As we mentioned earlier in the 2023 marketing trends, content remains king. For businesses and websites, high-quality content is essential to attract and retain visitors, build authority and online reputation, and improve search engine rankings such as Google. One key to achieving relevant content is creating evergreen content.
This is because content quality is a key factor in Google’s algorithm, evaluated using EEAT SEO. By assessing user experience, website authority, and content trustworthiness, Google and other search engines can determine which websites provide the most useful and valuable information to users. Therefore, it is essential for websites to focus on creating high-quality articles that are useful, valuable, and of interest to their target audience.
What is evergreen content?
Evergreen content is content that maintains its relevance and usefulness over time, regardless of when it is published. Unlike ephemeral content, which can lose its value in days or weeks, evergreen content remains valuable and useful to readers. This timeless content focuses on topics that are always relevant and helpful to the target audience, and can be used to drive traffic and engagement on the website in the long term.
Why evergreen content is important
There are several reasons why having evergreen content on a website is important. First, it is an excellent way to attract and retain website visitors over time. Visitors can keep returning to a website to read and use the content, which can help improve engagement and site traffic.
Additionally, it is also beneficial for SEO, as it can help improve search engine rankings. Since evergreen content continues to be useful and valuable to users over time, it can keep generating traffic and backlinks, which can improve authority and search engine positioning.
Another reason is that it can help establish authority and online reputation. By providing useful, high-quality information to visitors, a website can build a reputation as a reliable and valuable resource within its niche or industry.
How to create an evergreen content strategy
To create evergreen content, you need to identify topics that do not expire and create high-quality content that provides valuable information to your readers. You should also update it regularly and publish timeless topics that always have value. Below are the steps to create an evergreen content strategy.
Identify evergreen topics
To identify evergreen topics, think of subjects that do not expire over time and are relevant to your target audience. For example, topics like nutrition, health, beauty, technology, education, and sports are always important and useful to people.
Research and analyze information
Once you have identified the topics, research and analyze the information related to those subjects. Look for reliable, high-quality sources, and gather data and statistics that support your claims and provide valuable insights for your readers.
Create high-quality content
To ensure high-quality content, write clearly and concisely, using simple and easy-to-understand language. Provide valuable and useful information to your readers, and include examples and case studies to illustrate your points.
Update content regularly
To keep content up-to-date and relevant, update it regularly with new information, statistics, and examples. You can also add new sections or chapters as more information becomes available on the topic.
Publish timeless content
To make content timeless, avoid writing about current events or fleeting trends. Instead, focus on topics that are always relevant and useful to your target audience and provide information that does not lose value over time.
Keyword selection
For selecting the right keywords, focus on those that are relevant to your target audience, have a high search volume, and are easy to rank for in search engines.
Content structure
Content structure is key for optimizing evergreen content for SEO. Make sure to use headings and subheadings to structure content, strategically placing keywords in titles and subtitles.
Optimize images and videos
To optimize images and videos in evergreen content, use alt tags to describe the content, and descriptive file names that include relevant keywords.
Internal and external links
To improve navigation and content relevance, use internal and external links. Internal links help readers navigate related content on your website, while external links, or off-page SEO, help support your claims and provide additional information.
Share on social media
To promote it, share it on your social media profiles. Use engaging images and titles, and relevant hashtags to reach a wider audience.
Paid advertising
Paid ads are another way to promote evergreen content. You can use online advertising platforms like Google Ads or Facebook Ads to reach a wider audience and drive traffic to your website.
Participate in forums and online communities
Finally, you can promote content by participating in forums and online communities where your target audience gathers. Share your articles and guides, and engage in relevant conversations and discussions related to the content you are promoting.
