How to attract attention through images in 2022?

Tiempo de lectura: 3 minutos

Attracting Attention with Images is one of the most important aspects for brands, and in any marketing strategy, it must capture the target audience’s attention since it conveys information about the product or service to attract potential customers. The secret lies in paying attention to the shot itself and discovering what style works best for your business.

Remember that unlike a physical store, in the case of an online store, images influence the buying process and decision. If you use focused and sharp photographs, they will always catch people’s attention, in addition to using programs like Photoshop or Lightroom to balance tones, colors, focus, etc. It’s important that they always match how the products or services actually look so as not to create false expectations. What are the advantages of attracting attention with images?

Advantages

Build trust with your potential customers
Create brand image
Increase sales and followers on your social media

10 Tips to Attract Attention with Images and Make Them Look Professional:

In addition to product photography, it’s also very important on social media, as a post is more likely to be shared if it includes a good image. Remember that social networks are highly visual — for example, Instagram, which is the social network with the most interactions after Facebook. Another example is Pinterest or Behance, which allow you to showcase work.

It’s true that photography techniques improve over time with practice, but sometimes it’s not necessary to have professional equipment or a studio to take great shots. That’s why we’re sharing some tips to help you stand out from your competition:

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Make the most of light.
Take both vertical and horizontal shots.
Add a preset so that all your images have the same tone.
Don’t overexpose your tones.
Apply the rule of thirds.
Experiment with blurs and angles.
Activate the grid option on your phone.
Make sure your images are adapted to the size of each social network.
Create a style guide for your business.
Edit your photos with a good program to balance tones and color.

Besides these tips, it’s important to pay attention to the background so that no unwanted elements appear and distract from what you want to highlight.

Mobile Photo Editing Apps:

To crop photos, improve color and brightness, or add text, you can use some free editing apps that help make your images look better when posting them. They’re available for both iOS and Android.

5 Free Image Banks to Improve Your Content:

Nowadays you can find many websites with free images. Be careful — on some sites you may need to give proper credit. Finding a good image is not always an easy task, so here are a few of our favorites:

Not sure where to start or what kind of images to use for your marketing strategy? If you have the necessary tools, you can choose the professional services of a photographer specializing in product photography. At our agency, we have a team of professionals to create the best photographs for your social media, website, blog, etc. Get advice from professionals!