Instagram is the most downloaded social network along with Snapchat, TikTok, and Pinterest. This platform has become a priority for businesses. Thanks to it, they can enhance brand humanization and increase loyalty marketing (connecting with their audiences, achieving great reach with their content…). To ensure your brand succeeds on Instagram, you must create the perfect post. In this post, you’ll find the necessary tips to develop a TOP TOP publication for your Instagram account.
1. Know Your Audience
It’s essential to clearly define your target audience or the type of people you want to reach. Depending on your audience, you will create your post and copy differently. Consider how you address your audience (formal/colloquial) and the message you convey in your posts.
2. Photos for the Post
Photos are the backbone of Instagram. This social network stands out for its visual format. All content you upload must be high quality and grab the user’s attention. Common mistakes include uploading blurry, dark, unattractive, or unfocused photos… which can make users lose interest and cost you potential clients/followers.
Instagram has predefined sizes in its app:
- Horizontal Post: 1080 x 556px
- Vertical Post: 1080 x 1350px
- Square Photo: 1080 x 1080px
Make sure all your content follows these dimensions when uploading, otherwise your photo or design won’t display fully.
But that’s not all… this isn’t easy! To really make your content stand out, we recommend using filters and apps to edit your images. Be creative and make your content different from other Instagram accounts.
Tips to Improve Your Photos and Create an Ideal Instagram Post:
- Adjust color, contrast, brightness, etc., until your photo is perfect.
- Use fun stickers
- Create a carousel of photos (upload more than one image)
- Add your post’s location using Instagram’s feature
3. The Copy
A good text to accompany your photo increases interaction with your followers. The copy should be short and direct, including a call to action or a question to engage your audience. Add bold words and emojis for emphasis.
Always include hashtags at the end of the copy, as they are Instagram’s keywords. Use 3 or more hashtags with keywords that describe your post to increase reach. For more details on hashtags, you can visit our blog article Hashtags? A Key Factor for Your Social Media.
4. Use Instagram Stories
Posts don’t always reach your entire community, so it’s recommended to share your post in Stories to reach more followers. When designing Stories, add a GIF or attention-grabbing element to drive users to view your content and generate interaction.
5. When to Post Your Post/Story
It’s advisable to have an Instagram business profile to see your account statistics. Specifically, check the “ACTIVITY” statistics to see when your followers are most active.
If you don’t have a business profile and cannot see stats, follow your instincts. Think about when your users would use Instagram. Generally, most users check social media during their free time.
Three Common Time Slots to Post:
- 07:00 / 08:00: Most people are starting work and often check social media in the morning or on the way to work.
- 14:00 / 15:00: During lunch breaks or coffee breaks, people have free time to browse social media.
- 20:00 / 21:00: After work, people relax, have dinner, or seek entertainment on social media.
6. Interacting with Your Audience is Very Important
Posting is not enough… you must engage with your followers. Stay active for about an hour after posting: like and comment on other accounts’ posts and respond promptly to comments on your post.
ARE YOU READY TO SUCCEED ON INSTAGRAM?
We’ve given you the best tips to kickstart your Instagram account! Now you can create quality content that captures your audience’s interest. Implement these tips and see the results! If you have additional tips or questions about Instagram, leave a comment and we’ll help you. Go for it!
Success = Following the tips + motivation + effort + consistency
