A professional web design is characterized by meeting several objectives from the very beginning. Today on the Dos Setenta blog, we share with you the 7 keys to a perfect web page design. We recommend that if you’re thinking about hiring a company for your website, read this article first so nothing slips through the cracks and you don’t make the most common mistakes when buying a website.
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Overly Complex Web Design
Most of the time, when we’re considering how we want our website to look, we tend to go for a very eye-catching design with many elements and too many animations. Not only is this a design error, as most of the time less is more, but we would also be applying too much load, which will likely make the website load very slowly unless we have a very powerful server. A user should have a positive experience when entering the site. The user should see a clean and accessible site where they can find what they are looking for in just a few clicks.
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Choosing a Theme Based on Its Topic
This is surely one of the most common mistakes made by web design companies that are starting out or are not very professional. Let’s imagine we have a law firm. Just because a theme has pre-designed demos for a law firm doesn’t mean the theme is good. A good theme is not only characterized by having elements that can help with the design. We also need to consider the following points:
- Clean code and good loading speed. A very useful trick is to check other websites built with this theme and measure the loading speed.
- A template that receives updates, showing that the developers care about it and keep improving it constantly.
- SEO optimized. Some templates are quite clean and SEO optimized for building a successful project.
- Compatibility. Is the theme compatible with the latest version of the CMS on which we will develop the website? Is it compatible with the latest version of PHP?
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UX/UI Web Design Mockup
Here we get to work. Presenting several designs before starting the actual work. The goal is to create an optimal interface for the user that meets their needs. Ideally, in a mockup, we should already consider both the user interface and the user experience, as these two need to go hand in hand.
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What is UX?
UX stands for User Experience. It is basically how users interact with the website.
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What is UI?
UI stands for User Interface. As the name suggests, it focuses on the appearance of the website. The visual part of the site, what catches your eye and makes you want to stay browsing it.
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Website Structure
Often, the structure that a professional web design should have is overlooked. However, it is one of the most important things to consider, both if we later want to do SEO positioning and if we want the user to quickly access the content. The depth of the website is key to good usability. We should not require more than 3 clicks to access practically any page on the website.
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SEO Optimization
One of the greatest advantages of developing your online store or corporate website with a company specialized in SEO positioning is that they will think about organic positioning from the start. This will save time when you begin to position your website. Well-optimized text, an organized structure with keyword research from the beginning, and meta titles and descriptions for each page will ensure that once the website is finished, everything is ready to start positioning.
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Web Server
Last but not least, we must not forget to have a powerful hosting. In the end, this is where the website and our database are located. It is necessary to have hosting that can respond quickly when the user interacts with the website. An optimal loading speed will help us achieve better results. It’s no use optimizing the website if the server can’t respond when there are multiple requests.
Do you need a professional web design?
At Dos Setenta, we specialize in creating SEO-optimized websites, and of course, we meet all the requirements we’ve shared in this article. Communication and transparency with our clients is our greatest virtue. We like to accompany our clients hand in hand with their projects because when they grow, we grow too.
