WhatsApp Web is a convenient way to send messages from your computer. This can be useful for reaching clients who may not have WhatsApp installed or for sending messages while working at your desk.
To use WhatsApp Web, visit the WhatsApp Web website and scan the QR code with your phone. Once logged in, you can start sending messages from your computer. WhatsApp marketing is a relatively new and effective way to reach potential clients. It involves sending messages directly through WhatsApp to individuals or groups.
With over 1.5 billion monthly active users worldwide, WhatsApp is an ideal platform for businesses to reach a large audience. So, why not take advantage of its benefits as we do with Twitter, Instagram, or other platforms?
Benefits of WhatsApp Marketing
Reach a large audience
As mentioned earlier, WhatsApp has over 1.5 billion active users monthly. This makes it an ideal platform to reach a large number of potential customers. Marketing messages, images, and content can be created professionally by a digital marketing expert.
Cost-effective
WhatsApp marketing is very cost-effective because the app is free to download and use. WhatsApp Business offers free features as well, including broadcasting messages and direct customer contact.
Personalized messages
Messaging via WhatsApp allows businesses to send personalized messages, creating a stronger connection with their target audience.
Higher engagement
Customers are more likely to read and respond to messages sent through WhatsApp. The app is used daily, turning it from a simple social network into an essential business tool.
Increased sales
Ultimately, any marketing campaign aims to boost sales. WhatsApp Marketing helps businesses organize orders and manage e-commerce returns more efficiently.
How to do WhatsApp Marketing
Obtain customer consent
Always get customer permission before adding them to your WhatsApp marketing list. This can be done by asking clients to message you with a keyword or scan a QR code. Once they send a message, you can add them to your WhatsApp marketing list.
Send personalized messages
Send personalized messages to clients by including their names or tailoring messages to their interests.
Use WhatsApp Status
You can share business updates via WhatsApp Status. Add photos, videos, or text updates visible to contacts for 24 hours to promote special offers, new products, or announcements.
Use WhatsApp Groups
WhatsApp groups are great for engaging customers, sharing announcements, running contests, or offering support. Create a group via the Chats tab and add the desired contacts.
Use WhatsApp Broadcast Lists
Broadcast lists allow sending messages to multiple contacts at once. This is useful for announcements or promotions. Create a broadcast list via the Chats tab under “New Chat” and add the contacts.
Use WhatsApp Web
WhatsApp Web lets you manage messages from your computer, ideal for multitasking or handling multiple client interactions efficiently.
Use chatbots
Chatbots can automate WhatsApp messages, providing quick responses when you are unavailable. Create a WhatsApp bot account, then set up messages, responses, and keywords.
Conclusion
WhatsApp marketing is an excellent way to connect with customers. By following this guide, you can start leveraging this underutilized channel effectively.
WhatsApp Business
One of the most useful features is the product catalog, allowing businesses to showcase product images and details. Customers can view products and send inquiries directly through WhatsApp Business.
Add a Catalog in WhatsApp Business
To add a catalog, create a WhatsApp Business account. Access the catalog through the settings menu. Add product photos, titles, descriptions, price, and stock. WhatsApp Business allows up to 500 products. Ensure catalog images are professionally designed to build trust.
WhatsApp Business Ads
WhatsApp Business ads are an effective way to reach potential clients. By setting up a WhatsApp Business account, you can create targeted ads for existing or new customers. The app is free to download and configure, with premium plans available.
