You’ve probably heard about the importance of social media for any business and, therefore, about Social Selling, or selling through social media. Digitalization in the last decade, the time each person spends online, and the impact on daily life are key points to improve with a good strategy. You must create relevant content, especially content focused on your audience and target market, since social media is a way to gain potential clients or even a channel for generating sales.
An annual social media study conducted by IAB Spain mentions that 87% of internet users in Spain use social media to search for information about products or services during the purchasing process.
Don’t miss the opportunity to improve your conversions, do business, and increase your sales. In this post, we explain the benefits of this strategy.
Let’s get started!
What is social selling?
Have you heard about this? If it’s a new term, we’ll explain it to you. Social selling is about building relationships, credibility, connecting, and interacting with your contacts on social media—especially on Twitter and LinkedIn—with the goal of generating sales. In fact, it’s very similar to the lead nurturing process and is suitable for B2C as well as B2B companies or brands.
Important: it does not mean directly selling through social media, even though the term might imply it. You need to establish relationships and communication with contacts, understand and solve their main needs, and be aware that results won’t appear overnight. Consistency and dedication over time are essential.
Tips to implement social selling in your business
1.- Define strategy
The first step is to understand the current situation of your business and set clear objectives. Choose social media channels that fit your industry—opening accounts on all platforms is a big mistake. Take time to research and identify your target audience or buyer persona, understand their interests, buying habits, and how they behave on social media.
2. Improve your social media profiles
It is important to optimize each of your social media profiles. Pay attention to images, descriptions, and the type of content shared, as this helps build or strengthen credibility.
Optimize your Twitter profile
- Post a professional photo of high quality with a neutral background.
- Add a short profile description with sector keywords, hashtags to make it easier for users to find you, and a contact email.
- Include your website with a call-to-action link.
- Share retweets and valuable, relevant content, including videos or images.
Optimize your LinkedIn profile
- Add a professional profile photo in high resolution, as it is the first impression.
- Include an attractive header image related to your business.
- Create an appealing headline and add keywords or phrases.
- Complete and update your professional information.
- Grow your network of contacts.
3. Join LinkedIn groups/forums
One of LinkedIn’s most effective features is the ability to join groups. Review the profiles of people interested in your industry and follow their activity. This way, you can stay up-to-date on users’ main challenges when buying, and it’s a great way to increase branding and visibility.
5. Interact
Improve relationships and increase engagement with your community by commenting on or reacting to posts. Even share posts if the topic is relevant, and respond to messages. Staying active on social media improves visibility.
6. Connections
Avoid flooding people with messages if they don’t respond. With Social Selling, you generate branding and visibility, which can lead to future professional relationships.
Benefits of Social Selling
- You create a community, and your content will be relevant because your network consists of potential clients. Good relationships offer opportunities to increase sales.
- By understanding the needs of potential buyers, you increase loyalty, build long-term relationships, gain visibility at the moment of purchase, communicate company values, and solve doubts.
- Your content will be relevant since your network is composed of potential clients.
- Increase organic traffic to your website
Social Selling does not replace traditional sales methods, but it helps improve sales. It’s also necessary to generate valuable content that your sales team can share. Now that you know the benefits, would you include it in your marketing strategy?
At Dos Setenta, we’re always ready to help you choose the best strategy, improve results, and increase sales. Tell us about your project through this form.
