive.
Available Features
- In the Home tab, you can publish content on multiple pages, process several videos at once, schedule posts, change post dates, or save drafts of future content.
- In this section, you’ll also see a list of posts from the selected pages, along with quick statistics about your posts. It also includes an editor to upload and publish content on any of your pages.
- Go to the Content Library to organize all your resources: view, filter, and search posts with video, photo, link, or text. You can also check statistics for specific posts, edit them, promote them, or delete them.
- To analyze and monitor content performance, visit the Insights section, where you’ll find advanced data.
- In the Inbox, you can review and respond to all interactions on your pages, including actions, comments, and direct messages from Messenger.
- Need resources to publish? In the Sound Collection section, you can freely access a large library of music and sound effects for your videos, without worrying about copyright.
- In the Pages tab, you can manage your pages. If you are an admin, you can also assign or change roles for other users.
- Audience Insights for Instagram: This tool provides data about your community, such as gender, age, and location of followers, as well as activity metrics on Instagram over the past seven days.
If you are a content creator or influencer, you might be interested in monetizing your content through Facebook and Instagram. Creator Studio makes this possible in its Monetization section, with options such as including ads in your videos (especially long ones), setting up a monthly fan subscription, collaborating with brands, or creating a subscription for a group you manage.
7 Applications Similar to Creator Studio
As mentioned, Creator Studio is one of the most popular social content management tools for two reasons: it is free and native to Facebook. But it is not the only option. We have analyzed some tools that can help you manage your posts and community:
For scheduling and auto-posting
- Hootsuite: One of the oldest and most used in Spain, it allows content scheduling and management on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. Free version limited to 3 accounts and up to 30 posts.
- Buffer: Free version allows linking 3 social networks and scheduling 10 posts at a time, available for Instagram, Facebook, Twitter, and LinkedIn. Pinterest is available in the paid version.
- Later: Lets you post on Instagram, Facebook, Twitter, and Pinterest, with a limit of 30 posts per social network. Paid version allows scheduling Stories via the app, among other features.
- Planoly: Focused on Instagram and Pinterest; allows scheduling Stories but does not publish automatically—only notifies you. Free version allows uploading photos and up to 30 posts per month. Paid version is more powerful.
Management with extra features
- Agorapulse: Allows scheduling and auto-posting on major social networks without limits for 28 days. Key feature: built-in CRM for managing users commercially.
- Social Pilot: Free version is limited (3 accounts and 3 posts), but provides useful features like contest posting and random winner selection.
- Metricool: Allows scheduling and auto-posting up to 50 posts per month across all social networks, plus managing Google My Business and Google Ads. Features competitive analysis and insights, e.g., best posting times.
At Dos Setenta we know Creator Studio thoroughly. If you need help managing your social networks, request a free audit!
